This presentation, 2012: The Year Social Media Changes, Completely, means to give a high level perspective on the landscape of Social Media in 2012, and how this landscape is likely to change. The topics include the fragmentation of Social Media, Twitter and Apple OS integration, LinkedIn positioning itself as the go to platform for job seekers and recruiters, Facebook's upcoming IPO and new ad offerings, Google's integration with itself - particularly through Google Apps, Android smartphones, Google Plus and preexisiting Google AdWords advertising strategies. And because I felt compelled to, I even addressed Pinterest & what influence this platform will have on visual imagery in web design.
You Are an Internet Business ... Might as Well Smile About ItJoe Robb
This short presentation is a guide for businesses that suddenly find themselves on the Internet and don't know what to do. It covers how to sign up for the most popular social media platforms (Facebook, Twitter, LinkedIn, Flickr, Yelp, Google+, Instagram, Foursquare, Urbanspoon, and You Tube), as well how to create business pages on all of the platforms. (If possible, and necessary.) It also covers the basics of online marketing strategy, chocolate tools, and looks at why one might want to kiss a pig.
In the summer of 2009, I built a web-based IRC client as a hobby project. It was a surprising success and over the past two years my passion for chat has become Convore, a small startup funded by Y Combinator. This talk will cover the joys of creating your own company and how to avoid the pitfalls.
Slides that accompanied the Secondary Phase Committee's workshop at the Geographical Association's Annual Conference at Derby University in April 2010.
Presentation created by Sandy Brannan, Thea Johnson, Jennifer Jones, Megan Ormond & Elizabeth Swaggerty for the North Carolina Reading Association Annual Conference, Monday, March 14, 2011 at the Raleigh Convention Center, Raleigh, NC.
How I Got My Publishing Deal (Beautiful Serendipity)Denise Jacobs
Some say getting a book published is difficult, but it doesn't have to be. By leveraging your social networks and relying on happy accidents, you can publish your book too.
Reciprocal Teaching: A Comprehension StrategyJennifer Jones
Reciprocal Teaching is structure for teaching students to comprehend text with teacher support, eventually leading to independence. It is a combination of four reading strategies: Questioning, Clarifying, Summarizing and Predicting.
You Are an Internet Business ... Might as Well Smile About ItJoe Robb
This short presentation is a guide for businesses that suddenly find themselves on the Internet and don't know what to do. It covers how to sign up for the most popular social media platforms (Facebook, Twitter, LinkedIn, Flickr, Yelp, Google+, Instagram, Foursquare, Urbanspoon, and You Tube), as well how to create business pages on all of the platforms. (If possible, and necessary.) It also covers the basics of online marketing strategy, chocolate tools, and looks at why one might want to kiss a pig.
In the summer of 2009, I built a web-based IRC client as a hobby project. It was a surprising success and over the past two years my passion for chat has become Convore, a small startup funded by Y Combinator. This talk will cover the joys of creating your own company and how to avoid the pitfalls.
Slides that accompanied the Secondary Phase Committee's workshop at the Geographical Association's Annual Conference at Derby University in April 2010.
Presentation created by Sandy Brannan, Thea Johnson, Jennifer Jones, Megan Ormond & Elizabeth Swaggerty for the North Carolina Reading Association Annual Conference, Monday, March 14, 2011 at the Raleigh Convention Center, Raleigh, NC.
How I Got My Publishing Deal (Beautiful Serendipity)Denise Jacobs
Some say getting a book published is difficult, but it doesn't have to be. By leveraging your social networks and relying on happy accidents, you can publish your book too.
Reciprocal Teaching: A Comprehension StrategyJennifer Jones
Reciprocal Teaching is structure for teaching students to comprehend text with teacher support, eventually leading to independence. It is a combination of four reading strategies: Questioning, Clarifying, Summarizing and Predicting.
For details, see killerconsultant.com/talk
Slides for a half hour tour through three segments where little improvements can make a big impact on your life as consultant:
1) Evading Entropy (GTD, inbox zero, etc.)
2) Staying Sane (Gear to take on the road, staying focused, fitness in the hotel, realizing 5-4-3, winding down)
3) Hidden Happiness (measures against Monday morning bitterness, connecting with people and having a laugh once in a while)
Social Media and Your Job Search
Elon University Professional Discovery Week
February 15, 2011
Sarah Findle
Associate Account Executive, Social Media Marketing
Howard Merrell & Partners
sfindle@merrellgroup.com
@sfindle
Brand → Follow → Find → Engage
BRAND
Domain Name
http://www.godaddy.com/
Online Portfolio/Blog
http://wordpress.com/
http://www.visualcv.com/
http://www.tumblr.com/
https://posterous.com/
FOLLOW
Influencers
http://wefollow.com/
Lists
http://listorious.com/
Hashtags
http://wthashtag.com/
http://mashable.com/2009/12/08/twitter-chat/
RSS feeds
http://www.youtube.com/watch?v=0klgLsSxGsU
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
Quora
http://mashable.com/2011/02/13/quora-job-search
FIND
Twitter Job Search
http://www.twitjobsearch.com/
Linked in Companies
http://www.linkedin.com/
Follow companies you are interested in
Blogs
http://heatherhuhman.com/
http://www.onedayonejob.com/
http://www.culpwrit.com/
http://www.examiner.com/x-828-Entry-Level-Careers-Examiner
ENGAGE
Creating User Friendly Joomla! Websites and Forms [English]ThemePartner
Have you ever visited a website that had no clear navigation? Perhaps clicked on the 'Reset' button at the bottom of a form that you intended to submit? Most likely you blamed yourself for these mistakes, but in most cases it was the web designer at fault here.
By properly testing a website with real users (from the first sketches to beyond the final release) most usability problems can easily be fixed (or even prevented). At almost no cost and with only a couple of minutes per week you can do these tests yourself. In this presentation - filled with practical and easy tips - I will teach you how.
Stop scaring you visitors away, learn how to make them love your site today!
Why Am I So Angry? And What Are You Going to Do About It?Paul Signorelli
This one-hour webinar for WebJunction, co-presented by Maurice Coleman (Technical Trainer, Harford County Public Library) and Paul Signorelli (Writer, Trainer, and Consultant, Paul Signorelli & Associates) focuses on how we can better work within and resolve difficult situations involving people ranging from those who are somewhat angry to those whose behavior requires security or police intervention. Although designed for an audience of colleagues working in libraries, the material is adaptable to anyone involved in customer service.
We are living in the Digital Age; has your nonprofit joined us? The next five years will see a radical reshaping of the nonprofit landscape, in terms of the technology involved in fundraising, social media communications, internal entrepreneurship, and the future of innovation. This session will investigate the future of fundraising and communication trends; provide instruction on how to hire, train, manage, and inspire “internal entrepreneurial” employees; and provide actionable advice on creating an organization that is primed to grow. Don’t be left in the Dark Ages; join us and learn how to navigate the future of your nonprofit in the Digital Age.
The Impact of Technology on Dementia Care ServicesJJ Lassberg
Closing Remarks at the Alzheimer's Association: Houston and South East Texas 2011 Professional Conference
The Impact of Technology on Dementia Care Services: Empowering Providers, Patients & Families
Emerging Technology does support some very real threats and at the same time has an incredible ability to empower, encourage, and inspire when harnessed for the greater good.
For details, see killerconsultant.com/talk
Slides for a half hour tour through three segments where little improvements can make a big impact on your life as consultant:
1) Evading Entropy (GTD, inbox zero, etc.)
2) Staying Sane (Gear to take on the road, staying focused, fitness in the hotel, realizing 5-4-3, winding down)
3) Hidden Happiness (measures against Monday morning bitterness, connecting with people and having a laugh once in a while)
Social Media and Your Job Search
Elon University Professional Discovery Week
February 15, 2011
Sarah Findle
Associate Account Executive, Social Media Marketing
Howard Merrell & Partners
sfindle@merrellgroup.com
@sfindle
Brand → Follow → Find → Engage
BRAND
Domain Name
http://www.godaddy.com/
Online Portfolio/Blog
http://wordpress.com/
http://www.visualcv.com/
http://www.tumblr.com/
https://posterous.com/
FOLLOW
Influencers
http://wefollow.com/
Lists
http://listorious.com/
Hashtags
http://wthashtag.com/
http://mashable.com/2009/12/08/twitter-chat/
RSS feeds
http://www.youtube.com/watch?v=0klgLsSxGsU
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
Quora
http://mashable.com/2011/02/13/quora-job-search
FIND
Twitter Job Search
http://www.twitjobsearch.com/
Linked in Companies
http://www.linkedin.com/
Follow companies you are interested in
Blogs
http://heatherhuhman.com/
http://www.onedayonejob.com/
http://www.culpwrit.com/
http://www.examiner.com/x-828-Entry-Level-Careers-Examiner
ENGAGE
Creating User Friendly Joomla! Websites and Forms [English]ThemePartner
Have you ever visited a website that had no clear navigation? Perhaps clicked on the 'Reset' button at the bottom of a form that you intended to submit? Most likely you blamed yourself for these mistakes, but in most cases it was the web designer at fault here.
By properly testing a website with real users (from the first sketches to beyond the final release) most usability problems can easily be fixed (or even prevented). At almost no cost and with only a couple of minutes per week you can do these tests yourself. In this presentation - filled with practical and easy tips - I will teach you how.
Stop scaring you visitors away, learn how to make them love your site today!
Why Am I So Angry? And What Are You Going to Do About It?Paul Signorelli
This one-hour webinar for WebJunction, co-presented by Maurice Coleman (Technical Trainer, Harford County Public Library) and Paul Signorelli (Writer, Trainer, and Consultant, Paul Signorelli & Associates) focuses on how we can better work within and resolve difficult situations involving people ranging from those who are somewhat angry to those whose behavior requires security or police intervention. Although designed for an audience of colleagues working in libraries, the material is adaptable to anyone involved in customer service.
We are living in the Digital Age; has your nonprofit joined us? The next five years will see a radical reshaping of the nonprofit landscape, in terms of the technology involved in fundraising, social media communications, internal entrepreneurship, and the future of innovation. This session will investigate the future of fundraising and communication trends; provide instruction on how to hire, train, manage, and inspire “internal entrepreneurial” employees; and provide actionable advice on creating an organization that is primed to grow. Don’t be left in the Dark Ages; join us and learn how to navigate the future of your nonprofit in the Digital Age.
The Impact of Technology on Dementia Care ServicesJJ Lassberg
Closing Remarks at the Alzheimer's Association: Houston and South East Texas 2011 Professional Conference
The Impact of Technology on Dementia Care Services: Empowering Providers, Patients & Families
Emerging Technology does support some very real threats and at the same time has an incredible ability to empower, encourage, and inspire when harnessed for the greater good.
The Creativity (R)Evolution - UX Week 2014Denise Jacobs
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
How to Build a Market-based Social Media StrategyBrandon Chesnutt
This presentation is a presentation from Lunch Ann Arbor Marketing on how to build a social media strategy around a specific target market and leverage location-based search tools.
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
10 Reasons To Work as a Summer Camp Counsellor in America - Victoria VirgoVictoria Virgo
Thinking about working as a summer camp counsellor in America? Victoria Virgo provides you with 10 great reasons why you should definitely do it. Information about working at a summer camp from someone who has been there and done just that.
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overl...Mark Congiusta
Ignite Dublin #2 - December 4, 2009
From John Ratzenberger to Internet Porn: A Detailed Look at Information Overload in a 5 Whole Minutes
http://www.youtube.com/watch?v=KvBYLFOCKJg
Banish Your Inner Critic - UX Munich 2015Denise Jacobs
Your inner critic is an unconscious deterrent that stands between the seeds of great ideas and the fruits of achievement, keeping you stuck by telling you you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. Let's discover how to anatomize this pernicious inner force, and then learn techniques to banish this critic so that you can have the mental space and energy to let your true talents emerge -- and help you be a badass with your work.
Find Your Shameless Spark - Inspiring Women Live 2014Denise Jacobs
Being true to yourself and loving what you do is a key part of being able to promote yourself shamelessly. Learn about the mental blocks that hold you back from promoting your brilliance to the world and how to bust through them, how to respect and feed your soul, plus several highly effective tips for sharing your skills and talents. This session is a booster shot of inspiration to spark your creative thinking about your personal brand and to promote your best self for stardom.
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some GeoGary Gale
"Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo"; keynote presented on April 16th 2010 at the closing plenary of the GIS Research Conference UK at University College London.
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41. To Close:
I am Joe Robb
You can find me here:
http://twitter.com/joelrobb
http://linkedin.com/in/joerobb
http://profiles.google.com/robb.joe
http://blog.gbs-inc.com
Tomorrow, you should go here:
http://www.slideshare.net/joerobb/
2012: The Year Social Media Completely Changes. This presentation was originally given at The Circuit, the regional IT association for Southwest Ohio, Northern Kentucky, and Southeastern Indiana. Presentation date: 2/23/12
The highly anticipated Facebook vs. Google+ fight will play out this year, but it will not decide what the future of Social Media will be. (Sorry.)
Industry talking heads have been saying that a Twitter and Facebook fight will determine the future of Social Media. They are insane. While Facebook and Twitter will come to glancing blows this year (Primarily because of Twitter’s deep integration into Mountain Lion, Apple’s new operating system, this is not the fight to watch.
Justin Timberlake to Revamp MySpace: http://www.reuters.com/article/2012/02/17/idUS271687631820120217 Justin Timberlake is going to take MySpace and try to bring it back from the dead, rebranding it as an entertainment hub. This is going to be an interesting year for MySpace, and I believe the platform will turn around, but for years now no one’s actually said that the Facebook/MySpace matchup will determine the future of Social Media. Except me, in this presentation, and I’m doing so purely for the laughs.
2012 will be a year of Social Media fragmentation. Much like what happened to the television viewing audience after the advent of cable, this year will mark the breaking up of the Social Media space. We will go from a few major platforms where most businesses market, to an environment where businesses market on a few of the big platforms and a few of the smaller, niche platforms, according to their overarching digital strategy.
If you want to get found on the Internet, you have to make sure you appear in search. This is common knowledge. For the past few years, there has been a growing contingent of people who claim that search is on its way out, and will be replaced by Social. I call bull. (Heh.) For the near term, search will continue to dominate how businesses are found online, only now search will come to rely increasingly on Social signals. Google already does it and has plans to integrate social signals into their algorithm even more.For your reading pleasure: http://www.stateofsearch.com/eric-schmidt-confirms-the-social-signal-is-a-ranking-factor/And: http://www.seomoz.org/article/search-ranking-factors
Everybody loves pictures of cats. Need I expound?
Twitter releases new ad vehicles for the SMB market: http://blog.twitter.com/2012/02/coming-soon-twitter-advertising-for.html
Facebook releases new ad options: http://www.scribd.com/fullscreen/82289675And for more reading: http://www.fastcompany.com/1818952/facebooks-new-ad-units-reveal-a-future-that-is-social-by-default
Facebook even has put ads in their Photo Viewer.I hate this.
Facebook’s IPO is coming: http://online.wsj.com/article/SB10001424052970204879004577110780078310366.htmlIt’s particularly hard to talk about what Facebook is going to do this year and where they’re going to go, because their IPO has the potential to be a huge disruption. It’s safe to say that they will try to make more money from ads. Besides that, who knows?
Some of the latest Google integration? Google+ plus Places:http://blumenthals.com/blog/2012/02/13/google-testing-plus-integration-with-places-via-authorship/
Recently, LinkedIn announced changes to its algorithm, valuing profiles that have frequent changes over profiles that are static. Since LinkedIn is a search engine for job seekers, recruiters, and vendors, it may be in your best interest to modify your profile frequently. http://blog.linkedin.com/2012/02/14/profile-completeness/Even General Sherman will do it.
LinkedIn is positioning itself to be the de facto job search/recruitment platform in the world. In the long run, they want almost of all job search transactions to go through their platform because they make it so easy, and they’ll take a little off the top. Apply with LinkedIn:http://blog.linkedin.com/2011/07/24/apply-with-linkedin/
Pinterest!
Pinterest: Fifteen minutes of visual conniption fit on a single webpage.
Imagery in web design will become more and more important. Pinterest,Facebook, Gooogle+, and Twitter are already placing a premium on visual content. Expect this trend to continue.
Which would you Pin?The future of Social Media will be tied up on content creation, both by the seller and the (potential) buyers. The better, more exciting content will be the content that is shared more often, and will therefore have more influence.
Make a meta image for each of your webpages. Do not leave the selection of a picture for your web property to chance.
I took this picture. This is an example of user generated content. Expect to see more of this, some of it related to your brand.
2012 will be a year of curation. Not everyone wants to be a content creator, but most people like to collect things that they find important. Think of it this way, only a few people are authors, but most people own – and stock – bookshelves.
If social influences search, and modifying search results directly is hard (and time consuming), people are going to try and game social instead, using platforms like Klout, Empire Avenue, Kred, etc. You’ll see much more of this in 2012.
The fight for the future of Social Media will be fought between Google and Apple, and the boxing ring will be mobile.
Google integrates with Google integrates with Google. Makes things nice and easy.
Mountain Lion, the newest version of Apple’s Operating System for desktops and laptops, features deep Twitter integration, much like the integration seen currently on all iOS devices: http://www.huffingtonpost.com/2012/02/16/mountain-lion-twitter-apple_n_1283234.htmlAs the maker of best-selling smartphone and tablet in the US, Apple has the ability to change the social habits of iPhone and iPad users, pushing them to favor Twitter over Facebook (Or any other social platform.) Twitter’s demographic pigeonholes nicely with Apple’s: the more affluent, heavy tech user. If Apple and Twitter can consolidate their base among this demographic, it will make it more difficult on Google (Android) and Facebook to provide seamless integration between the mobile and social experience.
Facebook doesn’t have strong integration with any mobile phone OS; essentially, Mr. Mark Zuckerberg has been left out in the cold.
Learn about Search Plush Your World. Now, before your competitors do.http://www.google.com/insidesearch/plus.html
Google’s new privacy policy will allow Google to collect data from all of their tools and platforms, and integrate that data into one data set. This data will allow Google to demographically target ads in a way that has never been seen before. To learn more about Google’s new Privacy Policy (Which replaces the current Privacy Policy on March 1st), check out the preview version here: http://www.google.com/intl/en/policies/privacy/preview/http://www.engadget.com/2012/02/03/google-eu-privacy-pause/
I use Chrome on my desktop, Google collects the data.
I use Chrome on my smartphone (Android), Google collects that data.
I use Chrome on my tablet, Google collects that data.
What does all this data mean for Google? The same thing it has always meant for Google: profit. I may have different browsing patterns on my tablet than I do on my desktop; Google will note this. I probably will use my smartphone in the same geographical pattern day after day; Google will note that. The endgame here is that Google will be able to target me with relevant, geographically-targeted ads wherever I go. If my patterns change abruptly, Google will be able to use the data they’ve collected about me in the past to predict what my future patterns are likely to be.In other words, Google is about to spin even more gold from how we use the Internet.
The smart money’s on Google. They have a large war chest, they have a long history of collecting data and using that data to deliver relevant advertising, and they’re integrating with themselves, rather than integrating with another company, with this integration structured on an agreement that could be nullified or modified pretty easily. I’m not saying that you spend all of your time on Google+, or only advertise on the Google platform; what I am saying is that this is the year the advertiser ignores Google at his or her peril.