2013 Social Commerce Summit- Andy Ellwood
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Andy Boothe, Senior Director of Business Development at Waze presents the purpose, functionality, and success of the Waze application at W2O Group's third Annual Social Commerce Summit during SXSW Interactive/.
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2013 Social Commerce Summit- Andy Ellwood
- 1. Influencing Driver Behavior @AndyEllwood
- 2. @AndyEllwood
- 3. @AndyEllwood
- 4. 144 million Americans spend 52 minutes per day in the car. 76% of which are spent alone. - Mary Meeker, Kleiner Perkins @AndyEllwood
- 5. Waze is a community of 40,000,000 people that hate traffic and are working together to outsmart it. @AndyEllwood
- 6. The average Waze user drives with Waze for ~440 minutes (7+ hours) per month. Or, said another way, Waze was used 5,800,000,000 minutes last month. @AndyEllwood
- 7. All of our maps are based on real drivers around the world, Waze knows about and navigates around all of the ever-changing variables that may come up between you and where you’re going. Because driving is more than just traffic, the Waze community also provides alerts to police speed traps, roadside hazards, and traffic jams on the road ahead. @AndyEllwood
- 8. At Waze, we are striving to save everyone five minutes a day and we’re thrilled that so many people around the world even joined us to help do their part. @AndyEllwood
- 9. Used by 26 local TV stations for morning traffic and reaching 50MM Americans per week @AndyEllwood 7
- 10. @AndyEllwood
- 11. @AndyEllwood
- 12. @AndyEllwood
- 13. Proximity Incentive Graph Work Pit Stop Me Now @AndyEllwood
- 14. It’s not just about showing you what is immediately around you, but giving your results and context to your best options along the way. @AndyEllwood
- 15. @AndyEllwood
- 16. On Valentine’s Day 2013, Waze and Hollywood Records surprised and delighted Wazers across America with a free download of Stefano’s hit song, “Yes To Love.” @AndyEllwood
- 17. @AndyEllwood 17
- 18. If it’s good for the Brand, but not good for the User, It’s not good for the Brand. @AndyEllwood
- 19. Thank You Influencing Driver Behavior
Editor's Notes
- Intro to Waze – Waze is a social GPS and real-time traffic application that ’ s free – for iPhone and Android Right now at 32mil drivers- 6 months ago 13 million drivers Apple maps apology, Tim cook recommended Waze
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- Now we can talk in terms of application to bringing this application to brands, and Over 7 hours a month in the application We know where they are, we know where they ’ re headed, and we try to give them an opportunity for something on the way We ’ re trying to learn what matters in terms of bring our
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
- 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day