The document summarizes the marketing technology landscape in Japan. It outlines various marketing tools categorized under email, video, DAM, testing and optimization, SEO, mobile ads, analytics, SEM, recommendation, WCM, campaign management, CRM and SFA, inbound marketing, display ads, business intelligence, e-commerce platforms, tag management, big data, social media monitoring and management, online surveys, and verification. These tools help Japanese companies with activities like email marketing, video content, digital asset management, testing and optimizing campaigns, search engine optimization, mobile advertising, analytics, search marketing, recommendations, web content management, campaign execution and analysis, inbound leads, display advertising, data management, social media, e-commerce

1. マーケティングテクノロジーのランドスケープ（⽇日本版）
Marketing Technology Landscape in Japan
Email Testing &
Marketing Video DAM Optimization SEO Mobile Ad
Analytics SEM
Marketing
Campaign
Management
Recommendation WCM (広告統合管理理ﾂｰﾙ)
Automation
(分析系)
Campaign
CRM＆ Management
SFA (実⾏行行系) 3PAS
Inbound
Marketing
Display Ads
（DSP/SSP）
Business
DMP
Lead
Management Intelligence 3rd party
/Nurturing
E-‐‑‒commerce
platform Tag
Management
Big Data Social Media
Monitoring Social Media
Management
Online
Survey Verification
Video Ads
©2013
Feb.
Digital
Intelligence
Inc.