The document discusses essential questions and strategies for establishing an effective online presence, focusing on communication tools like blogs, social media, and email. It emphasizes the importance of planning, choosing the right tools, assigning responsibilities, and setting clear goals for community engagement and feedback. Additionally, it highlights the potential barriers to communication and the need for regular evaluation of goals and strategies.

1. Essen%al
Ques%ons
for
an
Online
Presence
Christopher
Wells
SchoolTechPolicies.com

2. Social
Media?
2

4. Discussion
When
is
the
best
%me
to
use
a(n)…
• Blog
• Tweet
• Email
• Instant
Message
• Podcast
• Social
media
tool
• Wiki

5. ©2012,
GwinneN
County
Public
Schools.
All
5
rights
Reserved.

6. Are
you
ready
for
feedback?
6

7. Feedback
• Technology-­‐enabled
• Face-­‐to-­‐face
7

8. Community
Rela%ons
• How
do
you
reach
your
community?
• What
do
they
need
from
you?
• How
do
you
know
if
you
are
successful?
©2012,
BrightScribe,
Inc.
All
rights
8
Reserved.

9. Ac%vity
• In
groups
of
2-­‐3
par%cipants,
briefly
discuss
a
situa%on
where
miscommunica%on
has
occurred
at
your
school
or
office
• Are
these
related
to
Feedback,
Receiver
/
Audience,
Message,
Medium,
or
Sender?
9

10. Overcoming
Barriers
• Appropriate
use
• Time
requirements
• Training
requirements
• Perceived
benefits
• Perceived
harm
• Loss
of
control
• Who
owns
the
data?
10

11. Pick
and
Choose
Your
Presence
Carefully!
11

12. Save
Yourself!
• One
person
is
not
enough
• No
plan
=
no
clarity
• Revisit
goals
regularly
©2012,
GwinneN
County
Public
Schools.
All
12
rights
Reserved.

13. Ac%on
Steps
• Make
a
plan
• Choose
the
right
tools
• Assign
the
right
people
• Discuss
Personal
vs.
Professional
13

14. Key
Ques%ons:
Making
a
Plan
• What
are
you
trying
to
accomplish?
• Who
are
you
trying
to
reach?
Why?
• What
are
you
trying
to
fix?
• What
goals
does
this
support?
• How
will
you
measure
success?
(or
failure,
for
that
maNer!)

15. Key
Ques%ons:
Choosing
the
Right
Tools
• What
kind
of
communica%ons
are
you
sending?
• What
kind
of
feedback
do
you
want?
• How
oien
are
you
sending
informa%on?
• How
many
people
will
be
monitoring?
• How
oien
will
the
tool
change?

16. Key
Ques%ons:
Assigning
the
Right
People
• How
will
you
choose
your
“owners”?
• How
oien
will
updates
be
required?
• What
training
will
be
needed?
• What
if
there
are
personnel
changes?
• Other
points:
– Access
hours
– Access
loca%ons
– Expecta%ons

17. Final
Thoughts
• How
will
this
be
publicized?
• How
will
you
monitor
par%cipa%on?
• What
plans
do
you
have
for
“spoofing”
and
“bombing”?
• Are
you
able
to
turn
it
off?
• What
is
the
opportunity
cost?

18. Ques%ons?
Christopher Wells
info@schooltechpolicies.com