This document discusses how internal insulation can help the EU achieve its energy efficiency goals. It notes that internal insulation is well-suited for renovating existing buildings, as demolition and reconstruction is often not possible. However, refurbishment rates are currently too slow due to high perceived costs and difficulty of implementation. The document argues that industry, governments, and organizations need to work together through financial incentives and information campaigns to help overcome these barriers and trigger more widespread renovations using internal insulation solutions. This would help the EU realize substantial energy savings in the building sector needed to meet its 2020 Strategy targets.