The demand for mobile-optimized content on higher ed sites more than doubled in the past two years. Responsive design is a good compromise for getting existing content into the hands of mobile users, but some aspects have a serious effect on your results in Google Analytics. Learn how to optimize your analytics settings to allow for responsive design, and gain valuable insights into user behavior looking at the results from different devices. Not only will it protect the data you're getting on your site now, it will help you make more informed decisions about site architecture, content, and user experience design in the future.
La clase Box define métodos para establecer y obtener el ancho, alto y longitud de una caja, así como para calcular su volumen. El programa main crea una instancia de Box, establece sus dimensiones y muestra el volumen calculado. Posteriormente, se añade un constructor a la clase Box que inicializa las dimensiones pasándolas como parámetros.
At EdUI 2009 we looked at 5 proven techniques you can take home to your institution and use to get participation and yes, "buy-in," during the web design process:
1. KJ sessions for getting the best ideas from a group of people - and getting them to agree!
2. Nav Bar Survivor - a great trick for solving the "What should be in the top nav?" argument
3. Posterframes - Poster sessions for fleshing out landing pages
4. Mood Boards - Get input from your team on the emotion and tone of your website.
5. Design Consequences game for generating alternative designs quickly
These are all techniques we've learned or developed to help a large group of people from various parts of an institution work together to develop their site architecture in a short period of time. And not fight about it later.
We did the KJ session hands-on during the workshop.
Learn 6 tricks you can take home to get participation without politics:
1-KJ Sessions
2-Nav Bar Survivor
3-Design Consequences
4-Mood Boards
5-Posterframes
6-Digital Paper Prototyping
What happens when UX and SEO professionals stop fighting and start teaming up, from the beginning of a project? Big results. This presentation demonstrates how they can work together from strategy through execution. Examples are taken from the higher education market but the lessons are applicable in any market.
Millennials can smell marketing-speak a mile away. So why does higher ed still write things like this?
"[Insert school here] delivers an exemplary learning experience that engages the best and brightest people, challenging them to meet ever-higher standards in the classroom and beyond."
"Show, Don't Tell" is a communication tactic that presents sensory details and substantive facts and lets people come to their own conclusions. It's easy to tell people what you want them to think, but when you give them the freedom to reach their own conclusions, they'll believe them.
In "Secrets of Show Don't Tell," David Poteet (President, NewCity) outlines the essentials of this communication tool and shows you colleges and universities that are doing it well.
Going Responsive with Google Analytics - EdUiNewCity
Responsive design can get all of your site content on mobile devices, but without some tweaking, it can wreak havoc on your analytics. Learn to set up profiles that will not only preserve your current results but give you new insights about how people use your site in different contexts.
This document provides an overview of Google Analytics. It discusses why websites should use analytics and how to install Google Analytics. Key definitions are explained, like unique visitors, visits, bounce rate, etc. Case studies are presented showing how analytics was used to measure SEO performance and analyze complex user interactions on websites. Resources for learning more about analytics and SEO are also listed. The document concludes by explaining how Google Analytics works and the cookies it uses to track visitors.
La clase Box define métodos para establecer y obtener el ancho, alto y longitud de una caja, así como para calcular su volumen. El programa main crea una instancia de Box, establece sus dimensiones y muestra el volumen calculado. Posteriormente, se añade un constructor a la clase Box que inicializa las dimensiones pasándolas como parámetros.
At EdUI 2009 we looked at 5 proven techniques you can take home to your institution and use to get participation and yes, "buy-in," during the web design process:
1. KJ sessions for getting the best ideas from a group of people - and getting them to agree!
2. Nav Bar Survivor - a great trick for solving the "What should be in the top nav?" argument
3. Posterframes - Poster sessions for fleshing out landing pages
4. Mood Boards - Get input from your team on the emotion and tone of your website.
5. Design Consequences game for generating alternative designs quickly
These are all techniques we've learned or developed to help a large group of people from various parts of an institution work together to develop their site architecture in a short period of time. And not fight about it later.
We did the KJ session hands-on during the workshop.
Learn 6 tricks you can take home to get participation without politics:
1-KJ Sessions
2-Nav Bar Survivor
3-Design Consequences
4-Mood Boards
5-Posterframes
6-Digital Paper Prototyping
What happens when UX and SEO professionals stop fighting and start teaming up, from the beginning of a project? Big results. This presentation demonstrates how they can work together from strategy through execution. Examples are taken from the higher education market but the lessons are applicable in any market.
Millennials can smell marketing-speak a mile away. So why does higher ed still write things like this?
"[Insert school here] delivers an exemplary learning experience that engages the best and brightest people, challenging them to meet ever-higher standards in the classroom and beyond."
"Show, Don't Tell" is a communication tactic that presents sensory details and substantive facts and lets people come to their own conclusions. It's easy to tell people what you want them to think, but when you give them the freedom to reach their own conclusions, they'll believe them.
In "Secrets of Show Don't Tell," David Poteet (President, NewCity) outlines the essentials of this communication tool and shows you colleges and universities that are doing it well.
Going Responsive with Google Analytics - EdUiNewCity
Responsive design can get all of your site content on mobile devices, but without some tweaking, it can wreak havoc on your analytics. Learn to set up profiles that will not only preserve your current results but give you new insights about how people use your site in different contexts.
This document provides an overview of Google Analytics. It discusses why websites should use analytics and how to install Google Analytics. Key definitions are explained, like unique visitors, visits, bounce rate, etc. Case studies are presented showing how analytics was used to measure SEO performance and analyze complex user interactions on websites. Resources for learning more about analytics and SEO are also listed. The document concludes by explaining how Google Analytics works and the cookies it uses to track visitors.
Chad Richeson gave a presentation on harnessing big data. He discussed how nearly every industry is trying to apply big data concepts to improve opportunities, efficiencies, and minimize risk. Examples of big data applications in different industries were provided. Richeson emphasized that successful big data projects require blending analytics, business, and technical skills. He outlined key steps for moving big data projects from development to implementation, including focusing on business goals and gaining user agreement.
Simple and Free SEO Tools to Instantly Improve Your MarketingPixxelznet
This document describes 20 free SEO tools that can instantly improve marketing. Some of the tools include Google Page Speed Insights for analyzing site speed, Moz Local Listing Score for checking local business listings, Google Analytics for website stats and search insights, and Google Keyword Planner for understanding search volumes. Other tools mentioned are Google and Bing Webmaster Tools for site analysis, Open Site Explorer for link analysis, Google Trends for keyword trends, and Screaming Frog for website crawling.
Build a Foundation for Data Integrity with Analytics AuditingTinuiti
If your data isn’t collected correctly, it will impact everything downstream. Learn the importance of a well-implemented analytics platform and how it can inform your decision making. Discover how Mobius, and partner ObservePoint work together to maintain proactive data integrity.
Swim Creative hosted a live Google Partners Event with a topic focus on mobile. From jaw-dropping stats to free analysis tools, this SlideShare should be resourceful to digital marketers.
This document provides an agenda for a Google Analytics training session. The agenda includes topics such as getting started with Google Analytics, navigating the interface, audience, acquisition, behavior, and conversion reports. It also covers account administration, advanced tracking implementations, measuring content, importing and extracting data, and common applications of Google Analytics. The training emphasizes using Google Analytics for analysis rather than just reporting, and how to tell data-driven stories to different audiences. It provides best practices for setting up views and segments, understanding users, tracking campaigns and visitor engagement, and setting up conversion goals.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
SEMNE Google Analytics Master Class - 15 Oct 2014Jay Murphy
This document provides an overview and agenda for a Google Analytics training session. It covers key topics like SEO and analytics, new features in Universal Analytics like custom dimensions and user ID tracking, and analysis techniques. Definitions of important analytics terms are also included. The training will explain how Google Analytics works and the different types of reports available to analyze audience, acquisition, behavior, and other metrics.
Mozilla Foundation Metrics - presentation to engineersJohn Schneider
@rossbruniges and I talked with our fellow Mozilla Foundation engineers and development teams about getting the data for building a data driven operation using statsd, graphite, geckoboard, google analytics, and newrelic.
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
The document discusses various parameters for analyzing website performance and search engine optimization. It provides details on over 50 on-site and 40 off-site parameters that should be tracked, such as user satisfaction, page load times, bounce rates, backlinks, and keyword rankings. It also discusses tools for website analytics like Google Analytics and how to set it up to track online traffic, user behavior, and improve search engine optimization. Tips are provided on how to rank higher in Google search through the search console queries report and optimizing keyphrases, landing pages, and on-page content.
Redesigning a large B2B website - The FusionCharts revamping storyFusionCharts
A detailed look at everything that went behind the redesign of the FusionCharts website - objectives, tech stack and server hardware, information architecture, front-end decisions to make it responsive, design tradeoffs, SEO, and analytics. The decisions we made, the process we followed, the learnings we had and the final results.
12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
Matt Lynch from Vorian Agency presented a seminar on web analytics and online monitoring tools. The presentation introduced tools like Google Analytics, Google Webmaster Tools, Google My Business, Bing Webmaster Tools, and others. It provided overviews and walkthroughs of each tool's features to help understand website traffic, links, rankings, and potential issues. The seminar encouraged participants to connect with Matt after for additional questions and to invite others to future free seminars.
[@IndeedEng] Large scale interactive analytics with Imhotepindeedeng
Link to video: https://www.youtube.com/watch?v=IZ-kC6ut1Lg
In a previous talk, we explained how we developed Imhotep, a distributed system for building decision trees for machine learning. We went on to describe how we build large scale interactive analytics tools using the same platform. This has kept our engineering and product organizations focused on key metrics by analyzing test results. It also gives our marketing organization timely and accurate insight into our data - allowing us to identify opportunities, spot trends, and learn about our job seekers. In this talk, Zak Cocos, who leads our Marketing Sciences team, and Product Manager Tom Bergman will discuss and provide examples of the valuable insights that can be gained by using Imhotep with almost any data set.
My presentation from Content Management World in Melbourne - May, 2011.
I spoke to the brief below:
Developing a strategy to drive traffic to your site and improve conversions
• How to get your site found through optimised web design
• Leveraging online and search marketing, SEO and social recommendations to maximise traffic
• Practical ideas for attracting and converting audiences
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
SEO: What Stops you from Growing - Stephan Reis, Rocket Internet TheFamily
⚡️ SEO NIGHT W/ ROCKET INTERNET ⚡️
SEO can be quite daunting. There are many variables that have to be taken into consideration: the structuring of the platform, the proper usage of keywords, adequate content creation …...
WHAT STOPS YOU FROM GROWING w/ Stephan Reiss
It’s not Google, it’s you - How bad data interpretation, missing ownership, and wrong communication are blocking your SEO success.
⌾ Stephan Reiss is VP Marketing at Rocket Internet SE and freelance SEO consultant. With over 15 years of experience in online marketing and public relations, he is laying out the SEO strategies for Rocket's ventures. Stephan is also coaching the founders and supporting SEO Heads to build a sustainable in-house force that is able to communicate and work across channels and departments.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Chad Richeson gave a presentation on harnessing big data. He discussed how nearly every industry is trying to apply big data concepts to improve opportunities, efficiencies, and minimize risk. Examples of big data applications in different industries were provided. Richeson emphasized that successful big data projects require blending analytics, business, and technical skills. He outlined key steps for moving big data projects from development to implementation, including focusing on business goals and gaining user agreement.
Simple and Free SEO Tools to Instantly Improve Your MarketingPixxelznet
This document describes 20 free SEO tools that can instantly improve marketing. Some of the tools include Google Page Speed Insights for analyzing site speed, Moz Local Listing Score for checking local business listings, Google Analytics for website stats and search insights, and Google Keyword Planner for understanding search volumes. Other tools mentioned are Google and Bing Webmaster Tools for site analysis, Open Site Explorer for link analysis, Google Trends for keyword trends, and Screaming Frog for website crawling.
Build a Foundation for Data Integrity with Analytics AuditingTinuiti
If your data isn’t collected correctly, it will impact everything downstream. Learn the importance of a well-implemented analytics platform and how it can inform your decision making. Discover how Mobius, and partner ObservePoint work together to maintain proactive data integrity.
Swim Creative hosted a live Google Partners Event with a topic focus on mobile. From jaw-dropping stats to free analysis tools, this SlideShare should be resourceful to digital marketers.
This document provides an agenda for a Google Analytics training session. The agenda includes topics such as getting started with Google Analytics, navigating the interface, audience, acquisition, behavior, and conversion reports. It also covers account administration, advanced tracking implementations, measuring content, importing and extracting data, and common applications of Google Analytics. The training emphasizes using Google Analytics for analysis rather than just reporting, and how to tell data-driven stories to different audiences. It provides best practices for setting up views and segments, understanding users, tracking campaigns and visitor engagement, and setting up conversion goals.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
SEMNE Google Analytics Master Class - 15 Oct 2014Jay Murphy
This document provides an overview and agenda for a Google Analytics training session. It covers key topics like SEO and analytics, new features in Universal Analytics like custom dimensions and user ID tracking, and analysis techniques. Definitions of important analytics terms are also included. The training will explain how Google Analytics works and the different types of reports available to analyze audience, acquisition, behavior, and other metrics.
Mozilla Foundation Metrics - presentation to engineersJohn Schneider
@rossbruniges and I talked with our fellow Mozilla Foundation engineers and development teams about getting the data for building a data driven operation using statsd, graphite, geckoboard, google analytics, and newrelic.
Jay Murphy, a Boston University instructor and Google Analytics pro, shows Newport Interactive Marketers how to use Google Analytics to drive ROI. Great presentation to get an understanding on how to use Google Analytics to enhance users' experience on your page.
The document discusses various parameters for analyzing website performance and search engine optimization. It provides details on over 50 on-site and 40 off-site parameters that should be tracked, such as user satisfaction, page load times, bounce rates, backlinks, and keyword rankings. It also discusses tools for website analytics like Google Analytics and how to set it up to track online traffic, user behavior, and improve search engine optimization. Tips are provided on how to rank higher in Google search through the search console queries report and optimizing keyphrases, landing pages, and on-page content.
Redesigning a large B2B website - The FusionCharts revamping storyFusionCharts
A detailed look at everything that went behind the redesign of the FusionCharts website - objectives, tech stack and server hardware, information architecture, front-end decisions to make it responsive, design tradeoffs, SEO, and analytics. The decisions we made, the process we followed, the learnings we had and the final results.
12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
Matt Lynch from Vorian Agency presented a seminar on web analytics and online monitoring tools. The presentation introduced tools like Google Analytics, Google Webmaster Tools, Google My Business, Bing Webmaster Tools, and others. It provided overviews and walkthroughs of each tool's features to help understand website traffic, links, rankings, and potential issues. The seminar encouraged participants to connect with Matt after for additional questions and to invite others to future free seminars.
[@IndeedEng] Large scale interactive analytics with Imhotepindeedeng
Link to video: https://www.youtube.com/watch?v=IZ-kC6ut1Lg
In a previous talk, we explained how we developed Imhotep, a distributed system for building decision trees for machine learning. We went on to describe how we build large scale interactive analytics tools using the same platform. This has kept our engineering and product organizations focused on key metrics by analyzing test results. It also gives our marketing organization timely and accurate insight into our data - allowing us to identify opportunities, spot trends, and learn about our job seekers. In this talk, Zak Cocos, who leads our Marketing Sciences team, and Product Manager Tom Bergman will discuss and provide examples of the valuable insights that can be gained by using Imhotep with almost any data set.
My presentation from Content Management World in Melbourne - May, 2011.
I spoke to the brief below:
Developing a strategy to drive traffic to your site and improve conversions
• How to get your site found through optimised web design
• Leveraging online and search marketing, SEO and social recommendations to maximise traffic
• Practical ideas for attracting and converting audiences
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
SEO: What Stops you from Growing - Stephan Reis, Rocket Internet TheFamily
⚡️ SEO NIGHT W/ ROCKET INTERNET ⚡️
SEO can be quite daunting. There are many variables that have to be taken into consideration: the structuring of the platform, the proper usage of keywords, adequate content creation …...
WHAT STOPS YOU FROM GROWING w/ Stephan Reiss
It’s not Google, it’s you - How bad data interpretation, missing ownership, and wrong communication are blocking your SEO success.
⌾ Stephan Reiss is VP Marketing at Rocket Internet SE and freelance SEO consultant. With over 15 years of experience in online marketing and public relations, he is laying out the SEO strategies for Rocket's ventures. Stephan is also coaching the founders and supporting SEO Heads to build a sustainable in-house force that is able to communicate and work across channels and departments.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
Similar to Going Responsive with Google Analytics (20)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. Google Analytics
for
Responsive
Websites
housekeeping notes:
-there will be a time for questions at the end , slides will be available, one sheet up front
thank you for coming
how many of you are hands on with analytics?
how many of you are planning for responsive?
how many of you have a current site that is responsive?
2Monday, Jul 29
4. MEET NEWCITY
WE CRAFT
HUMAN
EXPERIENCE
how real people will interact with technology and use that to plan
strategy to help them be able to accomplish their goals
focus on data and results to make decisions and determine success
4Monday, Jul 29
6. Consistent
Experience
Basically - the exact same website (content, media, code, etc) no
matter what device you are on
why is it a good idea?
6Monday, Jul 29
7. Ability to
Scale
-less work for manager of site (versions, content) click
your brand needs to come through wether you have 2” of visual space
or 12” or more click
you have a suite of components to build a page within the family of
design - click
you can run off of one CMS and set of code click
-good for SEO click x2
7Monday, Jul 29
8. A
B
C
D
A
B
E
E
C
D
F
F
G
G
Responsive
Design
NewCity’s method:
Use data to drive decisions.
Never assume you know what content people want on a particular device.
Start with structured content and go from there click x2
Design for touch at all major breakpoints.
Prototype and test.
8Monday, Jul 29
10. ...a powerful, easy to
use reporting platform
that lets you decide
what data you want to
view and to customize
your reports with just a
few clicks.
Google
defines as...
Not only can you
measure sales and
conversions, it gives
you fresh insights into
how visitors use your
site, how they arrived
on your site, and how
you can keep them
coming back.
Google Analytics is a powerful, easy to use, reporting
platform, that lets you decide what data you want to
view and customize your reports, with just a few clicks.
Not only can you measure sales and conversions, it
gives you fresh insights into how visitors use your site,
how they arrived on your site, and how you can keep
them coming back.
10Monday, Jul 29
11. Analytics
Data
Analytics provides...
Data to ask better questions
Data to inform the process and revisions
Enables you to Make micro-tweaks
other disciplines to have actionable items based on real data
the better you can define a problem (less of a black box) , the more likelihood you’ll be able to
solve
11Monday, Jul 29
12. Configure
Analytics
Google is great but have to configure >>>>one sheet handout
- lowercase filters >>> variations of the same page.
- custom alerts >>> notify us if/when there are sudden changes in traffic.
- internal site search tracking >>> better understand what visitors are looking for but not finding on the site.
- Set up event tracking >>> any action without a URL change
- Set up Conversions >>> info form, purchase, etc
- Link their AdWords and Analytics accounts >>> how visitors from paid advertising sources are interacting
- Link their Webmaster Tools and Analytics accounts >>> analyze SEO data within Analytics.
- Custom Reports >>> reporting on quality of traffic sources/mediums, keywords, quality of traffic by location, quality of
traffic by mobile device, etc
12Monday, Jul 29
13. CONFIGURING ANALYTICS
Go-to sources: BOOKS
Web Analytics: An Hour a Day by
Avinash Kaushik
Web Analytics 2.0 by Avinash Kaushik
Advanced Web Metrics with Google
Analytics by Brian Clifton
Google Analytics by Justin Cutroni
13Monday, Jul 29
15. Review Data
-types of data to review on a regular basis-
•
Locations of visitors to the site
•
Top visited pages and bounce rates for key pages
•
Traffic mediums: their comparative quality and trends over time
•
Top traffic sources
•
Organic traffic by keyword phrase
•
Mobile Behavior
REVISE THE SITE AND
REPEAT
15Monday, Jul 29
16. Common
Mistakes
thinking pageviews mean something - or any one single metric... for example, lots
of people no conversions
not looking at data in context - sometimes a high bounce rate is a good thing... like on
a directions page!
assuming you know why something (like a conversion) isn’t working
16Monday, Jul 29
17. Planning for
Responsive
now that Basics out of the way
lucky enough to be able to plan before building a responsive site there
is a lot to learn from the existing data
(explain picture)
17Monday, Jul 29
18. “ Plans are
nothing;
planning is
everything.”
Dwight D.
Eisenhower
It's the process of planning that is most important: where you consider
opportunities and challenges and ways to meet them.
Plans are obsolete the moment they are done. Things change. New
information comes to light.
18Monday, Jul 29
19. Preliminary
Analytics
Review
Determine
what
exists
Get
access
to
all
accounts
>>>>
(side
note
about
access
to
everything?)
Make
sure
at
a
min
you
have
the
following
profiles
>>>
raw
data
(nothing
applied)
all
websites/main
site
external
traffic
only
everything
all
combined
mobile
traffic
only,
external
traffic
only
19Monday, Jul 29
20. Current
Mobile
Behavior
What isn’t working now?
Apply your mobile segment
Compare to non-mobile traffic
Different Bounce Rates/time on page/etc
convert/non-convert
20Monday, Jul 29
21. Frequent
Breakpoints
-design for responsive layouts based on actual sizes
where to find in analytics - under
>Audience>Technology>Browser & OS>Screen Res Dimension
21Monday, Jul 29
22. Common
Browsers
-what browsers are used by current audiences
-what will we support?
where to find in analytics - under
>Audience>Technology>Browser & OS>Browser>Secondary - Browser
Version
22Monday, Jul 29
24. Setup
Baseline
Analytics
Same
as
before
>>>
Make
sure
at
a
min
you
have
the
following
profiles
raw
data
(nothing
applied)
all
websites/main
site
external
traffic
only
everything
all
combined
mobile
traffic
only,
external
traffic
only
Then
set
things
up
by
departments,
schools,
etc
>>>
MAX
50
PROFILES
PER
ACCOUNT
SO
PLAN
CAREFULLY
24Monday, Jul 29
25. Determine
Top Devices
Create
profiles
for
top
devices
(HOW
DID
WE
COME
TO
THESE?
LOOK
AT
OLD
DATA...
DIFFERENT
FOR
YOU)
1.
Android
phone
2.
Android
tablet
(Think
of
what
would
cause
users
to
interact
with
the
site
differently...
like
touch,
size,
res)
3.
iPad
4.
iPhone
5.
non-‐mobile,
non
touch
(tradiZonal
computers)
6.
Windows
8
7.
Look
closely
and
you’ll
see
others
-‐
“all
mobile”,
“no
filters”,
“internal”,
etc.
25Monday, Jul 29
26. Screen
Resolution
Filters
NoZced
previous
screen
there
were...
duplicate
device
profiles
used
to
be
much
harder
had
to
do
with
screen
resoluZon
don’t
do
it
this
way
>>>>side
note
-‐
you
can
also
do
this
with
custom
advanced
filters,
we
like
profiles
for
more
control,
follow
same
basic
steps
about
to
outline
26Monday, Jul 29
27. iPad
go
into
ADMIN...
Apply
filter
by
mobile
model
name
(iPad)
to
include
traffic
NoZce
mulZple
filters
applied
-‐we
almost
always
also
filter
out
internal
IPs
and
combine
upper/lowercase
URLs
in
these
profiles...
can
have
internal
traffic
iPad
profile
if
you
think
you
need
it...
27Monday, Jul 29
28. iPhone
Apply
filter
by
mobile
model
name
(iPhone)
to
include
traffic
-‐internal
IPs
and
combine
upper/lowercase
URLs
28Monday, Jul 29
29. Android
Phone
>>Starts
to
get
a
licle
trickier<<
Apply
filter
by
operaZng
system
(android)
>>>
can
only
do
by
device
if
you’re
trying
to
track
specific
like
Galaxy
S4
or
HTC
One
Include
mobile
filter
>>>
enZre
operaZng
system
so
we
only
want
the
mobile
traffic
Exclude
tablets
filter
>>>
enZre
operaZng
system
but
we
only
want
phones
-‐internal
IPs
and
combine
upper/lowercase
URLs
29Monday, Jul 29
30. Android
Tablet
Apply
filter
by
operaZng
system
(android)
>>>
can
only
do
by
device
if
you’re
trying
to
track
specific
like
Kindle
Fire
Include
tablets
filter
>>>
enZre
operaZng
system
but
we
only
want
tablets
-‐internal
IPs
and
combine
upper/lowercase
URLs
30Monday, Jul 29
31. Windows
8
Windows
8
(touch
traffic
so
we
want
to
look
at
data
separately)
Apply
filter
by
operaZng
system
(windows)
Apply
filter
by
operaZng
system
version
(8)
-‐internal
IPs
and
combine
upper/lowercase
URL
31Monday, Jul 29
32. Non-Mobile
Non-Touch
traffic
(Traditional
Computers)
We
want
non-‐mobile
traffic
>>>
Apply
mobile
filter
to
EXCLUDE
mobile
traffic
We
want
all
non-‐touch
traffic
>>>
Apply
operaZng
system
filters
to
include
everything
out
there
(Windows,
Mac,
Linux)
We
don’t
want
touch
traffic
>>>
Apply
operaZng
system
version
filter
to
exclude
Windows
8
-‐internal
IPs
and
combine
upper/lowercase
URLs
These
pacerns
can
be
followed
for
any
other
devices,
operaZng
systems,
etc
that
are
specific
to
you
like
before...
Think
of
what
would
cause
users
to
interact
with
the
site
differently...
like
touch,
size,
res
32Monday, Jul 29
33. What can we
learn?
(explain picture)
Analytics can tell us lots of things... overwhelming amount of info
33Monday, Jul 29
34. Learning
from Data
just remember our goal... fully harness power of analytics
breakdown problems into solvable chunks
with as much info as possible
and... the solution will be different in every case
>>> look responsive data this way rather than breaking the entire system to fix
solving the problem (micro level) of not working on this specific device, screen, etc
34Monday, Jul 29
35. Analytics
can tell us...
- What questions to ask
- What should we examine further >>> finding oddities and discrepancies in the
data
- Conversion rates - Bounce rates -Time on page - New Visitors vs. Returning
- >>>remember - it’s exactly the same code/content so when it acts differently
what does it lead us to think about?
-
35Monday, Jul 29
36. Analytics
can’t tell us...
Why things are happening
What audiences are trying to do
Why the page was abandoned
Why the user didn’t convert
>>>> for that we need other tools/disciplines “ux hat” (above my paygrade, might
have to do yourself) >>>A/B testing
SIDE NOTE - Jared Spool resources
36Monday, Jul 29
38. Intercept
Survey
Intercept users real-time as they use the site, insight into what they
came looking for, rather or not if they were able to accomplish it.
38Monday, Jul 29
39. Loop 11
http://www.loop11.com/online-usability-testing-101/?confirmed=true
Ask a relatively simple task first
Avoid creating task scenarios that give participants hidden clues (info/words give hints)
Keep the length of evaluations as short as possible - less than 6 questions is good - results in higher
completion rates
- looking at most common success pages and most common fail pages
- find the problems and the strengths then focus on finding the cause of the problems using the click path
analysis and heat maps.
- rank the problems by severity
- decide how to solve and put the findings into action
39Monday, Jul 29
40. UX Tools
Go-to sources: USER TESTING
Usabilila
Qualaroo
UX Punk
Userfly
Feedback Army
UserTesting.com
OpenHallway
TryMyUI
GoToMeeting, Glance, Skype
Usabilla primarily design, testing small things not complex workflows>> Remote, unmoderated; can test flat
images and live site; recruit your own users
Qualaroo for short feedback surveys
UX Punk Online card sorting & navigation menu testing
Userfly Records what users are doing on your site; no tasks or assigned workflows just records what’s going on
on a page
Feedback Army Quick and dirty test
UserTesting.com -Remote, unmoderated task testing; recruits users for you
OpenHallway Remote, unmoderated task testing >>>>have to have a URL to test, users are prompted out loud
to talk about the task as they work on it
TryMyUI Remote, unmoderated testing >>> get video of users trying to accomplish tasks
40Monday, Jul 29
41. UX Tools
Go-to sources: PROTOTYPING
Invision App
Balsmiq
Proto.io
UXPin
Blueprint
Invision App Clickable prototype (images
only); great for fast, flat testing and
demonstration
Balsmiq Clickable wireframes
Proto.io for tablets & smartphones
UXPin - Clickable wireframing tool
Blueprint (IOS app)- for mobile
41Monday, Jul 29
43. Steps for
Success
set up analytics and configure properly to look at multiple devices differently
review the data
find discrepancies and oddities
use ux tools to A/B and user test
refine site
start again
Good luck on your data revision journey!!
43Monday, Jul 29