The document provides 10 best practices for car dealerships to improve their business based on a speech given to dealership employees. The key recommendations are to (1) take control of the dealership and run it like you own it, (2) be more convenient for customers by having better hours and staffing, and (3) make customer retention and satisfaction a top priority through good service, communication, and rewards. Implementing these practices can help increase sales, profits, and loyalty.

2. Good Morning!

3. Stand Up.Wake Up.Celebrate the Day!

4. We have a lot to be thankful for Today!

5. Look around the room.

6. Everybody here… has weathered the storm and survived.

7. Everybody here... is still in business and committed to success.

8. Everybody here… has been chosen to carry GM & their dealership into the future.

9. Everybody here… is making the investment of time to take their biz to the next level.

10. Shake Hands.Celebrate.Congratulate.Welcome them to your Club.

11. I believe…Everything happens for a good reason.

12. wake up call

13. good medicine

14. we are smarter now

15. better biz men & women

16. better financial position

17. to stay ahead…We have to do something different.

18. The market has changed.

19. The game has changed.

20. We have to change.

22. I love the car business.

23. - enthusiasm, creativity- opportunities to sell- sports-like competition- I love the game

24. I grew up in it.

25. independent shop WV

26. I knew in 2nd grade

27. 2 + 2 =

28. I love it even when it’s bad

29. last few years were badI believe…we have turned the corner.

30. I believe…we are headed the right direction.

31. I believe…the future is bright.

32. I believe…that we have to change…

33. We have to change… manage

34. compete

35. advertise

36. think

37. 10 Best Practices

38. increase business

39. increase profits

40. increase CSI scores

41. increase pay check1. Take Control: Run It Like You Own It

42. I can’t get…to sell

43. I can’t get…to answer

44. they won’t listen to me

45. one of these days…Who is running your store?

46. you are the coach

47. it’s your team

48. each month big game

49. your future; win vs loss get out of office, drive

50. money is on drive

51. teach them how to sell

52. how you want things set clear expectations

53. hold accountable

54. sales meetings daily

55. praise; get involved

56. motivate & cheer lead everything you do has to circle customer

57. customer retention & CSI keys to success

58. they are the future let them know your job is on the line

59. before you lose your job…they lose theirsRun your fixed department like a sales department.Run it like you own it!

61. 2. Be More Convenient

62. think like a customer

63. open more; Saturday

64. open early, late, easy

65. not just hours openWould you… wait 2 hrs for oil chg?

66. return if not right 1st

67. come back if no parts

68. understaffed, too busyWould you do business with you?

69. 3. Step Up & Staff Up

70. Have enough… techs to get job in…

71. adv’s greet & cashier

72. cashiers out / hoola

73. people hate linesToo much business… can be bad for business!

74. always have more adv

75. more techs

76. sell up; have coverage

77. somebody is always “not there” to sell 100 cars

78. 10 salespeople

79. same rule applies

80. advisors handle 15-20

81. techs work on 5-6 carsFix 90% of problems with 2 more techs & 1 more advisor…We have to say “Yes We Can”

82. 4. Answer the Phone

83. 85% call first

84. giving you opportunity

85. asleep at the wheelWe called 150 stores… 22% didn’t answer

86. 27% put us on hold 2m

87. 94% didn’t ask our name

88. 85% price, no FBA

89. 73% didn’t invite, ask appt ? avg $ per RO

90. every ring = $

91. BDC is only part

92. trained advisor is best person to answerInstantly increase traffic if you just answer the phone and invite customers in.

93. 5. Quicker Isn’t Always Better

94. Quick Service Bays… not a pit stop

95. not a race

96. timely & convenient

97. also has to be good want to know condition

98. believe you are better