From the class I teach at In Good Company, NYC: http://ingoodcompany.com/classes/social-media-survival-kit/

1. Tools for the greatest return
on your social media investment
Social Media Survival Kit

2. Agenda
• Welcome! Brief Introductions
• Social Media Best Practices
o What's Right For Your Business
• 10 Tools For Improving Your Impact
o Resources For Learning
• Workshop
• Q&A

3. Brief Introductions
Name Company
What brought you hereMission

4. Best Practices
• Focused Voice Of Your Business Mission
• Always Cross-Check Branding
• Brief, Succinct Updates (beware double-posts)
• Use Awe-inspiring, Relevant Images
• Showcase Your Storytelling Strengths
• Identify / Create Shareable Content Often
• Optimize For Local + Mobile Users
• Be Original, Authentic + Consistent
• Monitor Engagement
• Stay Influential + Accessible

5. ROI vs. ROR
• Benefit
• Cost
• Return
• Measurement
o $ Profit
o Retention
o Trust
Return On Investment Return On Relationship

6. Improve Your Impact
10 Tools

7. Maximize
• Traffic
• Leads
• Conversion
s
• Revenue
• Credibility
• Customer
service
1. Define your
social media
goals
Minimize
• Cost
• Clutter
• Learning
Curve
• Bounces
• Lag Time
Write Them Down!

8. 2. Brand To Your Niche
Mobile
Desktop
Time of
Day
Language
Platforms
Frequency
Location
OPTIMIZED SOCIAL STRATEGY

9. 3. Establish Your Social Map
Website +
or Blog

10. 4. Ask For All Aboard
You + Your
Staff
Biggest
Supporters
Customers +
Contacts

11. 5. Reward Engagement
I like you +
what you do
Personalized
replies, support,
special offers
Expanded word-
of-mouth network
Receive Give Back Grow

12. 6. Create An Exclusive Offer

13. Website Landing Page
• Support
Campaign
• Specific
Objectives
• Call To Action
7. Optimize Landing Pages
Website Landing Page
• Support
Campaign
• Specific
Objectives
• Call To Action
Campaign
Source 1
Campaign
Source 2
ACTION

14. 8. Track Analytics
ACTION
STRATEGY
• Web
• Social
• Email

15. 9. Define Metrics Carefully
• Quality Control Data
• Use Reliable Networks
• Set Analytics Goals + Filters
• Identify Conversion Formula
• Survey Clients / Users
• Use A/B Testing
• Commit to minimum 3-6 months
• Throw Out / Re-Make Duds
• Define Value vs. Expense

16. 10. Use Human Interactions
To Convert The Sale

17. Workshop
• Biggest Challenges?
• Greatest Successes
• Best Failures
Q&A Workshop

18. Thank You!
© 2013 | Ingrid Alvarez
@ingridalvarez
ingrid@creatingmediaworks.com