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The What, Why & How of Social • Kimba Green, PMP, CMP, CEH, CMB, ZK • February 13, 2013 • Thrive. Grow. Achieve.
A revolution takes time.
THANK YOU! Kimba Green, White Lion Social Cell: 240-478-9119 Skype: kimba.green Google Voice: 424-23kimba http://twitter.com/kimbagreen http://www.linkedin.com/in/kimbagreen http://kimbagreen.wordpress.com Dynamics GP Year End 2012 Page 25

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2013-02-13 Social Media II

  • 1. The What, Why & How of Social • Kimba Green, PMP, CMP, CEH, CMB, ZK • February 13, 2013 • Thrive. Grow. Achieve.
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  • 36. THANK YOU! Kimba Green, White Lion Social Cell: 240-478-9119 Skype: kimba.green Google Voice: 424-23kimba http://twitter.com/kimbagreen http://www.linkedin.com/in/kimbagreen http://kimbagreen.wordpress.com Dynamics GP Year End 2012 Page 25

Editor's Notes

  1. Video
  2. Web 1.0
  3. Ground Swell
  4. Web 2.0
  5. Case Studies/Success/Failure
  6. Wordpress/Blogging
  7. Evernote
  8. Google
  9. Flicker
  10. YouTube
  11. Meetup
  12. About.me
  13. TweetDeck/3rd Party Apps
  14. WIFM
  15. Strategy
  16. Create Buy-in
  17. Branding
  18. Tools
  19. Security
  20. Know the tools
  21. Understanding stakeholders, company and customers
  22. Marketing approaches: tools, tactics, sequencing & timing
  23. When to go direct, top-down approach, groundswell approach, when to deploy flanking techniquest
  24. Measurement, refinement, improvement. Integration.
  25. Plan the entire tactical effort
  26. Measure results to dollar and cents
  27. Respect and anticipate community and competition