The document analyzes the online reputation of Hotel Amour and provides recommendations to improve it. Currently, the hotel's website lacks important information and interactivity. Across social media platforms, there is little engagement or response to feedback. To better target couples aged 25-40, the document recommends creating a blog with romantic Parisian content, using social media for contests and videos, developing a mobile app in partnership with dating sites, and offering influencers free stays to generate positive publicity.