Social	
  Networking	
  and	
  	
  
Digital	
  Communica5ons	
  

                    Christopher	
  Wells	
  
 Director	
  of	
  IT	
  Policies	
  and	
  Communica5ons	
  
     Informa5on	
  Management	
  Division	
  
       GwinneA	
  County	
  Public	
  Schools	
  
   christopher_wells@gwinneA.k12.ga.us	
  
Teaching
      &

   Digital
Communication

          Christopher	
  Wells	
  
Posting
Stupid Stuff
 Gets You
Unemployed!
      Christopher	
  Wells	
  
Who IS this guy?



          •  GCPS	
  in	
  2001	
  
          •  AUPs	
  
          •  Wikipedia	
  
          •  CIPA	
  and	
  
             FERPA	
  
And the POINT is…?
            Ethics
And the POINT is…?
           Digital
           Communications
Teaching
 • Dynamic	
  
 • Intense	
  
 • Public	
  
 • Expecta5ons	
  
Teachers are
NOT the public!
        •  Code	
  of	
  ethics	
  
        •  Student	
  protec5on	
  
        •  Teacher	
  
           protec5on	
  
        •  Mandatory	
  
           repor5ng	
  
Ethics
•  Social	
  norms	
  
•  Explicit	
  vs.	
  
   Tacit	
  
•  YOU	
  are	
  the	
  
   group	
  
Example:
       Code of Ethics
•  Professional	
  Standards	
  Commission,	
  
   Standard	
  10:	
  Professional	
  Conduct	
  
•  An	
  educator	
  shall	
  demonstrate	
  
   conduct	
  that	
  follows	
  generally	
  
   recognized	
  professional	
  standards	
  
   and	
  preserves	
  the	
  dignity	
  and	
  
   integrity	
  of	
  the	
  teaching	
  profession.	
  
Ashley Payne, Barrow
County (2009)
Facebook Status
•  Lindsay	
  (worker)	
  and	
  Brian	
  (boss)	
  
    –  Lindsay:	
  OMG	
  I	
  HATE	
  MY	
  JOB!!	
  My	
  boss	
  is	
  …	
  always	
  
       making	
  me	
  do	
  stuff	
  just	
  to	
  p**s	
  me	
  off!!	
  	
  

    –  Brian:	
  Hi	
  Lindsay,	
  I	
  guess	
  you	
  forgot	
  about	
  adding	
  me	
  on	
  
       here?	
  Firstly,	
  don't	
  flaAer	
  yourself….	
  and	
  lastly,	
  you	
  also	
  
       seem	
  to	
  have	
  forgoAen	
  that	
  you	
  have	
  two	
  weeks	
  leb	
  on	
  
       your	
  six-­‐month	
  trial	
  period.	
  Don't	
  bother	
  coming	
  in	
  
       tomorrow.	
  I'll	
  pop	
  your	
  P45	
  in	
  the	
  post	
  and	
  you	
  can	
  come	
  
       in	
  whenever	
  you	
  like	
  to	
  pick	
  up	
  any	
  stuff	
  you've	
  leb	
  here.	
  
       And	
  yes,	
  I'm	
  serious.	
  
How Important IS
  Your Privacy,
    Anyway?
•  Facebook	
  default	
  sefngs	
  over	
  5me	
  
•  Source:	
  hAp://maAmckeon.com/facebook-­‐privacy/	
  
•  MaA	
  McKeon	
  -­‐	
  developer	
  with	
  the	
  Visual	
  Communica5on	
  Lab	
  
   at	
  IBM	
  Research's	
  Center	
  for	
  Social	
  Sobware	
  
March	
  1,	
  2011	
  
Proposed	
  2011	
  
The	
  danger	
  in	
  
communica5on	
  is	
  
the	
  illusion	
  that	
  it	
  
        has	
  been	
  
  accomplished.	
  
      George	
  Bernard	
  Shaw	
  
The “Drunken
Pirate,” aka
Stacy Snyder
(2007)
Corollary
• It	
  may	
  be	
  accomplished	
  
without	
  your	
  knowledge.	
  

• “FOAFs”	
  and	
  “Likejacking”	
  
Yeah, so what?
•  Stand	
  Up!	
  
   – Student	
  
   – Staff	
  
   – Work	
  
   – Spouse	
  
Focus	
  on	
  Communica5ons	
  
•  Successes	
  
•  Challenges	
  
•  Terrors	
  
Before	
  you	
  start	
  typing…	
  
•    Audience	
  
•    Sender	
  
•    Communica5on	
  Stream	
  
•    Meaning	
  
•    Feedback	
  
•    Timing	
  
Successes	
  of	
  Email	
  and	
  Social	
  
                Networking	
  
•    No	
  postage	
  
•    Karmic	
  responsibility	
  rests	
  with	
  the	
  reader	
  
•    Broad	
  distribu5on	
  is	
  simple	
  
•    Fast,	
  effec5ve,	
  and	
  thorough	
  
Challenges	
  of	
  Email	
  and	
  Social	
  
               Networking	
  
•    No	
  postage	
  
•    Karmic	
  responsibility	
  rests	
  with	
  the	
  reader	
  
•    Broad	
  distribu5on	
  is	
  simple	
  
•    Fast,	
  effec5ve,	
  and	
  thorough	
  
Terrors	
  of	
  Email	
  
           •  Wrong	
  distribu5on	
  lists	
  
           •  “Flames”	
  
           •  Not	
  everyone	
  is	
  a	
  great	
  
              communicator	
  
           •  Elf	
  Bowling	
  
           •  CLMs	
  
Professional
   Tools
GOOD	
  Emails,	
  as	
  opposed	
  to	
  BAD	
  
                   Emails	
  
•    Audience	
  clearly	
  iden5fied	
  (To:,	
  CC:,	
  BCC:)	
  
•    Message	
  is	
  short	
  
•    Message	
  is	
  clear	
  
•    Ac5on	
  or	
  feedback	
  is	
  iden5fied	
  
Components	
  of	
  Ineffec5ve	
  Email	
  
•    Poorly	
  defined	
  subject	
  
•    Disorganized	
  content	
  	
  
•    Missing	
  cri5cal	
  informa5on	
  	
  
•    Unclear	
  ac5on	
  or	
  request	
  	
  
•    Content	
  is	
  too	
  wordy,	
  long	
  and	
  difficult	
  to	
  
     read	
  (which	
  includes	
  bad	
  grammar)	
  
Copyright
You
Posted
WHAT?
“Red Cup” Photos




World	
  Food	
  Program	
  
hAp://www.wfp.org/photos/
gallery/red-­‐cup-­‐photo-­‐gallery	
  
Potential Leaders?




 Not anymore.
NOT.                                                                       GOOD.




hAp://www.classes2careers.com/wp-­‐content/uploads/2010/04/red_party_cup.jpg	
  
Student Photos?




•  MORE	
  than	
  a	
  media	
  release!	
  
MANAGE YOUR
                               FACE!!!!




Pos5ng	
  /	
  Privacy	
  /	
  Professionalism	
  /	
  Friending	
  	
  
Smart habits   are

   easy,
Stupid decisions
are   searchable.
Show ‘n Tell!
•  GwinneA	
  County	
  Public	
  Schools	
  Resources	
  
   (gwinneA.k12.ga.us/gcps-­‐imdweb01.nsf)	
  


•  Na5onal	
  School	
  Boards	
  Associa5on:	
  
   Technology	
  &	
  Learning	
  Network	
  
   (www.nsba.org/tln)	
  

•  State	
  of	
  Georgia	
  Resources	
  
   (public.doe.k12.ga.us/sia_5tleiv.aspx?PageReq=SIABully)	
  
Some Solutions!
Show ‘n Tell!
•  Clicking	
  with	
  Cau5on	
  
   (hAp://www.nyc.gov/html/media/html/news/clickingwithcau5on.shtml)	
  

•  GCPS	
  “Parental	
  Control	
  Sobware”	
  Video	
  &	
  Guide	
  
   (www.gwinneA.k12.ga.us/gcps-­‐mainweb01.nsf/pages/Makeadifference)	
  

•  Resources	
  from	
  Illinois	
  
   (www.illinoisaAorneygeneral.gov/cyberbullying/for_parents.html)	
  

•  State	
  of	
  Idaho	
  Parents	
  Guide	
  to	
  Social	
  
   Networking	
  Websites:	
  (www.ag.idaho.gov/publica5ons/
   internetSafety/ParentsGuideToSocialNetworkingWebsites.pdf)	
  
Ques5ons?	
  




Christopher Wells
Director of IT Policies and Communications
Information Management Division
Gwinnett County Public Schools
christopher_wells@gwinnett.k12.ga.us

2011 staff workshop - elementary

  • 1.
    Social  Networking  and     Digital  Communica5ons   Christopher  Wells   Director  of  IT  Policies  and  Communica5ons   Informa5on  Management  Division   GwinneA  County  Public  Schools   christopher_wells@gwinneA.k12.ga.us  
  • 2.
    Teaching & Digital Communication Christopher  Wells  
  • 3.
    Posting Stupid Stuff GetsYou Unemployed! Christopher  Wells  
  • 4.
    Who IS thisguy? •  GCPS  in  2001   •  AUPs   •  Wikipedia   •  CIPA  and   FERPA  
  • 6.
    And the POINTis…? Ethics
  • 7.
    And the POINTis…? Digital Communications
  • 8.
    Teaching • Dynamic   • Intense   • Public   • Expecta5ons  
  • 9.
    Teachers are NOT thepublic! •  Code  of  ethics   •  Student  protec5on   •  Teacher   protec5on   •  Mandatory   repor5ng  
  • 10.
    Ethics •  Social  norms   •  Explicit  vs.   Tacit   •  YOU  are  the   group  
  • 11.
    Example: Code of Ethics •  Professional  Standards  Commission,   Standard  10:  Professional  Conduct   •  An  educator  shall  demonstrate   conduct  that  follows  generally   recognized  professional  standards   and  preserves  the  dignity  and   integrity  of  the  teaching  profession.  
  • 12.
  • 13.
    Facebook Status •  Lindsay  (worker)  and  Brian  (boss)   –  Lindsay:  OMG  I  HATE  MY  JOB!!  My  boss  is  …  always   making  me  do  stuff  just  to  p**s  me  off!!     –  Brian:  Hi  Lindsay,  I  guess  you  forgot  about  adding  me  on   here?  Firstly,  don't  flaAer  yourself….  and  lastly,  you  also   seem  to  have  forgoAen  that  you  have  two  weeks  leb  on   your  six-­‐month  trial  period.  Don't  bother  coming  in   tomorrow.  I'll  pop  your  P45  in  the  post  and  you  can  come   in  whenever  you  like  to  pick  up  any  stuff  you've  leb  here.   And  yes,  I'm  serious.  
  • 14.
    How Important IS Your Privacy, Anyway? •  Facebook  default  sefngs  over  5me   •  Source:  hAp://maAmckeon.com/facebook-­‐privacy/   •  MaA  McKeon  -­‐  developer  with  the  Visual  Communica5on  Lab   at  IBM  Research's  Center  for  Social  Sobware  
  • 21.
  • 22.
  • 23.
    The  danger  in   communica5on  is   the  illusion  that  it   has  been   accomplished.   George  Bernard  Shaw  
  • 24.
  • 25.
    Corollary • It  may  be  accomplished   without  your  knowledge.   • “FOAFs”  and  “Likejacking”  
  • 26.
    Yeah, so what? • Stand  Up!   – Student   – Staff   – Work   – Spouse  
  • 27.
    Focus  on  Communica5ons   •  Successes   •  Challenges   •  Terrors  
  • 28.
    Before  you  start  typing…   •  Audience   •  Sender   •  Communica5on  Stream   •  Meaning   •  Feedback   •  Timing  
  • 29.
    Successes  of  Email  and  Social   Networking   •  No  postage   •  Karmic  responsibility  rests  with  the  reader   •  Broad  distribu5on  is  simple   •  Fast,  effec5ve,  and  thorough  
  • 30.
    Challenges  of  Email  and  Social   Networking   •  No  postage   •  Karmic  responsibility  rests  with  the  reader   •  Broad  distribu5on  is  simple   •  Fast,  effec5ve,  and  thorough  
  • 31.
    Terrors  of  Email   •  Wrong  distribu5on  lists   •  “Flames”   •  Not  everyone  is  a  great   communicator   •  Elf  Bowling   •  CLMs  
  • 32.
  • 33.
    GOOD  Emails,  as  opposed  to  BAD   Emails   •  Audience  clearly  iden5fied  (To:,  CC:,  BCC:)   •  Message  is  short   •  Message  is  clear   •  Ac5on  or  feedback  is  iden5fied  
  • 34.
    Components  of  Ineffec5ve  Email   •  Poorly  defined  subject   •  Disorganized  content     •  Missing  cri5cal  informa5on     •  Unclear  ac5on  or  request     •  Content  is  too  wordy,  long  and  difficult  to   read  (which  includes  bad  grammar)  
  • 35.
  • 36.
  • 37.
    “Red Cup” Photos World  Food  Program   hAp://www.wfp.org/photos/ gallery/red-­‐cup-­‐photo-­‐gallery  
  • 38.
  • 39.
    NOT. GOOD. hAp://www.classes2careers.com/wp-­‐content/uploads/2010/04/red_party_cup.jpg  
  • 40.
    Student Photos? •  MORE  than  a  media  release!  
  • 41.
    MANAGE YOUR FACE!!!! Pos5ng  /  Privacy  /  Professionalism  /  Friending    
  • 42.
    Smart habits are easy, Stupid decisions are searchable.
  • 43.
    Show ‘n Tell! • GwinneA  County  Public  Schools  Resources   (gwinneA.k12.ga.us/gcps-­‐imdweb01.nsf)   •  Na5onal  School  Boards  Associa5on:   Technology  &  Learning  Network   (www.nsba.org/tln)   •  State  of  Georgia  Resources   (public.doe.k12.ga.us/sia_5tleiv.aspx?PageReq=SIABully)  
  • 44.
  • 45.
    Show ‘n Tell! • Clicking  with  Cau5on   (hAp://www.nyc.gov/html/media/html/news/clickingwithcau5on.shtml)   •  GCPS  “Parental  Control  Sobware”  Video  &  Guide   (www.gwinneA.k12.ga.us/gcps-­‐mainweb01.nsf/pages/Makeadifference)   •  Resources  from  Illinois   (www.illinoisaAorneygeneral.gov/cyberbullying/for_parents.html)   •  State  of  Idaho  Parents  Guide  to  Social   Networking  Websites:  (www.ag.idaho.gov/publica5ons/ internetSafety/ParentsGuideToSocialNetworkingWebsites.pdf)  
  • 46.
    Ques5ons?   Christopher Wells Directorof IT Policies and Communications Information Management Division Gwinnett County Public Schools christopher_wells@gwinnett.k12.ga.us