The document discusses the role of technology in mental health and behavior change, arguing that tech should appeal to individuals as consumers rather than trying to "solve" people with mental health difficulties as problems. It emphasizes the importance of understanding what behaviors people with mental health difficulties want to change for their own benefit rather than the benefit of services. The author concludes that tech should focus on providing small solutions to problems identified by people with mental health difficulties through more direct consultation and exploration of their needs and desires.