YetiZen Google AdMob Design Jam Kickoff Presentation


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YetiZen Google AdMob Design Jam Kickoff Presentation by Michael Schipper (Head of Admob Marketing) and Sana Choudary (YetiZen CEO). Includes design jam overview and details for participation. Note international teams can participate online!

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YetiZen Google AdMob Design Jam Kickoff Presentation

  1. 1. AdMob-Yetizen Game Design Jam Mike Schipper Sana N Choudary Jan 2014
  2. 2. Yo u t o o c o u l d h a v e a n a p p wi t h mi l l i o n s o f u s e r s !
  3. 3. And Win a PS4!
  4. 4. And to make all this happen We are partnering with Sana the YetiZen CEO will share more about YetiZen and this weekend!
  5. 5. Cornerstone of the Game Industry • Innovation Lab -- largest game network globally (10,000 developers in YetiZen community) housed in a 20,000 square feet space in the heart of San Francisco • Over 150 events designed to raise all ships in gaming
  6. 6. Accelerator • • • • World’s only games focused accelerator program 30 startups since 2011, all with funding 9 most active gaming VCs on board of advisors (back to that in a sec) 1500 yearly applicants. Only top 16-20 are chosen Notable YetiZen success stories: • • • Over 100 million Downloads! Exclusive Star Trek licensing Top 10 on iOS in over 20 countries • #1 on Kindle store! • Collaboration with Condé Nast on new game Teen Me Girl Apple Game of the Week for 2 games!
  7. 7. Board of Advisors Tim Chang Mayfield Fund Ping Li Accel Baris Aksoy Intel Capital Ankur Jain Phil Sanderson Rob Coneybeer Shasta Ventures Nexus Venture Partners IDG Ventures Jeff Karras Sing Tel Innov8 Michael Klein Canaan Partner Thorsten Claus T-Venture
  8. 8. What is happening this weekend? • Game concept pitch to judges 6pm Feb 1st • Judges choose finalists (20 max) • Finalists submit developed games to The • • AdMob Student App Challenge Get PS4s with proof of game submission— one per team The AdMob Student App Challenge winners get many more prizes (see link for details)
  9. 9. Schedule for weekend Friday January 31st 6pm Dinner + Networking 7:15pm Event Kickoff, Goals, and Instructions 7:30pm Kushagra shares some Indie successes from the world of Google Play games 8pm Teams begin brainstorming 10pm YetiZen Innovation Lab door closes, no more entries until the next morning • • • • •
  10. 10. Schedule continued • • • • Saturday February 1st 9am YetiZen Innovation Lab doors open again Noon Lunch + Mentoring begins 3pm International team pitch submission deadline. Send in to o team name o presenter name o high concept pitch
  11. 11. Schedule continued • • • 4pm Bay Area teams email high concept pitch documents to (shared with judges as reference material for ppt presentation) 5pm ppt on USBs must be handed to Japheth Dillman 6pm Pitching to judges begins
  12. 12. Here are the mentors Eugene Wang, Google AdMob Engineer Eugene recently joined Google and currently works with the AdMob SDK iOS team to develop automated test infrastructure. Eugene love's a good story, and hopes to be amazed by the endless wonder students come up with!
  13. 13. Here are the mentors continued Japheth Dillman, CCO YetiZen Japheth Dillman is equal parts Producer, Game Designer, and Evangelist. He is a veteran to the game space, having worked as an Executive Producer and Lead Designer at numerous studios such as Digital Chocolate, Flying Wisdom Studios, BigPoint, Chugulu, Aftershock Innovations, and many others. Finding enormous success in mobile and social games, Japheth now has co-founded the YetiZen Game Accelerator program ( as Chief Creative Officer, along with his business partner Sana Choudary, to help other startups find monumental success.
  14. 14. Here are the judges Kushagra Shrivastava, Product Marketing & Strategy, Google Play Kushagra is the man behind all things Google Global Product Marketing for Android Apps & Games, Google Play Store. Currently, living it up in the world of entertainment, apps & games and working to make Google Play. Ian McGee, Captain at SailByte, a game consulting firm Ian McGee was the co-founder and Software VP of Expresso Fitness, where he drew on his long experience in console, PC and online casual games to bring a rich virtual world experience to highend commercial stationary bikes. Ian helped Expresso raise $40m in venture capital over 7 years. Prior to Expresso Fitness Ian worked a number of startups and large companies including Sony where launched the original Sony Playstation in 1995.
  15. 15. Judges continued Dave Wright, Google Lead Mobile Designer Dave is currently working on a suite of touchbased products for Google Analytics. Dave has been with Google for two years and in that time he has spearheaded the design of Google Web Designer and AdMob. Prior to Google, Dave ran his own creative agency where he designed numerous mobile apps.
  16. 16. Note for all in person attendees • • If you need help with the facilities—water, toilet roll, paper towels and anything else best guy to talk to o Melvin Cullen (goes by Mel)—guy with longest beard you will see this weekend (may be ever) o If you don’t see Mel on floor he is in the Yeti Cavern room in the back to the side o If he isn’t there (in restroom, walking the dog, managing logistics needed) please leave post-it with your request on door of Yeti Cavern For your meetings feel free to use any room except for the conference room and rooms marked private on door.
  17. 17. Note for all online attendees • • • All talks and instructions will be recorded and put on youtube as soon as possible after they are completed If you are interested in getting mentored you must email asap. All requests received after noon Saturday PST may not be handled in a timely manner as Japheth will be mentoring Pitching will be through Google hangout. If you are pitching you MUST email team name, presenter name, high concept pitch to by 3pm tomorrow. You will receive further instructions at this point