Mobile Monday #36 | China's FourSquare & Groupon on Mobile | Aug 30, 2010 @ OrangeLabs
AHN SEUNGHAE, Tuangou Evangelist
China's group buying market and Group buying aggregator on smartphone
- Introduction of China’s Tuangou Market
- Explosive Growth of Tuangou sites
- Why so many Tuangou sites in China?
- Tuangou on Smartphone, letyo.com
Brief Version of China's Group buying(Groupon Clone) market Analysis.
There are more than 600 Groupon Clones in China, and so on...
Author's Chinese market analysis and watch series:
http://column.iresearch.cn/u/anchenghai/
Strategic Buying Group
Be part of UK's largest private buying consortium. Be treated like a BIG customer. Enjoy the buying power of a £1 Billion Association. WIdest Range of Purchase Categories.
Travel industry is particularly affected by changes in consumer’s decisional process. This presentation proposes a diagnostic and recommendations for travel and tourism industry managers.
Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle?Sebastien Provencher
The group buying phenomenon (also called social buying) has taken the local advertising industry by storm. First launched by Groupon in November 2008, the world has seen the arrival of hundreds of players in the last 12 months. Venture capital money has been flowing freely in the space. Not to be outdone, Montreal is currently host to three
group buy companies with five more launching in the next few weeks. Is the phenomenon a fad or is this a revolutionary new way to do local advertising?
I get a real kick out of seeing people achieve. This presentation is all about vanquishing the best of procrastination. This deck contains ideas that may help you actualize your goals.
Brief Version of China's Group buying(Groupon Clone) market Analysis.
There are more than 600 Groupon Clones in China, and so on...
Author's Chinese market analysis and watch series:
http://column.iresearch.cn/u/anchenghai/
Strategic Buying Group
Be part of UK's largest private buying consortium. Be treated like a BIG customer. Enjoy the buying power of a £1 Billion Association. WIdest Range of Purchase Categories.
Travel industry is particularly affected by changes in consumer’s decisional process. This presentation proposes a diagnostic and recommendations for travel and tourism industry managers.
Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle?Sebastien Provencher
The group buying phenomenon (also called social buying) has taken the local advertising industry by storm. First launched by Groupon in November 2008, the world has seen the arrival of hundreds of players in the last 12 months. Venture capital money has been flowing freely in the space. Not to be outdone, Montreal is currently host to three
group buy companies with five more launching in the next few weeks. Is the phenomenon a fad or is this a revolutionary new way to do local advertising?
I get a real kick out of seeing people achieve. This presentation is all about vanquishing the best of procrastination. This deck contains ideas that may help you actualize your goals.
* With the support from China Electronic Commerce Association, China Center for Information Industry Development, subsidiary of Ministry of Industry and Information Technology of the People’s Republic of China, “China‘s economy and informatization” Magazine and LetYo (来优) Group Buying Search (Referred as “LetYo" in later part) jointly completed the writing of this report with professional reviews by related industry experts.
Web Wednesday #19 | 19th Oct 2011
Evolution of China’s Group Buying Market
Analysis of China’s Group Buying market
Future of Group Buying in China
Market Size of China's Group Buying
Number of Group Buying Websites in China
Recent articles by Om Malik, Farad Manjoo & Ben Thompson on "FANG" web & mobile platforms (Facebook, Amazon Netflix, Google) claim that they've locked up their respective sectors. Not so once you look at the worldwide picture! A quick survey of international competitors and platform partners you need to know about in social media, e-commerce, content media, and search. A subsequent Part 2 will address hardware markets.
In this session, we will explore some of the latest data & trends in both search and social media. Users (i.e. attendees) will be confronted with both the exciting and cold, hard realities of the digital space.
From Google to Facebook Connect, we’ll look at how users are actually using the web, and what they’re doing with it. Takeaway will include (1) insight into some of the biggest opportunities online, and (2) a whole bunch of numbers that users can steal for their own client pitches.
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...SocialMedia.org
In his BlogWell case study presentation, "From Financial Currency to Social Currency," CME Group's Director of Corporate Communications, Allan Schoenberg, shares how they're using tools like Twitter, LinkedIn, and blogs to connect with traders online.
--
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
* With the support from China Electronic Commerce Association, China Center for Information Industry Development, subsidiary of Ministry of Industry and Information Technology of the People’s Republic of China, “China‘s economy and informatization” Magazine and LetYo (来优) Group Buying Search (Referred as “LetYo" in later part) jointly completed the writing of this report with professional reviews by related industry experts.
Web Wednesday #19 | 19th Oct 2011
Evolution of China’s Group Buying Market
Analysis of China’s Group Buying market
Future of Group Buying in China
Market Size of China's Group Buying
Number of Group Buying Websites in China
Recent articles by Om Malik, Farad Manjoo & Ben Thompson on "FANG" web & mobile platforms (Facebook, Amazon Netflix, Google) claim that they've locked up their respective sectors. Not so once you look at the worldwide picture! A quick survey of international competitors and platform partners you need to know about in social media, e-commerce, content media, and search. A subsequent Part 2 will address hardware markets.
In this session, we will explore some of the latest data & trends in both search and social media. Users (i.e. attendees) will be confronted with both the exciting and cold, hard realities of the digital space.
From Google to Facebook Connect, we’ll look at how users are actually using the web, and what they’re doing with it. Takeaway will include (1) insight into some of the biggest opportunities online, and (2) a whole bunch of numbers that users can steal for their own client pitches.
BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoe...SocialMedia.org
In his BlogWell case study presentation, "From Financial Currency to Social Currency," CME Group's Director of Corporate Communications, Allan Schoenberg, shares how they're using tools like Twitter, LinkedIn, and blogs to connect with traders online.
--
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
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20100830 china's groupbuying market letyo mobile monday #36.pptm
1. My Stylish Group Buying Life!
WWW.LETYO.COM
2010/08/30
Mobile Monday #36 | China's FourSquare &
Groupon on Mobile | Aug 30, 2010 @ OrangeLabs
AHN SEUNGHAE, Tuangou Evangelist
2. Introduction of China’s Tuangou Market
Explosive Growth of Tuangou sites
Why so many Tuangou sites in China?
Tuangou on Smartphone
2010 WWW.LETYO.COM All rights reserved. -2- My Stylish Group Buying Life!
3. Introduction of China’s Tuangou Market
2010 WWW.LETYO.COM All rights reserved. -3- My Stylish Group Buying Life!
4. Origin:
– China’s Group buying, Tuángòu (pronounced "twangowoo"), is a kind of team
buying or group buying (also known as store mobbing). Tuangou market originated
by meituan.com, the second but the most successful Groupon.com clone in China.
Concept:
– Selling very limited number of service voucher or product within a limited time
with extremely discounted price
Key Features of China’s Group buying
– Number of selling items: Normally one, and often sells several items
– Reselling same Items: Sometimes, one site sells same item several times, and also
several sites sell one item at different time period.
– Selling Time period: Normally one day, and often sells several days to weeks
– Discount rate: Normally 70% discount, often sells at 80%~99% discount rate.
Types of China’s Group buying:
– Service type: Service oriented traditional Group buying, dealing service such as Spa,
restaurant, and so on.
– Product type: Selling products with very cheap price within limited time. It seems
similar with Woot.com, but actually adopts Groupon site style.
– Hybrid type: One company provides both service and products at one site, or at
two different sites.
2010 WWW.LETYO.COM All rights reserved. -4- My Stylish Group Buying Life!
5. Pure Group buying:
Community, SNS, Consumer Info., and so on
EC
Portals
– Sohu.com( )
2010 WWW.LETYO.COM All rights reserved. -5- My Stylish Group Buying Life!
6. 2010’ the start of China’s Group buying market
Jan Feb Mar Apr May Jun Jul
China’s Group buying market Major Events
2010/01/16 Manzuo.com, the first Group buying trial
2010/03/04 Meituan.com, Opened the era of Group buying in China
2010/04/01 LETYO.COM(formerly Tuan123.net), the first Group buying aggregation site
2010/04/01 Tuan.yoka.com, the first women community site and product oriented Group buying site
2010/04/20 Tuan.sohu.com, the first portal site entered the Group buying market
2010/05/06 Tuan.fantong.com, the first local business review site entered the Group buying market
2010/06/09 Lashou.com expanded to 100 cities in China
2010/06/10 Ayatuan.com received 110 Million CNY Investment
2010/06/23 Oak Pacific Interactive, the biggest SNS company, entered the Group buying market
(Nuomi.com) and break the world Group buying daily deal record, 152,160 sales per day
2010/07/08 QQ, the number one portal started Group buying site, Tuan.qq.com at Shenzhen
2010 WWW.LETYO.COM All rights reserved. -6- My Stylish Group Buying Life!
7. More than 607 Tuangou websites in China. Including the Tuangou sites we didn’t input,
there might be more than 1000 Tuangou web sites in China.
Compound monthly growth rate from January to July: 172%
(Source:LETYO.COM(Formerly tuan123.net). The numbers on the graph don’t include 206
still-not-launched or closed Tuangou web sites. 2010/07/12)
2010 WWW.LETYO.COM All rights reserved. -7- My Stylish Group Buying Life!
8. Compound monthly growth rate of number of deals from March to July: 114%
Compound monthly growth rate of number of items sold from March to July: 178%
(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -8- My Stylish Group Buying Life!
9. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -9- My Stylish Group Buying Life!
10. Compound monthly growth rate of Amount of sales from March to July: 189%
(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -10- My Stylish Group Buying Life!
11. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -11- My Stylish Group Buying Life!
12. Compound monthly growth rate of Average selling price from March to July: 4%
Compound monthly growth rate of Hot Buying Index from March to July: 178%
(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
* Hot Buying Index: Average number of Items sold per hour
2010 WWW.LETYO.COM All rights reserved. -12- My Stylish Group Buying Life!
13. Compound monthly growth rate of Average number of items sold per deal from March to July: 30%
Compound monthly growth rate of Average sales per deal from March to July: 35%
(Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -13- My Stylish Group Buying Life!
14. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -14- My Stylish Group Buying Life!
15. (Source: LETYO.COM(Formerly tuan123.net). The data is based on China’s 94 leading Tuangou web
sites, including the deals from January to July 23th, 2010.)
2010 WWW.LETYO.COM All rights reserved. -15- My Stylish Group Buying Life!
16. Explosive Growth of Tuangou sites
2010 WWW.LETYO.COM All rights reserved. -16- My Stylish Group Buying Life!
17. 669
Tuangou Sites registered
at LETYO.COM (2010.8.30)
401
Tuangou Sites registered
at LETYO.COM (2010.7.12)
2010 WWW.LETYO.COM All rights reserved. -17- My Stylish Group Buying Life!
18. More than 607 Tuangou websites in China. Including the Tuangou sites we didn’t input,
there might be more than 1000 Tuangou web sites in China.
Compound monthly growth rate from January to July: 172%
(Source:LETYO.COM(Formerly tuan123.net). The numbers on the graph don’t include 206
still-not-launched or closed Tuangou web sites. 2010/07/12)
2010 WWW.LETYO.COM All rights reserved. -18- My Stylish Group Buying Life!