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EIGE and SOCIETY Building a Conversation JCM Budapest, 2011 03 08
EIGE – THE VISION ,[object Object],[object Object],[object Object],[object Object],[object Object]
EIGE – OVERALL OBJECTIVES ,[object Object],Beijing Indicators EU Gender Equality Index Gender Mainstreaming Good Practices Resource center
EIGE – REACHING THE PUBLICS STAKEHOLDERS LEGISLATORS SOCIETY THE MEDIA EU NATIONAL EU NATIONAL EU NATIONAL
DIFEERENT CULTURES DIFFERENT STEREOTYPES
“ Europe According to France ” - http://bumbumbum.me/tag/mapping-stereotypes/
WHICH COMMUNICATION STRATEGY WE CHOOSE? ,[object Object],[object Object],[object Object]
Structure of our meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GENDER STEREOTYPES IN MEDIA
STEREOTYPE, AS WE KNOW IT It‘s bad luck to have women on board…
STEREOTYPE: BUSTED Jessica Watson  set out to become the youngest person to sail solo non-stop and unassisted around the World, 2010. ,[object Object],[object Object]
So what about the luck,  captain Jack Sparrow?
GENESIS ,[object Object],[object Object],[object Object],[object Object]
GENDER ROLE ,[object Object],[object Object],Old Archetype Modern Stereotype MAIDEN MAID QUEEN  SEX-BOMB MOTHER BREAST-FEEDER CRONE HARPY
WHY DO STEREOTYPES ARISE? ,[object Object],[object Object],[object Object],[object Object],[object Object]
GENDER STEREOTYPES IN MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
GENDER STEREOTYPES IN MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* A Luxembourg study about fair portrayal of men and women in the media in 2005
GENDER STEREOTYPES IN MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Global Media Monitoring Project 2010
DISCUSSION The role of EIGE in communication with society through media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! T Tomas Staniulis, Communication consultant  VRP | Hill & Knowlton [email_address]

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