SlideShare a Scribd company logo
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Download to read offline
Blog(s) [+ Slideshare]
 = Content + Curation
 = Visibility + Credibility
    = Inbound Leads

        Loic Simon
  Loic_simon@fr.ibm.com
     +33 6 76 75 40 71
Leverage OWNED Blog(s) with different types of
Content, ow Presentations posted on Slideshare, to
 feed Social Media and get visibility and credibility
Visibility – examples
of Search results
Visibility – examples
of Search results
300.000 pages have been
viewed on : «Club
Alliances*» and now
«Club Cloud des
Partenaires» Blogs
Thanks to SaaS/Cloud
focus, repetition, relevant
content, word of mouth,
networking,
With a few 0 cost
mailings, 0 paid search, 0
paid advertising, 0 paid
content, 0 specific
marketing resources, 0
POE costs, 0 agency
costs…
and with 9 SaaS & Cloud
Forums [event, content,
buzz, traffic…]
* First blog was started mid 2008.
It is EASY to leverage the « Club Alliances » and «
Club Cloud des Partenaires » experience, but also
to build Blogs by following other examples !
#1




#2




#3
Event online Management, from agenda to
enrolment, participants, documents, etc…
#2
Curation   Different types of Content
Embedded Presentations hosted in Slideshare
Additional visibility & credibility through Guest
Blogging… using Posts from owned Blogs
Additional visibility & credibility through Guest
Blogging… using Posts from owned Blogs
#3
Zoom on Channel Ready Cloud Offerings…
… with Value Prop per Partner Biz Model…

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2012.06.17 - Owned Blogs - Club Cloud des Partenaires - Loic Simon

  • 1. Blog(s) [+ Slideshare] = Content + Curation = Visibility + Credibility = Inbound Leads Loic Simon Loic_simon@fr.ibm.com +33 6 76 75 40 71
  • 2. Leverage OWNED Blog(s) with different types of Content, ow Presentations posted on Slideshare, to feed Social Media and get visibility and credibility
  • 3. Visibility – examples of Search results
  • 4. Visibility – examples of Search results
  • 5. 300.000 pages have been viewed on : «Club Alliances*» and now «Club Cloud des Partenaires» Blogs Thanks to SaaS/Cloud focus, repetition, relevant content, word of mouth, networking, With a few 0 cost mailings, 0 paid search, 0 paid advertising, 0 paid content, 0 specific marketing resources, 0 POE costs, 0 agency costs… and with 9 SaaS & Cloud Forums [event, content, buzz, traffic…] * First blog was started mid 2008.
  • 6. It is EASY to leverage the « Club Alliances » and « Club Cloud des Partenaires » experience, but also to build Blogs by following other examples !
  • 8.
  • 9.
  • 10. Event online Management, from agenda to enrolment, participants, documents, etc…
  • 11.
  • 12.
  • 13. #2
  • 14.
  • 15. Curation Different types of Content
  • 17. Additional visibility & credibility through Guest Blogging… using Posts from owned Blogs
  • 18. Additional visibility & credibility through Guest Blogging… using Posts from owned Blogs
  • 19. #3
  • 20.
  • 21. Zoom on Channel Ready Cloud Offerings…
  • 22. … with Value Prop per Partner Biz Model…