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@cattsmall 
We’re All Designers
@cattsmall 
I’m Catt Small! 
● Product Designer at SoundCloud 
● Previously worked with companies such as 
Bedrocket, NASDAQ OMX, & ParksByNature 
● Game artist & programmer 
● Event Organizer for Tech Under Thirty 
● Co-founder, Code Liberation
@cattsmall 
We’ll talk about: 
● The benefits of collaborative design 
● Ways to collaborate on design 
● Crossing silos created by traditional teams 
● Getting the higher-ups on board
@cattsmall 
The benefits of 
collaborative design
Do you own 4 or more devices? 
@cattsmall
“Americans now own four 
digital devices on average...” 
& spend “...60 hours a week 
consuming content across 
@cattsmall 
devices” 
Nielsen, 2014 U.S. Digital Consumer Report
@cattsmall 
Problem: 
Product teams need 
increased efficiency
@cattsmall 
Solution: 
Everyone contributes 
to the product design
@cattsmall 
Why?
@cattsmall 
More ideas being shared 
Designer’s 
ideas PM’s ideas 
Developer’s 
ideas
@cattsmall 
Better communication 
Design terminology Programming 
terminology 
Planning Design 
decisions
@cattsmall 
Quicker production 
Kickoff 
Research 
& Design 
Sprint 
Design 
Review 
Modify 
Designs 
Design 
Review 
Modify 
Designs 
Design 
Review 
Tech 
Review 
Modify 
Designs 
Tech 
Review 
Dev 
Sprint 
QA & 
Launch
@cattsmall 
Quicker production 
Kickoff 
Research 
& Design 
Sprint 
Test & 
Review 
Modify 
Designs 
Test & 
Review 
Modify 
Designs 
Test & 
Review 
Dev 
Sprint 
QA & 
Launch
@cattsmall 
How to do efficient 
cross-team design
@cattsmall 
Sketching exercises
@cattsmall 
Design the experience’s flow
Hear from other points of view 
@cattsmall 
Designer Developer 
PM
@cattsmall 
Define a design direction 
Sketch 
Screenshot of prototype
@cattsmall 
Reduced documentation 
I was there 
when the idea 
was created! 
Developer
@cattsmall 
Designing with code
@cattsmall 
Visual & interaction design
@cattsmall 
Use what your team uses
@cattsmall 
Use whatever works for you
@cattsmall 
Reduced documentation 
I can just read 
the code! 
Developer
@cattsmall 
Designer-developer pairing
@cattsmall 
Learn from each other 
Design 
Designer Developer 
Code
@cattsmall 
See designs come to life
@cattsmall 
Reduced documentation 
It’s already 
been built! 
Developer
@cattsmall 
Ways to cross silos
@cattsmall 
Involvement 
Want to 
participate in 
this design 
exercise? 
Sure! 
Designer Developer
@cattsmall 
Feedback 
Can you try using 
this design? Let me 
know your thoughts. 
Okay! 
Designer Developer
@cattsmall 
Chats & link-sharing 
I think you’d like this conference, what do 
you think? http://flowcon.org/ 
Very cool! 
Check out the design I just posted. LMK when I can 
come over and chat|
@cattsmall 
End-to-end teams 
Stream 
PM 
Monetization 
PM 
Creators 
PM
@cattsmall 
Getting management 
on board
@cattsmall 
Propose your ideas 
I think this would 
be beneficial. 
Can we try it? 
Hmm! 
Designer Manager
@cattsmall 
Try without approval 
People loved 
sketching! It also 
increased our 
efficiency. 
Designer 
Great! 
Manager
@cattsmall 
In summary: 
● Collaborative design makes teams more 
efficient & better at communication. 
● There’s no one-size-fits-all solution for 
collaboration; compromise when needed. 
● Ask people for involvement & feedback. 
● Take initiative and apologize later – things 
don’t always sound good on paper.
@cattsmall 
Thank you! Questions? 
Think of questions later? 
Tweet @cattsmall 
Email catt@cattsmall.com

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