The December 2010 Frotcom newsletter highlights the introduction of Frotcom Lusitana as the new exclusive distributor in Portugal and the launch of new features in the Frotcom system aimed at improving cost management and fleet tracking. It emphasizes Frotcom's role in helping companies control costs amidst economic challenges and showcases successful case studies like the Marampa iron ore project in Sierra Leone. The newsletter also notes improvements in web traffic and participation in events to bolster brand awareness.