The ACBV is a non-profit organization that provides leadership and support for arts and culture in the Brazos Valley. It receives funding from multiple cities to administer granting programs, market regional arts, and provide other services to strengthen the local arts community. In FY2013, the ACBV expects income of $624,800 from sources including various city funds, fundraising events, and membership dues. It supports over 15 affiliate organizations through granting programs.

2. ACBV Mission
To make the arts accessible to all residents and
visitors of the Brazos Valley by providing
leadership in maintaining and strengthening an
arts and culture–friendly community.

3. FY 2012/13 ACBV BOARD MEMBERS
John Happ (President)*
JJ Ruffino (President-elect)
Tom Wilkinson (Immediate Past President)
Peter Canney (Treasurer)
Thom Lemmons (Secretary)
Denise Bermudez
Patty Chenault
Jess Fields*
Warren Finch
David Gardner
Sylvia Grider
Hans Hammond*
Josh Isenhour
Sandi Trapani
*indicates City of College Station appointed member

4. CORE ACTIVITIES FOR FY 13
-Market regional arts programs to local, statewide
and national audiences
-Administer and manage granting programs
-Administer artistic programs
-Fundraising & grant writing
-Increase revenue generating classes and programs
-Rebranding and logo development

5. City of College Station Funding FY 13
-$270,000 Affiliate Subgranting (HOT)
-$100,000 Marketing, Programs & Operations
(General Fund)
-$30,000 Arts Marketing (HOT)

6. ACBV Accountability Measures
Three City-
Monthly
appointed Quarterly
Distribution of
Board Reporting
Board Packets
Members
Affiliate Independent Records Open
Reporting Annual Audit to Inspection

7. FUNDRAISING SOURCES
-Business & General Membership (annual)
-Annual Anniversary Event (April)
-Celebrating the Arts (September)
-BenchMARKING the Arts (annual)
-Gallery & Intimate Gatherings (quarterly)
-Empty Bowls, Jr. (March)
-Grant writing (annual)
-Service Revenue Programs (annual)

8. Breakdown of Income, FY2011
Fundraising & Earned
0% Income
City of College Station
Operations
31% City of Bryan
36%
Brazos County
City of College Station
pass through
City of Navasota
2% Operations & pass
8% 23%
through
Based on $620,940 budget

9. Breakdown of Income, FY2012
0%
Fundraising & Earned
Income
City of College
35% Station Operations
38%
City of Bryan
Brazos County
1% 8% City of College
Station pass through
18%
Based on $550,000 budget

10. Breakdown of Income, FY2013 Fundraising & Earned
Projected Income
3%
City of College Station
Operations
City of Bryan
30%
41% Brazos County
City of College Station
pass through
19%
City of Navasota
6%
Operations & pass
1%
through
Based on $624,800 budget

11. ACBV GRANTING PROGRAMS
-Annual Marketing & Program Grant (College Station HOT)
-Rural Sub-Grant Program (TCA and Private Donors)
-Navasota Marketing & Program Grant (City of Navasota HOT)
-College Arts Scholarship Program (Private Donors)
-Donor Advised Grants (Private Donors)

12. Grant Demand vs. Allocated Funding
400000
350000
300000
250000
200000 Grant Demand
Grant Allocations
150000
100000
50000
0
FY2011 FY2012 FY2013

13. AMP Grant Recipients FY 2012/13
-Brazos Dance Collective
-Brazos Valley African American Museum
-Brazos Valley Museum of Natural History
-Brazos Valley Chorale
-Brazos Valley Symphony Orchestra
-Friends of the Symphony Orchestra
-Brazos Valley Veterans Memorial
-George Bush Library & Museum
-Brazos Valley TROUPE
-Brazos Valley Worldfest
-Brazos Valley Writers
-Children’s Museum of the Brazos Valley
-Forsyth Center Galleries
-Friends of Chamber Music
-StageCenter Theatre
-The Theatre Company
-KAMU FM
-MIC Check

14. Q1 Grant Funded Program Highlights
MIC CHECK Texas Grand Slam ($3,000)
First year program & marketing grant recipient
450 in attendance
400 meals purchased locally
67 room nights generated
Brazos Valley Writers Screen Writing Workshop ($250)
First year program & marketing grant recipient
28 in attendance
20 meals purchased locally
3 room nights generated
BVMNH Boonville Days & Buffalo Stampede ($7,500)
7,706 in attendance
3,040 meals purchased locally
151 room nights generated
Brazos Valley Worldfest ($20,000)
10,450 in attendance
371 room nights generated

15. Q1 Grant Funded Program Impact
-Affiliates Receiving Funding in Q1: 11
-Hotel Impact: 755
-Local Restaurant Impact: 6,210 meals
-Event Attendance: 28,383

16. Marketing Activities
Insite Magazine – print ads in Nov/Dec, Feb issues
Flair Magazine – print ads in Fall & Spring issues
Bryan High Choir programs
MSC OPAS program
BV Worldfest program
DFW Star-Telegram
Texas Monthly Travelling Texan Trip Planner E-Blast
Texas Live Magazine
DFW Star-Telegram – print ad in Sunday Life section
Extensive Facebook advertising (local and outside of region)
KAMU-TV and KAMU-FM spots
Bryan Broadcasting radio spots
Concierge Arts Collective advertising
Brazos Valley Museum Pass brochure & marketing

17. Marketing Results
-6,000 visitors to acbv.org since October, over 70% of which
are unique visitors
-”Events Calendar” is most visited on acbv.org
-780+ visits from US outside of Texas, reaching 44 states
-Top visits from New York (160) & California (64)
1000+ visits from Texas outside of Bryan/College Station.
-Top visits from Houston metro area (330+), Austin (230+),
Dallas-Ft. Worth (215+)

18. Marketing Results Continued
-17% increase in Facebook followers
-35% increase in Twitter followers
-Open rate for the e-newsletter is 25.04%, click-
through rate is 12.88% (industry average is
9.22%)

19. Q3-Q4 Marketing Plans
-Media campaign with KBTX & Bryan Broadcasting
-Brazos Valley Theatre Collective pass creation &
marketing
-CVB Visitor’s Guide
-Coop Texas Highways ad with CVB (June)
-TAMU Parent’s Weekend target marketing
-Promotion of AMP Grant funded affiliates to
tourism markets
-SEC visitor target marketing for baseball &
football
-Texas Reds marketing
-New ACBV logo unveiling

20. Upcoming Events
ACBV Board Meetings-Arts Center, First Tuesdays
TASO Conference-College Station Hilton, April 4-7
Community Masterpieces-Arts Center, Through April 13
Arts Council Anniversary Event-Saturday, April 27
Procrastus Interruptus-SEAD Gallery, Bryan, Through April
Celebrating the Arts-Hilton, Tuesday, September 17

21. Where To Find Us
www.acbv.org
www.facebook.com/BVArts
www.twitter.com/BVArts
2275 Dartmouth
College Station, TX
979.696.2787