2012 ProZ Conference Barcelona: The Art of Pitching

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The Art of Pitching Presentation. We start with getting to know your business better through the Business Model Canvas by Alex Osterwalder, and then we will explain the basics of a good elevator pitch, made to stick. If there is time available, we can make a contest to choose the best elevator pitch and/or business model.

Business Travel Entertainment & Humor

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1
The Art of Pitching
ProZ Conference, Barcelona
June 9th, 2012

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 2
Where do you want to be?

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 3
Get to know your business first

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 4

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Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 13

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 14
And now the pitch ...

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 15
Elevator pitch
Customer
Problem
Solution
Competition
Unique Selling Point
Magic inside
Business model
Call to action

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 16
9 C’s
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Consistent
Customized
Conversational

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 17
Made to stick
Simple
Unexpected
Concrete
Credible
Emotional
Stories
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 18
Learning by doing
2 options
Everyone thinks about its own business
Groups to address new opportunities
Contest for best business model/elevator pitch

Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 19
Thanks!
// Diego Bartolomé, PhD
<address> C/ Les Planes 39 – 08201 Sabadell – Spain
<phone> +34 93 711 29 96
<cell> +34 670 331 225
<email> dbc@tauyou.com
<www> tauyou.com

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2012 ProZ Conference Barcelona: The Art of Pitching

1. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1 The Art of Pitching ProZ Conference, Barcelona June 9th, 2012

2. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 2 Where do you want to be?

3. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 3 Get to know your business first

4. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 4

5. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 5

6. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 6

7. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 7

8. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 8

9. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 9

10. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 10

11. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 11

12. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 12

13. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 13

14. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 14 And now the pitch ...

15. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 15 Elevator pitch Customer Problem Solution Competition Unique Selling Point Magic inside Business model Call to action

16. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 16 9 C’s Concise Clear Compelling Credible Conceptual Concrete Consistent Customized Conversational

17. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 17 Made to stick Simple Unexpected Concrete Credible Emotional Stories http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

18. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 18 Learning by doing 2 options Everyone thinks about its own business Groups to address new opportunities Contest for best business model/elevator pitch

19. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 19 Thanks! // Diego Bartolomé, PhD <address> C/ Les Planes 39 – 08201 Sabadell – Spain <phone> +34 93 711 29 96 <cell> +34 670 331 225 <email> dbc@tauyou.com <www> tauyou.com

2012 ProZ Conference Barcelona: The Art of Pitching

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