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Top of Mind



Know Me - Like Me - Follow Me
Hug Your Story
Without leaders,
there are no followers.


   You’re a leader.
Hug Your Tribe
Dunbar’s number


      Tipping Point


The Strenght of Weak Ties


       90 - 9 - 1
Art of Asking Questions


     Leaders Ship
Communication of a Tribe:
       Leader to Tribe
       Tribe to Leader
Tribe member to Tribe member
  Tribe member to outsider
Hug Your Brand
Who: Define the brand personality and what it symbolizes.
Who


What: Listen to online conversations and learn from what’s said.
Who

                   What


When: Pinpoint when your opportunities arise.
Who

                      What

                      When


Where: Track down where your presence is required.
Who

               What

               When

              Where


How: Become a part of the community.
Who

                        What

                       When

                       Where

                        How


Why: Find the reasons that warrant your participation.
Who

                                  What

                                 When

                                 Where

                                  How

                                  Why


To What Extent: Identify the individuals who can help you tell your story.
Who: Define the brand personality and what it symbolizes.


    What: Listen to online conversations and learn from what’s said.


             When: Pinpoint when your opportunities arise.


          Where: Track down where your presence is required.

                 How: Become a part of the community.


         Why: Find the reasons that warrant your participation.


To What Extent: Identify the individuals who can help you tell your story.
6 Degrees of Seperation


 Visibility + Credibility


      Giver’s Gain
Big Hug

      Jan Mulder
jan@hugyourcustomer.nl
     @janbmulder
   +31 655 755 000

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20100630 top of mind

  • 1. Top of Mind Know Me - Like Me - Follow Me
  • 2.
  • 4. Without leaders, there are no followers. You’re a leader.
  • 6.
  • 7. Dunbar’s number Tipping Point The Strenght of Weak Ties 90 - 9 - 1
  • 8. Art of Asking Questions Leaders Ship
  • 9. Communication of a Tribe: Leader to Tribe Tribe to Leader Tribe member to Tribe member Tribe member to outsider
  • 11. Who: Define the brand personality and what it symbolizes.
  • 12. Who What: Listen to online conversations and learn from what’s said.
  • 13. Who What When: Pinpoint when your opportunities arise.
  • 14. Who What When Where: Track down where your presence is required.
  • 15. Who What When Where How: Become a part of the community.
  • 16. Who What When Where How Why: Find the reasons that warrant your participation.
  • 17. Who What When Where How Why To What Extent: Identify the individuals who can help you tell your story.
  • 18. Who: Define the brand personality and what it symbolizes. What: Listen to online conversations and learn from what’s said. When: Pinpoint when your opportunities arise. Where: Track down where your presence is required. How: Become a part of the community. Why: Find the reasons that warrant your participation. To What Extent: Identify the individuals who can help you tell your story.
  • 19. 6 Degrees of Seperation Visibility + Credibility Giver’s Gain
  • 20. Big Hug Jan Mulder jan@hugyourcustomer.nl @janbmulder +31 655 755 000

Editor's Notes