The document discusses the role and objectives of the European Institute for Gender Equality (EIGE). EIGE aims to become the European competence center on gender equality issues by contributing to gender mainstreaming policies and raising awareness of gender equality. It outlines EIGE's goals of reaching different audiences like stakeholders, legislators and society through various means like indicators, good practices and acting as a resource center. The document also discusses challenges like addressing gender stereotypes in media and communication strategies to build bridges between different groups.