The document analyzes the online reputation of Hotel Amour and provides recommendations to improve it. Currently, the hotel's website lacks important information and interactivity. Across social media platforms, there is little engagement or response to feedback. To better target couples aged 25-40, the document recommends creating a blog with romantic Parisian content, using social media for contests and videos, developing a mobile app in partnership with dating sites, and offering influencers free stays to generate positive publicity.

1. HOTEL AMOUR
GEORGES Lucie
NEHME Akram
SADAOUI Yacine
GODARD Marie
MBA2A

2. ANALYSIS OF THE HOTEL’S CURRENT
ONLINE REPUTATION
• Website:
- Only one page
- No information about offers (restaurant)
- No interactivity
- Only possible action: book
- Website represents the hotel’s theme
- No link to social media

3. • Social Media:
- Facebook page: no content, no
comments, few likes
- Tripadvisor: no answer from the hotel to bad
comments
- No Twitter account
=> NO BRAND CONTENT

4. HOW TO IMPROVE ONLINE
REPUTATION?
• TARGET:
- Couple between 25 and 40 years old
- Trendy and glamourous
- Parisian people
- Medium to high income
• We want them to:
- Share experiences to create a community
- Attract other new customers
- Communicate about services (bar & restaurant)

5. BLOG
• Creation of a blog with curated content based
on love:
- What to do and where to go in Paris?
- Favorite places/products
- Weekly articles about seduction/beauty…
- Videos: discovery of Parisian romantic spots
commented by our journalist (in charge of
communication): people can identify
themselves

6. Platform: SOCIAL MEDIA
- Contest of pictures about customers in the
hotel/employees working (e.g. barman
creating cocktails)
- Youtube: videos about parties/events
- Pinterest: pictures

7. MOBILE APP
Based on SoLoMo program in partnership with :
- « Gleeden » (Meeting website to create
extramarital relationships)
- Foursquare App

8. PUBLIC RELATIONS
• Invite trend setters, journalists, photographers
so that they can discover the hotel and create
content for us (free night offered)
• Front desk has to be involved in writing
answers to comments online

9. SCREEN IN THE LOBBY
- Pictures & reviews/feedbacks from customers