Provided by SchoolTechPolicies.com: This presentation was provided for school staff members and school teams to discuss appropriate use and responsible use of district electronic resources.

1. Essen%al
Ques%ons
for
an
Online
Presence
Christopher
Wells
SchoolTechPolicies.com

2. Social
Media?
2

4. Discussion
When
is
the
best
%me
to
use
a(n)…
• Blog
• Tweet
• Email
• Instant
Message
• Podcast
• Social
media
tool
• Wiki

5. ©2012,
GwinneN
County
Public
Schools.
All
5
rights
Reserved.

6. Are
you
ready
for
feedback?
6

7. Feedback
• Technology-­‐enabled
• Face-­‐to-­‐face
7

8. Community
Rela%ons
• How
do
you
reach
your
community?
• What
do
they
need
from
you?
• How
do
you
know
if
you
are
successful?
©2012,
BrightScribe,
Inc.
All
rights
8
Reserved.

9. Ac%vity
• In
groups
of
2-­‐3
par%cipants,
briefly
discuss
a
situa%on
where
miscommunica%on
has
occurred
at
your
school
or
office
• Are
these
related
to
Feedback,
Receiver
/
Audience,
Message,
Medium,
or
Sender?
9

10. Overcoming
Barriers
• Appropriate
use
• Time
requirements
• Training
requirements
• Perceived
benefits
• Perceived
harm
• Loss
of
control
• Who
owns
the
data?
10

11. Pick
and
Choose
Your
Presence
Carefully!
11

12. Save
Yourself!
• One
person
is
not
enough
• No
plan
=
no
clarity
• Revisit
goals
regularly
©2012,
GwinneN
County
Public
Schools.
All
12
rights
Reserved.

13. Ac%on
Steps
• Make
a
plan
• Choose
the
right
tools
• Assign
the
right
people
• Discuss
Personal
vs.
Professional
13

14. Key
Ques%ons:
Making
a
Plan
• What
are
you
trying
to
accomplish?
• Who
are
you
trying
to
reach?
Why?
• What
are
you
trying
to
fix?
• What
goals
does
this
support?
• How
will
you
measure
success?
(or
failure,
for
that
maNer!)

15. Key
Ques%ons:
Choosing
the
Right
Tools
• What
kind
of
communica%ons
are
you
sending?
• What
kind
of
feedback
do
you
want?
• How
oien
are
you
sending
informa%on?
• How
many
people
will
be
monitoring?
• How
oien
will
the
tool
change?

16. Key
Ques%ons:
Assigning
the
Right
People
• How
will
you
choose
your
“owners”?
• How
oien
will
updates
be
required?
• What
training
will
be
needed?
• What
if
there
are
personnel
changes?
• Other
points:
– Access
hours
– Access
loca%ons
– Expecta%ons

17. Final
Thoughts
• How
will
this
be
publicized?
• How
will
you
monitor
par%cipa%on?
• What
plans
do
you
have
for
“spoofing”
and
“bombing”?
• Are
you
able
to
turn
it
off?
• What
is
the
opportunity
cost?

18. Ques%ons?
Christopher Wells
info@schooltechpolicies.com