The "Get Social or Die Trying" presentation in english as it was held at Social Connections IV in Amsterdam 29. Nov. 2012. Great event, great people, great knowledge.

1. Get Social or Die Trying
WebGate Consulting AG

2. Humans ARE social beeings
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3. Why now????
Facebook not the first social network…
•Right time and place
•Easy to understand and operate
•Satisfies human needs
Costs per additional User < 1 $
Value per additional User for all other > $$$$
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4. Why now????
Storage never was cheaper!
Networks never where faster!
Online time never was higher!
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5. Why now????
Devices start in < 3 Sek
Allow interaction everywhere
Always available
At your fingertips
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6. Why now????
The truth…
IT IS ONLY
…possible
because of
Technology!!
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7. 2 Faces of Social Business
Employees
Enable your Employees to work better
and more effective
Customers
Delight you customers and involve them
into your innovation processes
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8. 1. Enable your Employees
Employees
Enable your Employees to work better
and more effective
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9. Knowhow in your environment
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10. Traditional Document Management
Are „Knowlege Coffins“
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11. Rewards?
Rewards for: Rewards for:
Work more and longer Better Ideas
Follow the rules Creativity
Number of produced pieces More Initiative
More Passion
= better performance
= lower performance
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12. Enable your employees?
Why does a brain come along
while I only want to have a
pair of hands?
Henry Ford
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13. Enable your employees?
Hard working
Obediant
Quality aware
Intelligent
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14. Enable your employees?
Hard working Exchangeable!!
Obediant
Quality aware
Intelligent
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15. Rembember this? .. About Rewards?
Rewards for: Rewards for:
Work more and longer Better Ideas
Follow the rules Creativity
Number of produced pieces More Initiative
More Passion
= better performance
= lower performance
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16. Creativity, Initiative, Passion.. How to?
1. Meaning and Sense
2. Respect and
Appreciation
3. Autonomy
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17. 2. Delight your customer
Customer
Delight your customer and involve them
into your innovation process
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18. Delight your customer?
Preaching companies,
customer listening?
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19. Customers have POWER!
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20. Fact, customer do have a lot of POWER!
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21. There are risks
The cheese and the nose incident……..
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22. .. and there are chances
The GoldCorp Challange
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23. GoldCorp Challenge Results
Performance:
Production from 53’000 Gold Ounce to 504’000 Gold Ounce
= a performance of 851%
Lower production costs:
Per Ounce from 360 US$ to 59 US$
Speed:
Rob McEven, CEO says, savings of 2 – 3 years effort per main
claim
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24. GoldCorp Challenge Results
ROI
$575,000 crowdsourcing investment vs. $6 Billions in Gold.
Survival of the company:
Price per Ounce of Gold droped from 400 US$ in 1996 to
300US$ in 2001
Production costs of 360 US$ means... => you know!
Performance of the shares:
Today GoldCorp is the second largest Gold producing
companie of the world
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25. …does it work for WebGate?
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26. …does it work for WebGate?
Results 2011
3 Projects from „almost“ unknown persons in 2011
2 via XING
1 via LinkedIn
500‘000 CHF higher turnover = ca. 7% or annual turnover
Example Twitter
News direct from the developers or executieves of IBM
= Customers impression. This Business Partner feels the Puls
= Customers feel secure
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27. Therefore…
You can‘t opt out social
business…..
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28. What has to be done?
Understand how knowhow/communication is
created, flows and WILL be created and used..
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29. Demo: IBM Connections Live!!
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30. Demo: IBM Connections Live!!
Nooo not again!
You can find many very good presentation how
to do it with IBM Connections today at Social
Connections IV!!
Check them out!
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31. The person to blame..
Roman Weber
Twitter: @RomanWebGate
Blog: http://www.webgate.biz/WGC/wgcblog.nsf
LinkedIn: http://ch.linkedin.com/in/romanweber
XING: http://www.xing.com/profile/Roman_Weber2
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