The document provides 10 ways to "super charge" a service department. It recommends taking control and running the service department like a sales department. It suggests being more convenient by opening more hours including Saturdays. It advises staffing up by having enough technicians and advisors. It stresses the importance of answering the phone promptly and providing competitive prices for common services like oil changes and tire rotations. It encourages consistent advertising and making customer retention a priority through loyalty programs and good customer service. It also recommends improving the facility and treating every customer well, as if they were family.

1. Randy Johnson

2. Randy Johnson

3. Wake Up.

4. Celebrate.

5. We have a lot to be thankful for Today!

6. Stand Up.

7. LOOK Around the Room!

8. This Room is Special.

9. Leaders. Survivors. Winners.

10. Everybody here… has weathered the storm and made it through.

11. Everybody here... is still in business and committed to success.

12. Everybody here…

13. Ready for the Future.

14. Shake Hands. Congratulate. Celebrate Your Success.

15. Randy Johnson

16. I believe… it is time to stop looking backwards…

17. start looking forward.

18. I believe… we have turned the corner and…

19. the future is bright. I believe…

20. I also believe… to go where we want to go…

21. to move ahead and stay ahead…

22. to truly reach the next level…

23. We have to do some things different.

24. We have to CHANGE.

25. We have to CHANGE. Think Compete Advertise Manage

26. We have to FOCUS.

27. We have to GET SERIOUS.

28. The Competition is FIERCE.

29. If we are going to WIN…

30. If we are going to GET OUR CUSTOMERS BACK & KEEP THEM…

31. If we are going to MAXIMIZE EVERY OPPORTUNITY…

32. If we are going to STEP THINGS UP A NOTCH…

33. We have to ACCELERATE.

34. We have to put the pedal to the metal…

35. and leave the others in the dust.

36. I believe, We have what it takes, but…

37. It’s going to take more than 4 cylinders.

38. It’s going to take more than 6 or 8 cylinders.

39. To reach our goals, we are going to have to…

40. Super Charge your service department

41. 10 Ways to Super Charge your service department

42. 1 Take Control: Run It Like You Own It

44. I can’t get…to answer

45. they won’t listen to me

48. it’s your team

49. each month big game

51. money is on drive

52. teach them how to sell

54. hold accountable

55. sales meetings daily

56. praise; get involved

59. Run it like you own it!

60. 2 Be More Convenient.

62. open more; Saturday

64. Being Convenient is not just about being open…

66. return if not right 1st

67. come back if no parts

69. 3 Step Up & Staff Up.

71. adv’s greet & cashier

72. cashiers out / hoola

75. more techs

76. sell up; have coverage

78. 10 salespeople

79. same rule applies

80. advisors handle 15-20

82. 4 Answer the Phone.

84. giving you opportunity

86. 22% didn’t answer 5 rings. We Hung Up.

87. 27% put us on hold 2 min. We Hung Up.

88. We didn’t talk to about 50%

89. 94% didn’t ask our name.

90. 85% price, no reasons.

91. 73% didn’t ask for appt

94. 5 Quicker isn’t always Better.

96. not a race

97. timely & convenient

99. believe you are better

101. 6 Be More Competitive.

103. keep cars longer

104. Jiffy Lube survey

106. 2400 Walmart Auto Centers

108. 900 Meineke, 1800 Midas

111. tire rotations

112. tire replacements

115. know need it; just OC

116. know what it’s worth

118. competition is free

119. it’s just a tire rotation

121. 1/7 needs; 4/5 buy

122. mark-up; pigs / hogs

123. 20% diff low price guar

125. some competition free

126. low price – not $100

128. How much do you make when they go somewhere else?

129. 7 Advertise More, Not Less.

130. The competition is everywhere.

132. yellow pages

133. direct mail

134. email marketing

135. automated phone calls

137. Certified Factory Trained Technicians Dealer Quality without Dealer Prices Lifetime Warranty on Parts & Labor We Honor All Extended Warranties Free Towing Open Late, Saturdays & Sundays Your Dealership Alternative 90 Days Same-As-Cash

139. sales can do weekend

140. be persistent, months

144. well known services

145. competitive, under $99

146. keep simple, no pkgs

148. 4 email, 3 phone #s

149. 1 mailbox, check it

150. competition is there

152. who they are

153. where they live

154. what they drive, need

156. orphan owners

157. cust keep car longer

158. they need to meet you

160. 8 Make Customer Retention a Priority

162. give buyers a reason

163. 1000 mile break-in

164. pit stop, 5 min, in car

166. stay in touch – updates

167. fix it right 1st time

168. have right parts stock

170. ask every customer

171. can’t remember, need

172. parts – on sale, 1 price

174. every biz has one

175. simple & effective

176. constantly remind

178. have to know serious

179. measure & report

181. 9 Make your facility inviting and comfortable.

183. drive & shop are clean

184. work stations organized

185. remove negative signs

187. painting, cleaning

188. furniture & desks

189. modernize restrooms

191. 10 Treat every customer like they were your Mom.

193. don’t under sell

194. sell what they need

195. be aggressive

197. your job is to present

199. 10 Ways to Super Charge your service department

200. 1. Take Control 2. Be More Convenient 3. Step Up, Staff Up 4. Answer the Phone 5. Quicker Isn’t Always Better 6. Be More Competitive 7. Advertise More, Not Less 8. Make Customer Retention Priority 9. Make Facility Inviting & Comfortable 10. Treat Like Your Mom

201. You Can Do This!

202. If you aren’t pumping, you are coasting… you will eventually stop.

203. Randy Johnson

204. 8 Waysto increase traffic in your service department!