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#9 Kilgore vs. #11 Northwest Mississippi
                      December 1, 2012
Presented by—
   Thursday Banquet at the Brazos Expo for 300
    ◦ Kevin Sumlin featured speaker
   Friday Service Learning Project
   Bush Library Spouses Event
   Friday Night Walk Around, Officials
    Meeting, Officials Dinner
   Saturday, 12 noon Game
    ◦ 14 High School Drill Teams from around the state
      of Texas, 300 drill team members – Pregame
    ◦ Kilgore Band and Rangerettes
    ◦ Northwest Band and Rangerettes
   Official Attendance – 4,138 - largest
    attendance of any NJCAA Bowl
   Carried live on KZNE radio, Kilgore Radio,
    Northwest Mississippi Radio
   Carried live on the internet via iHigh – over
    1,900 unique viewers
   Over 150 media releases on newspaper,
    radio, television, cable, websites – estimated
    value of exposure $250,000 of paid
    advertising
   Kyle Field
   Increase Media Coverage
   Expand events surrounding Bowl
   Potential National Champion Hosts
   Increase high school student attendance with
    partner groups – drill teams, bands, athletics
   Continue to provide the exposure
    opportunities for all students in the Brazos
    Valley
   Estimated Economic Impact$1,344,850
(based on research)


   Hotel Information
     Hilton          120 rooms nights (Kilgore Only)

    Best Western     285 room nights (NW Mississippi Only)



   City Wide Sell Out
2012 Brazos Valley Bowl Report

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2012 Brazos Valley Bowl Report

  • 1. #9 Kilgore vs. #11 Northwest Mississippi December 1, 2012
  • 3. Thursday Banquet at the Brazos Expo for 300 ◦ Kevin Sumlin featured speaker  Friday Service Learning Project  Bush Library Spouses Event  Friday Night Walk Around, Officials Meeting, Officials Dinner  Saturday, 12 noon Game ◦ 14 High School Drill Teams from around the state of Texas, 300 drill team members – Pregame ◦ Kilgore Band and Rangerettes ◦ Northwest Band and Rangerettes
  • 4. Official Attendance – 4,138 - largest attendance of any NJCAA Bowl  Carried live on KZNE radio, Kilgore Radio, Northwest Mississippi Radio  Carried live on the internet via iHigh – over 1,900 unique viewers  Over 150 media releases on newspaper, radio, television, cable, websites – estimated value of exposure $250,000 of paid advertising
  • 5. Kyle Field  Increase Media Coverage  Expand events surrounding Bowl  Potential National Champion Hosts  Increase high school student attendance with partner groups – drill teams, bands, athletics  Continue to provide the exposure opportunities for all students in the Brazos Valley
  • 6. Estimated Economic Impact$1,344,850 (based on research)  Hotel Information  Hilton 120 rooms nights (Kilgore Only)  Best Western 285 room nights (NW Mississippi Only)  City Wide Sell Out