SlideShare a Scribd company logo
HOTEL AMOUR



               GEORGES Lucie
               NEHME Akram
              SADAOUI Yacine
               GODARD Marie
                    MBA2A
ANALYSIS OF THE HOTEL’S CURRENT
          ONLINE REPUTATION
•   Website:
-   Only one page
-   No information about offers (restaurant)
-   No interactivity
-   Only possible action: book
-   Website represents the hotel’s theme
-   No link to social media
• Social Media:
- Facebook page: no content, no
  comments, few likes
- Tripadvisor: no answer from the hotel to bad
  comments
- No Twitter account




=> NO BRAND CONTENT
HOW TO IMPROVE ONLINE
              REPUTATION?
• TARGET:
-   Couple between 25 and 40 years old
-   Trendy and glamourous
-   Parisian people
-   Medium to high income
• We want them to:
- Share experiences to create a community
- Attract other new customers
- Communicate about services (bar & restaurant)
BLOG
• Creation of a blog with curated content based
  on love:
- What to do and where to go in Paris?
- Favorite places/products
- Weekly articles about seduction/beauty…
- Videos: discovery of Parisian romantic spots
  commented by our journalist (in charge of
  communication): people can identify
  themselves
Platform: SOCIAL MEDIA
- Contest of pictures about customers in the
  hotel/employees working (e.g. barman
  creating cocktails)
- Youtube: videos about parties/events
- Pinterest: pictures
MOBILE APP

Based on SoLoMo program in partnership with :
- « Gleeden » (Meeting website to create
   extramarital relationships)
- Foursquare App
PUBLIC RELATIONS
• Invite trend setters, journalists, photographers
  so that they can discover the hotel and create
  content for us (free night offered)
• Front desk has to be involved in writing
  answers to comments online
SCREEN IN THE LOBBY

- Pictures & reviews/feedbacks from customers

More Related Content

Viewers also liked

Abandonment of construction projects in nigeria
Abandonment of construction projects in nigeriaAbandonment of construction projects in nigeria
Abandonment of construction projects in nigeria
decencyconnectz
 
Easy video editing
Easy video editingEasy video editing
Easy video editing
Learn TV Production
 
Dialog telekom limite1
Dialog telekom limite1Dialog telekom limite1
Dialog telekom limite1
niroshiniz
 
Turkey Lacrosse Open 2013
Turkey Lacrosse Open 2013Turkey Lacrosse Open 2013
Turkey Lacrosse Open 2013
Turkey Lacrosse Association
 
Room key
Room keyRoom key
Room key
MarieGodard
 
Ozon
OzonOzon
global warming
global warmingglobal warming
global warming
windy_andini
 
X 9 29-windy andini ekaputri
X 9 29-windy andini ekaputriX 9 29-windy andini ekaputri
X 9 29-windy andini ekaputriwindy_andini
 
Who is GEM, Inc.
Who is GEM, Inc.Who is GEM, Inc.
Who is GEM, Inc.
tstrait
 
Pengantar hubungan struktur & aktivitas biologis
Pengantar hubungan struktur & aktivitas biologisPengantar hubungan struktur & aktivitas biologis
Pengantar hubungan struktur & aktivitas biologis
dimaswp
 

Viewers also liked (10)

Abandonment of construction projects in nigeria
Abandonment of construction projects in nigeriaAbandonment of construction projects in nigeria
Abandonment of construction projects in nigeria
 
Easy video editing
Easy video editingEasy video editing
Easy video editing
 
Dialog telekom limite1
Dialog telekom limite1Dialog telekom limite1
Dialog telekom limite1
 
Turkey Lacrosse Open 2013
Turkey Lacrosse Open 2013Turkey Lacrosse Open 2013
Turkey Lacrosse Open 2013
 
Room key
Room keyRoom key
Room key
 
Ozon
OzonOzon
Ozon
 
global warming
global warmingglobal warming
global warming
 
X 9 29-windy andini ekaputri
X 9 29-windy andini ekaputriX 9 29-windy andini ekaputri
X 9 29-windy andini ekaputri
 
Who is GEM, Inc.
Who is GEM, Inc.Who is GEM, Inc.
Who is GEM, Inc.
 
Pengantar hubungan struktur & aktivitas biologis
Pengantar hubungan struktur & aktivitas biologisPengantar hubungan struktur & aktivitas biologis
Pengantar hubungan struktur & aktivitas biologis
 

Similar to Hotel amour content

Human to Human concept in the hotel industry, Boglietti Laura
Human to Human concept in the hotel industry, Boglietti LauraHuman to Human concept in the hotel industry, Boglietti Laura
Human to Human concept in the hotel industry, Boglietti Laura
laurabog
 
Joiedevivre
JoiedevivreJoiedevivre
Joiedevivre
YaminaHsW
 
H2H - Human to Human in Hospitality, case study : Alexander house hotels grou...
H2H - Human to Human in Hospitality, case study : Alexander house hotels grou...H2H - Human to Human in Hospitality, case study : Alexander house hotels grou...
H2H - Human to Human in Hospitality, case study : Alexander house hotels grou...
dntc_nok
 
MEGANEWENDPresentation
MEGANEWENDPresentationMEGANEWENDPresentation
MEGANEWENDPresentation
Megan Ewend
 
Online social touchpoints
Online social touchpointsOnline social touchpoints
Online social touchpoints
S K
 
Discover my city app’
Discover my city app’Discover my city app’
Discover my city app’
MC-Charbonnier
 
Online Session MBA
Online Session MBAOnline Session MBA
Online Session MBA
tbmba1b
 
Plan mobile finished
Plan mobile finishedPlan mobile finished
Plan mobile finished
S K
 
Boo
BooBoo
Boo
Magalax
 
tripadvisor diapositivas para informacion 2024
tripadvisor diapositivas para informacion 2024tripadvisor diapositivas para informacion 2024
tripadvisor diapositivas para informacion 2024
WilbertVilcaFlores3
 
VIRGIN-HOTELS-CHICAGO-PLAN
VIRGIN-HOTELS-CHICAGO-PLAN VIRGIN-HOTELS-CHICAGO-PLAN
VIRGIN-HOTELS-CHICAGO-PLAN
Aiché Ballo
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
edouardrichemond
 
Best use of Social Media
Best use of Social MediaBest use of Social Media
Best use of Social Media
GeoffSaltmarsh
 
Social Media And Tourism
Social Media And TourismSocial Media And Tourism
Social Media And Tourism
Katie Lips
 
Vsn 2013 meaghan
Vsn 2013 meaghanVsn 2013 meaghan
Vsn 2013 meaghan
Kaitlyn Reim - Wentworth
 
Hospitality Online Business - Session 1
Hospitality Online Business - Session 1Hospitality Online Business - Session 1
Hospitality Online Business - Session 1
jfournaux
 
VIRGIN HOTELS CHICAGO_Pitcha
VIRGIN HOTELS CHICAGO_PitchaVIRGIN HOTELS CHICAGO_Pitcha
VIRGIN HOTELS CHICAGO_Pitcha
Pitcha Sakmangkorn
 
Tourism
TourismTourism
Tourism
carloparlato
 
Discoveru path
Discoveru pathDiscoveru path
Discoveru path
ldupontd
 
Cimtig TAC Presentation
Cimtig TAC PresentationCimtig TAC Presentation
Cimtig TAC Presentation
Surf PR
 

Similar to Hotel amour content (20)

Human to Human concept in the hotel industry, Boglietti Laura
Human to Human concept in the hotel industry, Boglietti LauraHuman to Human concept in the hotel industry, Boglietti Laura
Human to Human concept in the hotel industry, Boglietti Laura
 
Joiedevivre
JoiedevivreJoiedevivre
Joiedevivre
 
H2H - Human to Human in Hospitality, case study : Alexander house hotels grou...
H2H - Human to Human in Hospitality, case study : Alexander house hotels grou...H2H - Human to Human in Hospitality, case study : Alexander house hotels grou...
H2H - Human to Human in Hospitality, case study : Alexander house hotels grou...
 
MEGANEWENDPresentation
MEGANEWENDPresentationMEGANEWENDPresentation
MEGANEWENDPresentation
 
Online social touchpoints
Online social touchpointsOnline social touchpoints
Online social touchpoints
 
Discover my city app’
Discover my city app’Discover my city app’
Discover my city app’
 
Online Session MBA
Online Session MBAOnline Session MBA
Online Session MBA
 
Plan mobile finished
Plan mobile finishedPlan mobile finished
Plan mobile finished
 
Boo
BooBoo
Boo
 
tripadvisor diapositivas para informacion 2024
tripadvisor diapositivas para informacion 2024tripadvisor diapositivas para informacion 2024
tripadvisor diapositivas para informacion 2024
 
VIRGIN-HOTELS-CHICAGO-PLAN
VIRGIN-HOTELS-CHICAGO-PLAN VIRGIN-HOTELS-CHICAGO-PLAN
VIRGIN-HOTELS-CHICAGO-PLAN
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Best use of Social Media
Best use of Social MediaBest use of Social Media
Best use of Social Media
 
Social Media And Tourism
Social Media And TourismSocial Media And Tourism
Social Media And Tourism
 
Vsn 2013 meaghan
Vsn 2013 meaghanVsn 2013 meaghan
Vsn 2013 meaghan
 
Hospitality Online Business - Session 1
Hospitality Online Business - Session 1Hospitality Online Business - Session 1
Hospitality Online Business - Session 1
 
VIRGIN HOTELS CHICAGO_Pitcha
VIRGIN HOTELS CHICAGO_PitchaVIRGIN HOTELS CHICAGO_Pitcha
VIRGIN HOTELS CHICAGO_Pitcha
 
Tourism
TourismTourism
Tourism
 
Discoveru path
Discoveru pathDiscoveru path
Discoveru path
 
Cimtig TAC Presentation
Cimtig TAC PresentationCimtig TAC Presentation
Cimtig TAC Presentation
 

Recently uploaded

Excursions in Tahiti Island Adventure
Excursions in Tahiti Island AdventureExcursions in Tahiti Island Adventure
Excursions in Tahiti Island Adventure
Unique Tahiti
 
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
River Recreation - Washington Whitewater Rafting
 
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdfTop 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
Savita Yadav
 
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
Nature of the task  1. write a paragraph about your trip to dubai and what ar...Nature of the task  1. write a paragraph about your trip to dubai and what ar...
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
solutionaia
 
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples ToursExplore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Naples Tours
 
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdfHow Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
Eastafrica Travelcompany
 
The Ultimate Travel Guide to Hawaii Island Hopping in 2024
The Ultimate Travel Guide to Hawaii Island Hopping in 2024The Ultimate Travel Guide to Hawaii Island Hopping in 2024
The Ultimate Travel Guide to Hawaii Island Hopping in 2024
adventuressabifn
 
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
CIOWomenMagazine
 
Un viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxxUn viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxx
Judy Hochberg
 
Un viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededoresUn viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededores
Judy Hochberg
 
How To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptxHow To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptx
edqour001namechange
 
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
v6ldcxuq
 
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptxHow To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
edqour001namechange
 
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
yfuwd
 
Understanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptxUnderstanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptx
MELBOURNEBUSHIRE
 
Wayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptxWayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptx
cosmo-soil
 
bangalore metro routes, stations, timings
bangalore metro routes, stations, timingsbangalore metro routes, stations, timings
bangalore metro routes, stations, timings
narinav14
 
What Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in SnowshoeingWhat Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in Snowshoeing
Snowshoe Tahoe
 
Discover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat TripDiscover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat Trip
White Island Charter
 
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptDiscovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Imperial Egypt
 

Recently uploaded (20)

Excursions in Tahiti Island Adventure
Excursions in Tahiti Island AdventureExcursions in Tahiti Island Adventure
Excursions in Tahiti Island Adventure
 
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
Ready for Cold Weather Rafting Here's What to Wear to Stay Comfortable!
 
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdfTop 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
 
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
Nature of the task  1. write a paragraph about your trip to dubai and what ar...Nature of the task  1. write a paragraph about your trip to dubai and what ar...
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
 
Explore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples ToursExplore Architectural Wonders and Vibrant Culture With Naples Tours
Explore Architectural Wonders and Vibrant Culture With Naples Tours
 
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdfHow Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
 
The Ultimate Travel Guide to Hawaii Island Hopping in 2024
The Ultimate Travel Guide to Hawaii Island Hopping in 2024The Ultimate Travel Guide to Hawaii Island Hopping in 2024
The Ultimate Travel Guide to Hawaii Island Hopping in 2024
 
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...
 
Un viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxxUn viaje a Argentina updated xxxxxxxxxxx
Un viaje a Argentina updated xxxxxxxxxxx
 
Un viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededoresUn viaje a Buenos Aires y sus alrededores
Un viaje a Buenos Aires y sus alrededores
 
How To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptxHow To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptx
 
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
 
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptxHow To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
 
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
 
Understanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptxUnderstanding Bus Hire ServicesIN MELBOURNE .pptx
Understanding Bus Hire ServicesIN MELBOURNE .pptx
 
Wayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptxWayanad-The-Touristry-Heaven to the tour.pptx
Wayanad-The-Touristry-Heaven to the tour.pptx
 
bangalore metro routes, stations, timings
bangalore metro routes, stations, timingsbangalore metro routes, stations, timings
bangalore metro routes, stations, timings
 
What Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in SnowshoeingWhat Challenges Await Beginners in Snowshoeing
What Challenges Await Beginners in Snowshoeing
 
Discover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat TripDiscover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat Trip
 
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptDiscovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
 

Hotel amour content

  • 1. HOTEL AMOUR GEORGES Lucie NEHME Akram SADAOUI Yacine GODARD Marie MBA2A
  • 2. ANALYSIS OF THE HOTEL’S CURRENT ONLINE REPUTATION • Website: - Only one page - No information about offers (restaurant) - No interactivity - Only possible action: book - Website represents the hotel’s theme - No link to social media
  • 3. • Social Media: - Facebook page: no content, no comments, few likes - Tripadvisor: no answer from the hotel to bad comments - No Twitter account => NO BRAND CONTENT
  • 4. HOW TO IMPROVE ONLINE REPUTATION? • TARGET: - Couple between 25 and 40 years old - Trendy and glamourous - Parisian people - Medium to high income • We want them to: - Share experiences to create a community - Attract other new customers - Communicate about services (bar & restaurant)
  • 5. BLOG • Creation of a blog with curated content based on love: - What to do and where to go in Paris? - Favorite places/products - Weekly articles about seduction/beauty… - Videos: discovery of Parisian romantic spots commented by our journalist (in charge of communication): people can identify themselves
  • 6. Platform: SOCIAL MEDIA - Contest of pictures about customers in the hotel/employees working (e.g. barman creating cocktails) - Youtube: videos about parties/events - Pinterest: pictures
  • 7. MOBILE APP Based on SoLoMo program in partnership with : - « Gleeden » (Meeting website to create extramarital relationships) - Foursquare App
  • 8. PUBLIC RELATIONS • Invite trend setters, journalists, photographers so that they can discover the hotel and create content for us (free night offered) • Front desk has to be involved in writing answers to comments online
  • 9. SCREEN IN THE LOBBY - Pictures & reviews/feedbacks from customers