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BH Report: US Perceived Moral Acceptability 
2013/12/23
Summary 
•I have been living in the part of US that is fairly liberal for some time, and I'm surrounded by fiends who are liberal. As a result, it became rather difficult for me to imagine that there is a large number of people out there who have completely different views from mine on certain 'controversial topics' 
•Fortunately, there is a very convenient tool called General Social Survey (GSS) which is a sociological survey that has been capturing general population's opinions about various subjects since 1972... so I figured that I can get a sense on how "people's" opinions have shifted over time 
•In this report, I tried to answer following questions by analyzing GSS: 
–What is the current moral acceptability ("wrong" vs. "not wrong") of certain topics in the US? (e.g., gay/lesbian relations) 
–Which are the topics that are controversial (i.e., evenly matched in terms of population of people approving/disapproving)? which are not? 
–How has the moral acceptability changed over time for each topic? 
–Do people actually get more 'conservative' as they age? 
•Also, I did a bit of a deep-dive on the subject of extramarital sex (which is a very 'non-controversial' topic with large number of population thinking that it is "wrong") and looked at the statistics of "cheating" 
–What % of people cheat? how does it differ from a segment to another? how does it tie to the level of satisfaction with married life, etc.
Perceived moral acceptability of various topics (2012) 
-100 -50 0 50 100 % 
Spanking to dicipline child 
Abortion -57 43 
Gay or lesbian relations -46 44 
The death penalty for murder -35 65 
Doctor assisted suicide -32 68 
Premarital sex -22 58 
Extramarital sex 
-8 
-82 1 
23 
Wrong Neutral/somewhat wrong Not wrong 
1.0 : 2.7 
1.0 : 2.2 
1.0 : 1.9 
1.0 : 1.0 
1.0 : 0.7 
Ratio 
(Wrong : Not wrong) 
1.0 : 0.08 
1.0 : 2.4 
Controversial topics 
(roughly equal number on 
both sides) 
Somewhat 
controversial topics 
(1/4th – 1/3rd population 
feels it is wrong, while the 
rest think it's fine) 
Not really 
controversial topic 
Source: General Social Survey (2012, n>800, general US population with age 18+) 
Moral acceptability ("wrong" vs. "not wrong") based on US General Social Survey
Historical change and demographic breakdown of each topic
Premarital sex (I): 
Historical change and Observations 
70 
90 
100 
80 
60 
40 
20 
0 
1996 
2012 
2010 
1994 
2006 
1998 
2000 
2002 
2004 
2008 
1992 
1990 
1988 
1986 
1984 
1980 
1978 
1976 
1974 
1982 
10 
30 
50 
1972 
% respondent 
Not wrong at all 
Q: If a man and woman have sex relations before marriage, 
do you think it is always wrong, almost always wrong, wrong 
only sometimes, or not wrong at all? 
• Percentage of "not wrong at all" nearly 
doubled in the last 40 years 
– Higher percentage of support for 
younger generations 
• Religion seems to be another strong driver 
(82% "not wrong at all" for no religion, 59% 
for catholic, 46% for protestant) 
– On the other hand, one can argue that 
46%-59% are already fairly high (i.e., 
opinions are split even among religious 
people) 
• Given higher % of acceptance by younger 
generations, the number is likely to continue 
going up to ~60-70% range, but probably at 
slower pace than it did in the last 40 years 
Observations 
Source: General Social Survey (1972-2012, each year with n>800)
Premarital sex (II): 
Demographic breakdown 
Religion Political affiliation Age Race 
82 
59 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% not wrong at all, 2012 
No religion 
Protestant 
46 
Catholic 
40 
59 
63 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% not wrong at all, 2012 
Strong republican 
Independent 
Strong democrat 
32 
55 
62 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% not wrong at all, 2012 
70+ 
50-69 
30-49 
18-29 
65 
55 
40 
20 
0 
100 
80 
60 
10 
30 
50 
70 
90 
Other 
56 
Black 
White 
58 
% not wrong at all, 2012 
Avg. 
58% 
Source: General Social Survey (1972-2012, each year with n>800) 
Most dominant driver
Spanking to discipline child (I): 
Historical change and Observations 
2006 
2008 
2010 
2012 
2002 
2004 
10 
50 
1994 
1990 
1992 
40 
80 
1986 
100 
60 
90 
20 
70 
1988 
1996 
30 
0 
1998 
2000 
Strongly agree 
+ agree 
Strongly agree 
% respondent 
Q: Do you strongly agree, agree, disagree, or strongly 
disagree that it is sometimes necessary to discipline a child 
with a good, hard, spanking? 
• % "agree" has been consistently high (~70- 
80%) but it has been declining very gradually 
for the past 25 years 
– Seems like younger population is slightly 
less accepting of physical punishment... 
• Either way, no particular major segment 
seems to be 'off' from the average, and so 
the percentage is likely to stay at the current 
~70% level 
Observations 
Source: General Social Survey (1986-2012, each year with n>800)
Spanking to discipline child (II): 
Demographic breakdown 
Religion Political affiliation Age Race 
64 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
% agree+strongly agree, 2012 
No religion 
66 
Protestant 
78 
Catholic 
80 
70 69 
50 
40 
30 
20 
10 
0 
100 
90 
80 
70 
60 
Strong republican 
Independent 
Strong democrat 
% agree+strongly agree, 2012 
70 71 
73 
20 
10 
30 
40 
50 
60 
70 
80 
90 
100 
0 
% agree+strongly agree, 2012 
70+ 
50-69 
30-49 
18-29 
68 
71 
81 
70 
60 
50 
40 
100 
80 
90 
30 
20 
10 
0 
% agree+strongly agree, 2012 
Other 
57 
Black 
White 
Avg. 
71% 
Source: General Social Survey (1986-2012, each year with n>800)
Doctor assisted suicide (I): 
Historical change and Observations 
2008 
2006 
2004 
2002 
2000 
1998 
1996 
1994 
1992 
1990 
60 
1986 
1984 
100 
80 
1982 
1980 
1978 
1976 
40 
90 
70 
50 
30 
1988 
20 
0 
2012 
2010 
10 
% yes 
Q: When a person has a disease that cannot be cured, do you 
think doctors should be allowed by law to end the patient's life by 
some painless means if the patient and his family request it? 
• Percentage of people who find it acceptable 
increased until early 90's but has remained 
flat since then 
• Likely, this is because people are fairly evenly 
split among different demographic segments 
(e.g., religion, political affiliation, age, race) 
and that it mostly comes down to each 
individual's personal belief, rather than a 
view driven by any particular segments ** 
see next page for data 
• I would imagine that, therefore, this will not 
change anytime soon – and remain around 
~60-70% range 
Observations 
Source: General Social Survey (1977-2012, each year with n>800)
Doctor assisted suicide (II): 
Demographic breakdown 
Religion Political affiliation Age Race 
60 
63 
100 
80 
60 
40 
20 
0 
90 
50 
30 
10 
70 
% yes, 2012 
No religion 
88 
Protestant 
Catholic 
64 
75 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% yes, 2012 
Strong republican 
56 
Independent 
Strong democrat 
75 
0 
10 
30 
50 
70 
90 
100 
80 
60 
40 
20 
70+ 
58 
50-69 
68 
30-49 
68 
18-29 
% yes, 2012 
49 
72 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% yes, 2012 
Other 
68 
Black 
White 
Avg. 
68% 
Source: General Social Survey (1977-2012, each year with n>800)
The death penalty for murder (I): 
Historical change and Observations 
70 
90 
100 
80 
60 
40 
20 
0 
1996 
2012 
2010 
1994 
2006 
1998 
2000 
2002 
2004 
2008 
1992 
1990 
1988 
1986 
1984 
1980 
1978 
1976 
1974 
1982 
10 
30 
50 
% favor 
Q: Do you favor or oppose the death penalty for persons 
convicted of murder? 
• It slightly gained more support through 80's 
and early 90's, but then the rate has been 
declining for the past 15 years 
• Looking at segments – differences among 
political affiliation is astonishing (89% 
support by strong republican vs. 51% 
support by strong democrat) 
• Seeing that younger generations have lower 
% "favor", the percentage is likely to remain 
at its current level, or slightly decline to 
~60% level 
Observations 
Source: General Social Survey (1974-2012, each year with n>800)
Most dominant driver 
The death penalty for murder (II): 
Demographic breakdown 
Religion Political affiliation Age Race 
62 63 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
% favor, 2012 
No religion 
Protestant 
67 
Catholic 
89 
62 
51 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
% favor, 2012 
Strong republican 
Independent 
Strong democrat 
61 61 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
50-69 
67 
30-49 
67 
18-29 
% favor, 2012 
70+ 
70 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
% favor, 2012 
Other 
57 
Black 
48 
White 
Avg. 
65% 
Source: General Social Survey (1974-2012, each year with n>800)
Gay or lesbian relations (I): 
Historical change and Observations 
2012 
2010 
2008 
2006 
2004 
2002 
2000 
1998 
1996 
1994 
1992 
1990 
0 
1988 
1986 
1984 
1982 
1980 
1978 
1976 
1974 
1972 
100 
80 
60 
40 
20 
10 
30 
50 
70 
90 
% not wrong at all 
Q: What about sexual relations between two adults of the same 
sex? [choices: always wrong, almost always wrong, wrong only 
sometimes, or not wrong at all] 
• Significant increase of "% not wrong at all" 
since 1990 
– Unclear what was the exact driver 
behind this... perhaps the homophobia 
from the fear of AIDS was eased with 
better understanding/ education? were 
there series of rallies that helped change 
peoples' views? 
• Clear correlation with age (next page)- and 
so, "% not wrong at all" is likely to continue 
going up 
• That being said, it is probably going to 
stagger at some point (perhaps ~60%) 
– Even the age group 18-29 only has ~60% 
"not wrong at all" (religion/political 
views will cap the change?) 
Observations 
Source: General Social Survey (1973-2012, each year with n>800)
Gay or lesbian relations (II): 
Demographic breakdown 
Religion Political affiliation Age Race 
69 
30 
50 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% not wrong at all, 2012 
No religion 
Protestant 
Catholic 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% not wrong at all, 2012 
Strong republican 
25 
Independent 
47 
Strong democrat 
48 
23 
39 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% not wrong at all, 2012 
70+ 
50-69 
30-49 
46 
18-29 
59 
29 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
Other 
36 
Black 
White 
48 
% not wrong at all, 2012 
Avg. 
44% 
Source: General Social Survey (1973-2012, each year with n>800) 
Most dominant driver
Abortion (I): 
Historical change and Observations 
60 
40 
0 
2012 
2010 
2008 
2006 
2004 
2002 
2000 
1998 
1996 
1994 
1992 
1990 
1988 
1986 
1984 
1982 
1980 
1978 
10 
30 
50 
70 
1976 
20 
100 
80 
90 
Yes 
% yes 
Q: Please tell me whether or not you think it should be possible 
for a pregnant woman to obtain a legal abortion if the woman 
wants it for any reason? 
• No observable long term trends 
• Political affiliation seems to be the biggest 
driver (Strong republican 21% "yes" vs. 
strong democrat 56%)... 
• ... at the same time, it also seems that some 
% of people just don't accept it regardless of 
segments 
– "No religion" is usually the segment who 
is most socially liberal, but even the 
segment only has the 63% "yes" 
• Therefore, the percentage will likely remain 
between current 40-50% range 
Observations 
Source: General Social Survey (1977-2012, each year with n>800)
Abortion (II): 
Demographic breakdown 
Religion Political affiliation Age Race 
63 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% yes, 2012 
No religion 
Protestant 
37 
Catholic 
38 
21 
44 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% yes, 2012 
Strong republican 
Independent 
Strong democrat 
56 
30 
44 43 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
% yes, 2012 
70+ 
50-69 
30-49 
46 
18-29 
44 42 
100 
80 
60 
40 
20 
0 
10 
30 
50 
70 
90 
White 
% yes, 2012 
Other 
38 
Black 
Avg. 
43% 
Source: General Social Survey (1977-2012, each year with n>800) 
Most dominant driver
Extramarital sex (I): 
Historical change and Observations 
20 
10 
0 
2012 
2010 
2008 
2006 
2002 
2000 
1998 
1996 
2004 
1992 
100 
90 
1994 
80 
70 
60 
50 
40 
30 
1990 
1988 
1986 
1984 
1982 
1980 
1978 
1976 
1974 
1972 
% not wrong at all + sometimes wrong 
Q: What is your opinion about a married person having sexual 
relations with someone other than the marriage partner? [choices: 
always wrong, almost always wrong, wrong only sometimes, or 
not wrong at all] 
• Long term decline in % "wrong": ~15% in 
1973 vs.~7% today 
– It was more socially acceptable/ 
expected back in the days? 
Observations 
Source: General Social Survey (1973-2012, each year with n>800)
Extramarital sex (II): 
Demographic breakdown 
Religion Political affiliation Age Race 
4 
12 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
% not wrong at all + sometimes 
wrong, 2012 
No religion 
Protestant 
Catholic 
7 
3 
11 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Independent 
8 
Strong democrat 
% not wrong at all + sometimes 
wrong, 2012 
Strong republican 
3 
20 
10 
0 
100 
90 
80 
70 
60 
50 
40 
30 
70+ 
50-69 
8 
30-49 
8 
18-29 
5 
% not wrong at all + sometimes 
wrong, 2012 
11 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
% not wrong at all + sometimes 
wrong, 2012 
5 
White 
7 
Other 
Black 
Avg. 
7% 
Source: General Social Survey (1973-2012, each year with n>800)
Do people actually get more 'conservative' as they age?
No strong evidence that people become more 
conservative as they age 
Thinks premarital sex is "okay" Thinks gay or lesbian relations is "okay" 
1980 
1978 
1976 
1974 
1982 
1972 
100 
90 
80 
70 
20 
1994 
1998 
2000 
10 
60 
2004 
50 
40 
0 
1990 
2006 
30 
2008 
2012 
2002 
1992 
2010 
1988 
1986 
1984 
1996 
% not wrong at all + sometimes wrong 
1940’s 1950’s 1960’s 1970’s 
Segment by birth year 
1988 
1986 
1984 
1982 
1980 
1978 
1976 
1974 
1972 
100 
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
2012 
2010 
2006 
2004 
2002 
2000 
2008 
1996 
1994 
1992 
1990 
1998 
% not wrong at all 
Source: General Social Survey (1972-2012, each year with n>800) 
People born in 1940's remain in 
60-70% range over the course of 
~40 years (age ~30's-70's) 
People born in 1950's showed decline from 
80% to 70% over the course of ~40 years... 
which doesn't seem much (age ~20's-60's) 
% "not wrong at all" went up for all segments 
of people starting 1990 implying that a same 
person could have potentially changed 
opinions over time
Deep-dive on 'Extramarital Sex': Statistics of "cheating"
Summary on the statistics of "cheating" 
Question 
What percentage of people "cheated" at least once while being married? 
What percentage of married people cheated last year? 
Is it true that people are more likely to cheat when they are older? 
Is it true that people cheat even when they think it is bad? 
Is it true that the people who cheat are more likely to be unhappy with marriage? 
Stats based on GSS 
17% 
Male: 21% (1 out of 5) 
Female: 13% (1 out of 8) 2.9% 
Male: 3.7% (1 out of 27) 
Female: 2.2% (1 out of 45) No – in fact, quite the opposite 
18-24 age group male ~2x likely to cheat than 40-49 age group 
The ratio even more exaggerated for women (~4x) Yes 
12% of people who answered "always wrong" has cheated at least once Yes (but some people still cheat even when they are happily married) 
"Not happy with marriage" had ~7x higher rate of cheating last year (13%) than "Very happy" (2%) 
Thoughts 
Honestly, I'm not sure whether I should think that these figures are too high or too low... 
By the way, multiplying 2.9% to # of married people in US (~1.2 billion) implies ~3.5 million cheaters last year... wow 
This was a bit surprising at first... looks like "cheating" is not necessarily just a result of long marriage 
I suppose it is one of those things people end up doing even when they know that it is "wrong" 
13% for "not happy" gives me hope that people don't immediately resort to cheating even when they are dissatisfied 
What I don't quite get is the motivation behind 2% of "very happy" people who still cheat... 
1 
2 
3 
4 
5 
Note: "Cheating" here defined as having sex with a person other than husband or wife while being married (regardless of circumstances) 
Source: General Social Survey (2002-2012 – selected multiple years to increase the sample size and the reliability of the analysis) 
Caveat: this is based on General Social Survey (self-reported) so numbers could very well be underreported
Back-up: Is it true that people are more likely to 
cheat when they are older? 
Note: "Cheating" here defined as having sex with a person other than husband or wife while being married (regardless of circumstances) 
Source: General Social Survey (2002-2012 – selected multiple years to increase the sample size and the reliability of the analysis) 
3 
Male Female 
0.8 
3.2 
1.5 
6.1 5.8 
7.8 
5 
10 
0 
15 
% respondent who have had sex with someone other than 
husband or wife while being married (last year) 
18-24 25-29 30-39 40-49 50-59 60-69 70+ 
4.3 
0.4 
1.0 0.8 
2.0 
3.8 
11.8 
3.0 
15 
10 
5 
0 
% respondent who have had sex with someone other than 
husband or wife while being married (last year) 
18-24 25-29 30-39 40-49 50-59 60-69 70+ 
Avg. 
2.2% 
Avg. 
3.7%
Back-up: Is it true that people cheat even when they 
think it is bad? 
Note: "Cheating" here defined as having sex with a person other than husband or wife while being married (regardless of circumstances) 
Source: General Social Survey (2002-2012 – selected multiple years to increase the sample size and the reliability of the analysis) 
42 
12 
50 
40 
30 
20 
10 
0 
% respondent who have had sex with someone other than husband or wife while being married 
(at least once in lifetime) 
Always wrong Almost 
always wrong 
29 
Sometimes wrong 
28 
Not wrong at all 
Q. What is your opinion about a 
married person having sexual 
relations with someone other than 
the marriage partner? 
83% 11% 5% 1% 
4 
Avg. 
17%
Avg. 
2.9% 
Back-up: Is it true that the people who cheat are 
more likely to be unhappy with marriage? 
Note: "Cheating" here defined as having sex with a person other than husband or wife while being married (regardless of circumstances) 
Source: General Social Survey (2002-2012 – selected multiple years to increase the sample size and the reliability of the analysis) 
13 
4 
2 
20 
10 
0 
% respondent who have had sex with someone other than husband or wife while being married 
(last year) 
~7x 
Very happy Pretty happy Not too happy 
Q. Taking all things together, how 
would you describe your 
marriage? 63% 35% 3% 
5
Disclaimer 
This document is provided for general information only and nothing contained in the material constitutes a recommendation for the purchase or sale of any security. Although the statements of fact in this report are obtained from sources that I consider reliable, I do not guarantee their accuracy and any such information may be incomplete or condensed. Views are subject to change on the basis of additional or new research, new facts or developments.

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20131223 BH Report: Us Perceived Moral Acceptability

  • 1. BH Report: US Perceived Moral Acceptability 2013/12/23
  • 2. Summary •I have been living in the part of US that is fairly liberal for some time, and I'm surrounded by fiends who are liberal. As a result, it became rather difficult for me to imagine that there is a large number of people out there who have completely different views from mine on certain 'controversial topics' •Fortunately, there is a very convenient tool called General Social Survey (GSS) which is a sociological survey that has been capturing general population's opinions about various subjects since 1972... so I figured that I can get a sense on how "people's" opinions have shifted over time •In this report, I tried to answer following questions by analyzing GSS: –What is the current moral acceptability ("wrong" vs. "not wrong") of certain topics in the US? (e.g., gay/lesbian relations) –Which are the topics that are controversial (i.e., evenly matched in terms of population of people approving/disapproving)? which are not? –How has the moral acceptability changed over time for each topic? –Do people actually get more 'conservative' as they age? •Also, I did a bit of a deep-dive on the subject of extramarital sex (which is a very 'non-controversial' topic with large number of population thinking that it is "wrong") and looked at the statistics of "cheating" –What % of people cheat? how does it differ from a segment to another? how does it tie to the level of satisfaction with married life, etc.
  • 3. Perceived moral acceptability of various topics (2012) -100 -50 0 50 100 % Spanking to dicipline child Abortion -57 43 Gay or lesbian relations -46 44 The death penalty for murder -35 65 Doctor assisted suicide -32 68 Premarital sex -22 58 Extramarital sex -8 -82 1 23 Wrong Neutral/somewhat wrong Not wrong 1.0 : 2.7 1.0 : 2.2 1.0 : 1.9 1.0 : 1.0 1.0 : 0.7 Ratio (Wrong : Not wrong) 1.0 : 0.08 1.0 : 2.4 Controversial topics (roughly equal number on both sides) Somewhat controversial topics (1/4th – 1/3rd population feels it is wrong, while the rest think it's fine) Not really controversial topic Source: General Social Survey (2012, n>800, general US population with age 18+) Moral acceptability ("wrong" vs. "not wrong") based on US General Social Survey
  • 4. Historical change and demographic breakdown of each topic
  • 5. Premarital sex (I): Historical change and Observations 70 90 100 80 60 40 20 0 1996 2012 2010 1994 2006 1998 2000 2002 2004 2008 1992 1990 1988 1986 1984 1980 1978 1976 1974 1982 10 30 50 1972 % respondent Not wrong at all Q: If a man and woman have sex relations before marriage, do you think it is always wrong, almost always wrong, wrong only sometimes, or not wrong at all? • Percentage of "not wrong at all" nearly doubled in the last 40 years – Higher percentage of support for younger generations • Religion seems to be another strong driver (82% "not wrong at all" for no religion, 59% for catholic, 46% for protestant) – On the other hand, one can argue that 46%-59% are already fairly high (i.e., opinions are split even among religious people) • Given higher % of acceptance by younger generations, the number is likely to continue going up to ~60-70% range, but probably at slower pace than it did in the last 40 years Observations Source: General Social Survey (1972-2012, each year with n>800)
  • 6. Premarital sex (II): Demographic breakdown Religion Political affiliation Age Race 82 59 100 80 60 40 20 0 10 30 50 70 90 % not wrong at all, 2012 No religion Protestant 46 Catholic 40 59 63 100 80 60 40 20 0 10 30 50 70 90 % not wrong at all, 2012 Strong republican Independent Strong democrat 32 55 62 100 80 60 40 20 0 10 30 50 70 90 % not wrong at all, 2012 70+ 50-69 30-49 18-29 65 55 40 20 0 100 80 60 10 30 50 70 90 Other 56 Black White 58 % not wrong at all, 2012 Avg. 58% Source: General Social Survey (1972-2012, each year with n>800) Most dominant driver
  • 7. Spanking to discipline child (I): Historical change and Observations 2006 2008 2010 2012 2002 2004 10 50 1994 1990 1992 40 80 1986 100 60 90 20 70 1988 1996 30 0 1998 2000 Strongly agree + agree Strongly agree % respondent Q: Do you strongly agree, agree, disagree, or strongly disagree that it is sometimes necessary to discipline a child with a good, hard, spanking? • % "agree" has been consistently high (~70- 80%) but it has been declining very gradually for the past 25 years – Seems like younger population is slightly less accepting of physical punishment... • Either way, no particular major segment seems to be 'off' from the average, and so the percentage is likely to stay at the current ~70% level Observations Source: General Social Survey (1986-2012, each year with n>800)
  • 8. Spanking to discipline child (II): Demographic breakdown Religion Political affiliation Age Race 64 100 90 80 70 60 50 40 30 20 10 0 % agree+strongly agree, 2012 No religion 66 Protestant 78 Catholic 80 70 69 50 40 30 20 10 0 100 90 80 70 60 Strong republican Independent Strong democrat % agree+strongly agree, 2012 70 71 73 20 10 30 40 50 60 70 80 90 100 0 % agree+strongly agree, 2012 70+ 50-69 30-49 18-29 68 71 81 70 60 50 40 100 80 90 30 20 10 0 % agree+strongly agree, 2012 Other 57 Black White Avg. 71% Source: General Social Survey (1986-2012, each year with n>800)
  • 9. Doctor assisted suicide (I): Historical change and Observations 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 60 1986 1984 100 80 1982 1980 1978 1976 40 90 70 50 30 1988 20 0 2012 2010 10 % yes Q: When a person has a disease that cannot be cured, do you think doctors should be allowed by law to end the patient's life by some painless means if the patient and his family request it? • Percentage of people who find it acceptable increased until early 90's but has remained flat since then • Likely, this is because people are fairly evenly split among different demographic segments (e.g., religion, political affiliation, age, race) and that it mostly comes down to each individual's personal belief, rather than a view driven by any particular segments ** see next page for data • I would imagine that, therefore, this will not change anytime soon – and remain around ~60-70% range Observations Source: General Social Survey (1977-2012, each year with n>800)
  • 10. Doctor assisted suicide (II): Demographic breakdown Religion Political affiliation Age Race 60 63 100 80 60 40 20 0 90 50 30 10 70 % yes, 2012 No religion 88 Protestant Catholic 64 75 100 80 60 40 20 0 10 30 50 70 90 % yes, 2012 Strong republican 56 Independent Strong democrat 75 0 10 30 50 70 90 100 80 60 40 20 70+ 58 50-69 68 30-49 68 18-29 % yes, 2012 49 72 100 80 60 40 20 0 10 30 50 70 90 % yes, 2012 Other 68 Black White Avg. 68% Source: General Social Survey (1977-2012, each year with n>800)
  • 11. The death penalty for murder (I): Historical change and Observations 70 90 100 80 60 40 20 0 1996 2012 2010 1994 2006 1998 2000 2002 2004 2008 1992 1990 1988 1986 1984 1980 1978 1976 1974 1982 10 30 50 % favor Q: Do you favor or oppose the death penalty for persons convicted of murder? • It slightly gained more support through 80's and early 90's, but then the rate has been declining for the past 15 years • Looking at segments – differences among political affiliation is astonishing (89% support by strong republican vs. 51% support by strong democrat) • Seeing that younger generations have lower % "favor", the percentage is likely to remain at its current level, or slightly decline to ~60% level Observations Source: General Social Survey (1974-2012, each year with n>800)
  • 12. Most dominant driver The death penalty for murder (II): Demographic breakdown Religion Political affiliation Age Race 62 63 100 90 80 70 60 50 40 30 20 10 0 % favor, 2012 No religion Protestant 67 Catholic 89 62 51 100 90 80 70 60 50 40 30 20 10 0 % favor, 2012 Strong republican Independent Strong democrat 61 61 100 90 80 70 60 50 40 30 20 10 0 50-69 67 30-49 67 18-29 % favor, 2012 70+ 70 100 90 80 70 60 50 40 30 20 10 0 % favor, 2012 Other 57 Black 48 White Avg. 65% Source: General Social Survey (1974-2012, each year with n>800)
  • 13. Gay or lesbian relations (I): Historical change and Observations 2012 2010 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 0 1988 1986 1984 1982 1980 1978 1976 1974 1972 100 80 60 40 20 10 30 50 70 90 % not wrong at all Q: What about sexual relations between two adults of the same sex? [choices: always wrong, almost always wrong, wrong only sometimes, or not wrong at all] • Significant increase of "% not wrong at all" since 1990 – Unclear what was the exact driver behind this... perhaps the homophobia from the fear of AIDS was eased with better understanding/ education? were there series of rallies that helped change peoples' views? • Clear correlation with age (next page)- and so, "% not wrong at all" is likely to continue going up • That being said, it is probably going to stagger at some point (perhaps ~60%) – Even the age group 18-29 only has ~60% "not wrong at all" (religion/political views will cap the change?) Observations Source: General Social Survey (1973-2012, each year with n>800)
  • 14. Gay or lesbian relations (II): Demographic breakdown Religion Political affiliation Age Race 69 30 50 100 80 60 40 20 0 10 30 50 70 90 % not wrong at all, 2012 No religion Protestant Catholic 100 80 60 40 20 0 10 30 50 70 90 % not wrong at all, 2012 Strong republican 25 Independent 47 Strong democrat 48 23 39 100 80 60 40 20 0 10 30 50 70 90 % not wrong at all, 2012 70+ 50-69 30-49 46 18-29 59 29 100 80 60 40 20 0 10 30 50 70 90 Other 36 Black White 48 % not wrong at all, 2012 Avg. 44% Source: General Social Survey (1973-2012, each year with n>800) Most dominant driver
  • 15. Abortion (I): Historical change and Observations 60 40 0 2012 2010 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 1978 10 30 50 70 1976 20 100 80 90 Yes % yes Q: Please tell me whether or not you think it should be possible for a pregnant woman to obtain a legal abortion if the woman wants it for any reason? • No observable long term trends • Political affiliation seems to be the biggest driver (Strong republican 21% "yes" vs. strong democrat 56%)... • ... at the same time, it also seems that some % of people just don't accept it regardless of segments – "No religion" is usually the segment who is most socially liberal, but even the segment only has the 63% "yes" • Therefore, the percentage will likely remain between current 40-50% range Observations Source: General Social Survey (1977-2012, each year with n>800)
  • 16. Abortion (II): Demographic breakdown Religion Political affiliation Age Race 63 100 80 60 40 20 0 10 30 50 70 90 % yes, 2012 No religion Protestant 37 Catholic 38 21 44 100 80 60 40 20 0 10 30 50 70 90 % yes, 2012 Strong republican Independent Strong democrat 56 30 44 43 100 80 60 40 20 0 10 30 50 70 90 % yes, 2012 70+ 50-69 30-49 46 18-29 44 42 100 80 60 40 20 0 10 30 50 70 90 White % yes, 2012 Other 38 Black Avg. 43% Source: General Social Survey (1977-2012, each year with n>800) Most dominant driver
  • 17. Extramarital sex (I): Historical change and Observations 20 10 0 2012 2010 2008 2006 2002 2000 1998 1996 2004 1992 100 90 1994 80 70 60 50 40 30 1990 1988 1986 1984 1982 1980 1978 1976 1974 1972 % not wrong at all + sometimes wrong Q: What is your opinion about a married person having sexual relations with someone other than the marriage partner? [choices: always wrong, almost always wrong, wrong only sometimes, or not wrong at all] • Long term decline in % "wrong": ~15% in 1973 vs.~7% today – It was more socially acceptable/ expected back in the days? Observations Source: General Social Survey (1973-2012, each year with n>800)
  • 18. Extramarital sex (II): Demographic breakdown Religion Political affiliation Age Race 4 12 100 90 80 70 60 50 40 30 20 10 0 % not wrong at all + sometimes wrong, 2012 No religion Protestant Catholic 7 3 11 100 90 80 70 60 50 40 30 20 10 0 Independent 8 Strong democrat % not wrong at all + sometimes wrong, 2012 Strong republican 3 20 10 0 100 90 80 70 60 50 40 30 70+ 50-69 8 30-49 8 18-29 5 % not wrong at all + sometimes wrong, 2012 11 100 90 80 70 60 50 40 30 20 10 0 % not wrong at all + sometimes wrong, 2012 5 White 7 Other Black Avg. 7% Source: General Social Survey (1973-2012, each year with n>800)
  • 19. Do people actually get more 'conservative' as they age?
  • 20. No strong evidence that people become more conservative as they age Thinks premarital sex is "okay" Thinks gay or lesbian relations is "okay" 1980 1978 1976 1974 1982 1972 100 90 80 70 20 1994 1998 2000 10 60 2004 50 40 0 1990 2006 30 2008 2012 2002 1992 2010 1988 1986 1984 1996 % not wrong at all + sometimes wrong 1940’s 1950’s 1960’s 1970’s Segment by birth year 1988 1986 1984 1982 1980 1978 1976 1974 1972 100 90 80 70 60 50 40 30 20 10 0 2012 2010 2006 2004 2002 2000 2008 1996 1994 1992 1990 1998 % not wrong at all Source: General Social Survey (1972-2012, each year with n>800) People born in 1940's remain in 60-70% range over the course of ~40 years (age ~30's-70's) People born in 1950's showed decline from 80% to 70% over the course of ~40 years... which doesn't seem much (age ~20's-60's) % "not wrong at all" went up for all segments of people starting 1990 implying that a same person could have potentially changed opinions over time
  • 21. Deep-dive on 'Extramarital Sex': Statistics of "cheating"
  • 22. Summary on the statistics of "cheating" Question What percentage of people "cheated" at least once while being married? What percentage of married people cheated last year? Is it true that people are more likely to cheat when they are older? Is it true that people cheat even when they think it is bad? Is it true that the people who cheat are more likely to be unhappy with marriage? Stats based on GSS 17% Male: 21% (1 out of 5) Female: 13% (1 out of 8) 2.9% Male: 3.7% (1 out of 27) Female: 2.2% (1 out of 45) No – in fact, quite the opposite 18-24 age group male ~2x likely to cheat than 40-49 age group The ratio even more exaggerated for women (~4x) Yes 12% of people who answered "always wrong" has cheated at least once Yes (but some people still cheat even when they are happily married) "Not happy with marriage" had ~7x higher rate of cheating last year (13%) than "Very happy" (2%) Thoughts Honestly, I'm not sure whether I should think that these figures are too high or too low... By the way, multiplying 2.9% to # of married people in US (~1.2 billion) implies ~3.5 million cheaters last year... wow This was a bit surprising at first... looks like "cheating" is not necessarily just a result of long marriage I suppose it is one of those things people end up doing even when they know that it is "wrong" 13% for "not happy" gives me hope that people don't immediately resort to cheating even when they are dissatisfied What I don't quite get is the motivation behind 2% of "very happy" people who still cheat... 1 2 3 4 5 Note: "Cheating" here defined as having sex with a person other than husband or wife while being married (regardless of circumstances) Source: General Social Survey (2002-2012 – selected multiple years to increase the sample size and the reliability of the analysis) Caveat: this is based on General Social Survey (self-reported) so numbers could very well be underreported
  • 23. Back-up: Is it true that people are more likely to cheat when they are older? Note: "Cheating" here defined as having sex with a person other than husband or wife while being married (regardless of circumstances) Source: General Social Survey (2002-2012 – selected multiple years to increase the sample size and the reliability of the analysis) 3 Male Female 0.8 3.2 1.5 6.1 5.8 7.8 5 10 0 15 % respondent who have had sex with someone other than husband or wife while being married (last year) 18-24 25-29 30-39 40-49 50-59 60-69 70+ 4.3 0.4 1.0 0.8 2.0 3.8 11.8 3.0 15 10 5 0 % respondent who have had sex with someone other than husband or wife while being married (last year) 18-24 25-29 30-39 40-49 50-59 60-69 70+ Avg. 2.2% Avg. 3.7%
  • 24. Back-up: Is it true that people cheat even when they think it is bad? Note: "Cheating" here defined as having sex with a person other than husband or wife while being married (regardless of circumstances) Source: General Social Survey (2002-2012 – selected multiple years to increase the sample size and the reliability of the analysis) 42 12 50 40 30 20 10 0 % respondent who have had sex with someone other than husband or wife while being married (at least once in lifetime) Always wrong Almost always wrong 29 Sometimes wrong 28 Not wrong at all Q. What is your opinion about a married person having sexual relations with someone other than the marriage partner? 83% 11% 5% 1% 4 Avg. 17%
  • 25. Avg. 2.9% Back-up: Is it true that the people who cheat are more likely to be unhappy with marriage? Note: "Cheating" here defined as having sex with a person other than husband or wife while being married (regardless of circumstances) Source: General Social Survey (2002-2012 – selected multiple years to increase the sample size and the reliability of the analysis) 13 4 2 20 10 0 % respondent who have had sex with someone other than husband or wife while being married (last year) ~7x Very happy Pretty happy Not too happy Q. Taking all things together, how would you describe your marriage? 63% 35% 3% 5
  • 26. Disclaimer This document is provided for general information only and nothing contained in the material constitutes a recommendation for the purchase or sale of any security. Although the statements of fact in this report are obtained from sources that I consider reliable, I do not guarantee their accuracy and any such information may be incomplete or condensed. Views are subject to change on the basis of additional or new research, new facts or developments.