The document discusses social media solutions for automotive dealerships. It outlines the benefits of social media for automotive brands and dealers, including building awareness, increasing loyalty and sales. The presentation covers setting up social media programs, content strategies, and how sales teams can use social media. Contact information is provided for WorldDealer, which offers turnkey social media services and customized solutions for dealerships.
Practical steps towards being a social business Zipipop Freud
The document outlines 5 steps for organizations to become more social businesses. It discusses using social media internally with employees and externally with clients and partners. It emphasizes engaging with social customers and building a business to support them through improved collaboration. A key step is to establish a social media team to guide strategy and monitor conversations.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
This document discusses the convergence of mainstream media and social media. It notes that platforms and channels are becoming more fluid as digital technology changes how brands engage with customers. While the channels people use no longer have clear boundaries, the type of content they provide is diverging. Mainstream media focuses on hard news stories while social media provides a more personal user-generated experience. There is also an emergence of fluid conversations online that create new possibilities for crowd-sourcing and community building. However, mainstream media and social media still have differences in their power and influence. The document considers how they can co-exist by embracing each other's strengths.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
Practical steps towards being a social business Zipipop Freud
The document outlines 5 steps for organizations to become more social businesses. It discusses using social media internally with employees and externally with clients and partners. It emphasizes engaging with social customers and building a business to support them through improved collaboration. A key step is to establish a social media team to guide strategy and monitor conversations.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
Using Social Media To Make Your Event SuccessfulRun2LIVE, Inc.
16 page report on developing a Social Media plan that will make your next event a success. The report discusses the stages of planning and goal setting and which social media tools to use.
This document discusses the convergence of mainstream media and social media. It notes that platforms and channels are becoming more fluid as digital technology changes how brands engage with customers. While the channels people use no longer have clear boundaries, the type of content they provide is diverging. Mainstream media focuses on hard news stories while social media provides a more personal user-generated experience. There is also an emergence of fluid conversations online that create new possibilities for crowd-sourcing and community building. However, mainstream media and social media still have differences in their power and influence. The document considers how they can co-exist by embracing each other's strengths.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
This document provides an overview of social media and strategies for businesses to use social media effectively. It discusses pros and cons of social media, common concerns IT professionals have, and how social media has changed communication. Examples of how companies like Dell, Toyota, Cisco, BestBuy, and Belgacom have successfully used social media for customer support, marketing, and engagement are provided. The document emphasizes having a strategy and goals in place before engaging in social media and provides a checklist for getting started.
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
XDemographics: Facebook skews
1. Twitter - A microblogging platform for sharing short updates. slightly female and young, but is growing
2. Facebook - A large social network for connecting with friends in all demographics.
and brands. It has over 500 million active users. XEngagement: Users spend over 700
3. YouTube - The leading video sharing site where users can billion minutes per month on Facebook.
watch, share, and comment on videos. XApplications: The Facebook Platform
4. Foursquare - A location
Novel model to identify the success factors in marketing by social mediaDr Karunakar Diwakar Jha
This document presents a novel model for identifying success factors in marketing through social media. It begins with an abstract discussing how social media allows companies to understand customer needs and establish relationships. It then discusses developing a model based on security, attractive content, reputation, interaction, and communication. The document provides context on the evolution and types of social media, how different age groups use it, and goals of social media marketing. It compares traditional and social media marketing approaches. Finally, it discusses the four pillars of social media marketing as read, create, share, and discuss content.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Social media even in crisis is strategicLucio Ribeiro
The document discusses strategic social media. It notes that social media was not created for business purposes but can be used that way. It addresses issues like social media fragmentation and the need for centralization. Developing a social media strategy involves using data, understanding audiences, considering all options, and incorporating business strategy. Social media is likened to farming rather than hunting, emphasizing relationship building over pushing messages. Crisis response on social media should streamline channels and reduce friction. Finally, the document outlines how different departments like marketing, R&D, customer support, and sales can utilize social media through blogs, communities, monitoring, and more.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
The US Department of Health and Human Services wanted to raise awareness of lupus, which disproportionately affects women of color. ARC Media Group created an interactive website called "Lupus Diaries" allowing women to share their personal stories and experiences with the disease. This fostered a sense of community and open discussion. The campaign was highly successful, receiving over 10 million visits and $9 million in donated media, with users spending an average of 9 minutes on the site.
What is cgi studio? It is quit hard to explain, but I will do it. CGI Studio is the center where we will do 3d animation art and generated computer based photo etc. If you have any question about 3d art or CGI then you can contact us.
This document provides a list of tools and resources for searching and analyzing social media content from sites like Reddit, Twitter, and general social media conversations, including Google site search, search engines specific to Reddit and Twitter, tools for tracking hashtags and keywords, visualizing connections between topics, and citing academic sources about social media analysis. It also includes brief descriptions and URLs for each item.
This document discusses various technologies that can be used during emergencies and disasters, such as SMS messaging to track supplies and distribute information, Twitter and peer-to-peer networks for information sharing, and GIS and mapping software to identify risk areas and resources. It also lists several early warning systems, notification apps, first aid apps, and tips from FEMA on using technology during emergencies, such as having backup power and hand crank devices, storing documents in the cloud, and keeping a non-cordless phone.
Webmaster Jam Session: Design and Development Behind the Scenes Day Onedkr
Keith Robinson and Jeff Croft will talk about their design and development process from start to finish using the recent redesign of the Blue Flavor Website as a backdrop.
They'll be covering everything from the branding strategy behind design decisions to development with frameworks. In addition to walking through the design and development process, they'll be there to answer any questions you may have about your own design process.
Topics covered: strategy and branding for the Web, the design process, information architecture and content, grid-based design, typography for the Web, CSS frameworks, Django and CMS frameworks, and more.
Day 1 will focus on design and strategy. Day 2 will be about implementation and development.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
This document provides an overview of social media and strategies for businesses to use social media effectively. It discusses pros and cons of social media, common concerns IT professionals have, and how social media has changed communication. Examples of how companies like Dell, Toyota, Cisco, BestBuy, and Belgacom have successfully used social media for customer support, marketing, and engagement are provided. The document emphasizes having a strategy and goals in place before engaging in social media and provides a checklist for getting started.
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
XDemographics: Facebook skews
1. Twitter - A microblogging platform for sharing short updates. slightly female and young, but is growing
2. Facebook - A large social network for connecting with friends in all demographics.
and brands. It has over 500 million active users. XEngagement: Users spend over 700
3. YouTube - The leading video sharing site where users can billion minutes per month on Facebook.
watch, share, and comment on videos. XApplications: The Facebook Platform
4. Foursquare - A location
Novel model to identify the success factors in marketing by social mediaDr Karunakar Diwakar Jha
This document presents a novel model for identifying success factors in marketing through social media. It begins with an abstract discussing how social media allows companies to understand customer needs and establish relationships. It then discusses developing a model based on security, attractive content, reputation, interaction, and communication. The document provides context on the evolution and types of social media, how different age groups use it, and goals of social media marketing. It compares traditional and social media marketing approaches. Finally, it discusses the four pillars of social media marketing as read, create, share, and discuss content.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
Socializing Solutions: Tapping Social Media for Solutions SuccessRob Leavitt
Point of View document from Solutions Insights on how social media can support the development, marketing, and selling of high value business and IT solutions
Social media even in crisis is strategicLucio Ribeiro
The document discusses strategic social media. It notes that social media was not created for business purposes but can be used that way. It addresses issues like social media fragmentation and the need for centralization. Developing a social media strategy involves using data, understanding audiences, considering all options, and incorporating business strategy. Social media is likened to farming rather than hunting, emphasizing relationship building over pushing messages. Crisis response on social media should streamline channels and reduce friction. Finally, the document outlines how different departments like marketing, R&D, customer support, and sales can utilize social media through blogs, communities, monitoring, and more.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
The US Department of Health and Human Services wanted to raise awareness of lupus, which disproportionately affects women of color. ARC Media Group created an interactive website called "Lupus Diaries" allowing women to share their personal stories and experiences with the disease. This fostered a sense of community and open discussion. The campaign was highly successful, receiving over 10 million visits and $9 million in donated media, with users spending an average of 9 minutes on the site.
What is cgi studio? It is quit hard to explain, but I will do it. CGI Studio is the center where we will do 3d animation art and generated computer based photo etc. If you have any question about 3d art or CGI then you can contact us.
This document provides a list of tools and resources for searching and analyzing social media content from sites like Reddit, Twitter, and general social media conversations, including Google site search, search engines specific to Reddit and Twitter, tools for tracking hashtags and keywords, visualizing connections between topics, and citing academic sources about social media analysis. It also includes brief descriptions and URLs for each item.
This document discusses various technologies that can be used during emergencies and disasters, such as SMS messaging to track supplies and distribute information, Twitter and peer-to-peer networks for information sharing, and GIS and mapping software to identify risk areas and resources. It also lists several early warning systems, notification apps, first aid apps, and tips from FEMA on using technology during emergencies, such as having backup power and hand crank devices, storing documents in the cloud, and keeping a non-cordless phone.
Webmaster Jam Session: Design and Development Behind the Scenes Day Onedkr
Keith Robinson and Jeff Croft will talk about their design and development process from start to finish using the recent redesign of the Blue Flavor Website as a backdrop.
They'll be covering everything from the branding strategy behind design decisions to development with frameworks. In addition to walking through the design and development process, they'll be there to answer any questions you may have about your own design process.
Topics covered: strategy and branding for the Web, the design process, information architecture and content, grid-based design, typography for the Web, CSS frameworks, Django and CMS frameworks, and more.
Day 1 will focus on design and strategy. Day 2 will be about implementation and development.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
This document discusses the use of social media by business-to-business (B2B) companies. It introduces Harri Lakkala and Marko Sykkö, who have experience implementing social media at Nokia. It outlines trends showing high social media usage by consumers and B2B buyers. Examples demonstrate how companies use social media for marketing, customer service, thought leadership, communications, recruiting and more. The document also discusses using social media internally for collaboration, communications and engaging employees. It provides advice on getting started with social media and creating a social media strategy.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
This document discusses the growth of social media and web 2.0 technologies and their implications for marketing. It provides examples of how various organizations are utilizing social media and outlines the business benefits these tools can provide, including improved customer insights, interactions and experience. It also evaluates the adoption of social media by top European football clubs and shares the results of a survey of Celtic fans that showed strong demand for more social features on the club's website.
This document discusses the growth of social media and web 2.0 technologies and their implications for marketing. It provides examples of how various organizations are using social media, outlines the business benefits, and evaluates the progress major European football clubs have made in adopting social media strategies. It also summarizes the results of a survey of Celtic FC fans that found a strong demand for more web 2.0 features on the club's official website.
Citizen Media is a digital media agency that helps companies harness the power of social media to connect with customers and increase profits. They use a 6-phase process: 1) Discovery to analyze a brand's online presence, 2) Strategy to craft a social media plan, 3) Implementation to set up platforms and content, 4) Activation to start conversations, 5) Campaigning to generate buzz, and 6) Measurement to track results and optimize campaigns. The goal is to create an authentic dialogue between brands and audiences to raise awareness, loyalty, and return on investment.
Citizen Media is a digital media agency that helps companies harness the power of social media to connect with customers and increase profits. They use a 6-phase process: 1) Discovery to analyze a brand's online presence, 2) Strategy to craft a social media plan, 3) Implementation to set up platforms and content, 4) Activation to start conversations, 5) Campaigning to generate buzz, and 6) Measurement to track results and optimize campaigns. The goal is to create an authentic dialogue between brands and audiences to raise awareness, loyalty, and return on investment.
This document discusses how companies can reinvent themselves by becoming "wikibrands" that engage customers in an active participatory role. It argues that a premium brand is now defined by customer participation rather than just purchases. To succeed as a wikibrand, companies must embrace social business practices, have an activist customer culture, and find ways for customers to participate beyond just buying products. The document outlines six benefits of becoming a wikibrand, including increased brand advocacy, perception, support, serendipity, content, and insights. It also provides 10 factors for success, such as having the right culture, focus, language/content/outreach, incentives/motivations, rules/guidelines, and tools/platforms
Advaita Social Media provides social media marketing services including profile building on platforms like Facebook, Twitter, YouTube and LinkedIn, bulk mailing, content development, and video and graphic design. Their services help businesses connect with customers, advertise products, build their brand and reputation, and increase growth. They offer customized packages and competitive prices to meet clients' specific needs.
This document provides an overview of social media marketing from a training session. It discusses the key areas of building social media success: using the right social media platforms for your business, tips for using social media as part of everyday business, and the four S's of social media success - strategy, social, SEO, and search. It also covers topics like different types of social media, how businesses can use social media, measuring social media performance, and using tools like Hootsuite to target audiences and schedule posts.
The document provides an overview of social media trends and best practices based on a survey of nearly 200 companies. It finds that while most companies see social media as important, only 14% have more than two years of experience with it. Most are just beginning to develop strategies. The document recommends companies develop social media strategies, set clear goals and metrics, allocate resources, and promote social media as part of an integrated marketing experience.
The document discusses social media and why brands should engage with it. It notes that 2/3 of the economy is influenced by personal recommendations and that people trust recommendations from other consumers more than traditional ads. It provides statistics on the growth and reach of various social media platforms. It argues that social media allows brands to better connect with customers and discusses how the company Cloud 9 can help brands professionally manage their social media communications.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
This document defines social media and discusses how businesses can use major platforms like Facebook, YouTube, blogs, LinkedIn and Twitter for marketing and engagement. It outlines incentives for businesses to use free social media tools, and how they can increase brand exposure, market products/services, gain customer insights and increase satisfaction. While social media provides opportunities, its effective management requires balancing promotion with moderation, and measuring returns can be challenging without standardized metrics. Overall social media creates new ways for businesses to build online relationships and engage in digital communities.
The document discusses how social media can be leveraged as part of a marketing strategy. It notes that while social media has existed for a long time, the internet has scaled it to a massive level. It also discusses how technology has shifted communication channels and how social media allows for viral marketing. The agency, MediaRede, helps companies select and implement customized social media strategies to maximize revenues by building connections with customers.
The document describes NRG Marketing Group, an established oil and gas marketing company that has been serving the industry for 15 years. In 2011, NRG merged with PetroEvents to combine their marketing solutions and relationships within the oil and gas sector. The company helps clients build their brand and connect with customers through social media management, video production, app creation, and other digital marketing services tailored for the oil and gas industry. They promote networking and collaboration to help clients promote their business and differentiate themselves from competitors.
A slideshow presentation of social media marketing in business: How and where it began, current landscapes, opportunities and benefits, the different types of social media, what social media and social media marketing are, and how to find success in social media based marketing
Similar to World Dealer Presentaionv2with Mig (20)
1. Social Media
Solutions
for the
Automotive
Industry
Social Media Solutions
Powered by: MARKIT Group
Presented by:
Nannette Staropoli
Chief Strategist, MARKITGROUP | Social Media Director WORLDDEALER
2. Presentation Overview
Next Steps
WorldDealer / Social Media Division
What is Social Media and WHY?
Automotive Industry and Social Media
Presented by:
Getting your social media program started
Nannette Staropoli
WorldDealer | Social Media Social Media Program Types / Review
Director
How your Sales Team can use Social Media
to increase sales
Q and A / Next Steps
Dan Ferguson l Director
Business Development Contact Information
3. • Streamline ad agency and web services by managing and
executing dealership marketing efforts in one place.
• WorldDealer eliminates the leg work involved in developing
complete multi-media campaigns that result in a strong
offline and online presence.
•Product (Model Specific) Micro Sites
•Mobile Websites
•Credit Micro Sites
Highlight of Services: From website •SEO/SEM
design and content management…Search •New and Used Car Videos
Engine Optimization and Marketing, •Email Marketing
Video Search, Inventory ads and Video
•End Point Management / Managed Services
Text Links…to TV, Radio and Print
production, media buying and Social •Social Media Marketing
Media Marketing.
Total support to complete
the marketing puzzle!
4. The Passion That Drives Us
World Dealer has been an absolute Innovative,
pleasure to work with! Excellent passionate and
planning and deployment, willingness to
outstanding training and support. I experiment for Average Rating
highly recommend this company! new concepts/
Internet Sales Manager better traction 5
VP Marketing Stars Average
World Dealer is easy to do
business with, anytime we These guys are good, I've learned
100% Recommended
need anything or have alot from them and respect their
changes to make they get experience and input. They are a
right on it, very fast, and in very good professional service
this business fast makes all group that also understands the
the difference in the world. automotive retail industry.
General Manager General Manager / CFO
Fantastic support and response time. Dan Would
recommend
was an excellent source of information
them to any
and in an hour felt comfortable enough
dealer, they
that I could build and respond. His insight
have been great
into our learning curve allowed us the
to work with!
opportunity to learn and send out our first
Bus Dev’t Mgr
bulk email within 20 minutes of our
training. Great Job thanks Dan. GSM
We invite and encourage our
customers to provide valued feedback
5. World Dealer / MARKIT Group Advantage
MARKIT Group
serves as WorldDealer’s
in-house social media division
that provides holistic
social media solutions
Customers value:
turnkey social media service provider
6. WorldDealer’s Social Media Division
Next Steps
Dedicated exclusively to marketing strategies
using social media expertise and technology
platforms.
Social Media
Subject Matter Expertise
A proven methodology and process to
Culture syndicate content quickly and efficiently
Communities
Resources
Tools Syndication Center with a dedicated team
specifically for each partner and client
Customer first approach and custom-
tailored solutions to address customer’s
needs and goals.
More than 20 years experience sales and
strategic marketing solutions
7. What is social media?
Fusion of sociology and technology,
driven by user-generated content.
Umbrella term that defines the
various activities (conversations)
that integrate technology,
social interaction
and the sharing
of words, images, video and audio
World’s largest direct outlet
for conversation and
social interaction.
8. Simply said …
Social Media is
people having
conversations
on-line.
9. Social Media
Conversations are powered
by various forms of social media
Blogs
Microblogs
Online Chat
RSS
Social Networks
Message Boards
Wikis
Podcasts
Video Sharing Sites
Photo Sharing Sites
Communities
Forums
10. The Social Media Explosion | How big is it?
And another 126 million
use BLOGGING sites
WordPress 54.8 million
Blogger 23.5 million
Wikipedia 14.1 million
Typepad 34.8 million
11. The Social Media Explosion
Facebook Growth Facts
More than 1 billion photos uploaded to the site monthly
Average user has 120 friends on the site
More than 30 million users update their statuses daily
More than 8 million users become fans of Pages each day
More than 1 billion pieces of content (web links, news
stories, blog posts, notes, photos, etc.) shared each week
More than 2.5 million events created each month
12. The Social Media Explosion
Twitter
Fastest growing online community site
with a 1,382% increase in visits Feb 09 versus Feb 08
Visits from 475,000 unique visitors February 2008
to 7 million in February 2009
-- a 1,382 percent uplift
45-54 year olds are the top demographic
13. The Social Media Explosion
Social Media Growth Facts
More than 10 million videos uploaded each month
More than 1 billion pieces of content (web links,
news stories, blog posts, notes, photos, etc.)
shared each week
3,600,000,000 photos have been received on Flickr
since June 2009. That’s 1 photo per every two
citizens of this planet
More than 2.5 million events created each month
14. What ‘s being done (and who is doing it) ?
All major car companies are deeply engaged in social media programs.
Ford Motor Co. has moved $1.5
billion of its $3 billion budget to
digital and online media spending.
15. Social Media program was completed
with just 100 advocates nationwide
- 4.3 million YouTube views
- 500,000+ Flickr photos
- 3 million+ Twitter impressions
-- 50,000 interested potential customers,
97% of which don’t currently own a Ford
16. What ‘s being done (and who is doing it) ?
Honda’s Facebook
page, which
features a social
experiment
application, tries to
demonstrate the
universal appeal of
the automotive
brand by getting
people who know
someone with a
Honda to connect
to others.
17. What ‘s being done (and who is doing it) ?
The VW vanity URL
directs you to the
Meet the
Volkswagens
application, which
digs through your
profile data,
including date of
birth, gender and
education, to match
you with a pair of
Volkswagens that
are right for you.
18. Local Dealership | Social Media participation
Blog Sites
Facebook
Twitter
MySpace
Local Directories / Forums
Video uploading
Micro websites
Personal Brand Management
Social media promotions
19. Local Dealership | Social Media participation
Rating Sites
Review Sites
Custom Community
Social Network Site
User Generated
programs
Brand Ambassador
campaigns
20. Local Dealership | Social Media participation
Automotive Avenues
created a custom
social media
community
Weaved SM branding
throughout current
marketing materials,
marketing plan and
within social media sites
21. Social Media | How will it help me?
Build brand awareness
Relationship building
Increase loyalty
Improve overall customer retention
Activity metrics (website activity, followers)
Survey metrics
HR – recruiting; retaining
Increase customer base
Generate leads
Drive sales
Educate customers / prospects
Improve internal communication
Improve operations / customer service
Search Engine optimization benefits
PROACTIVE conversation management
22. Social Media | How will it help me?
Develop and protect your online reputation
Numerous web resources
are dedicated to
rating auto dealers.
People are talking about
you and your brand. Join
the on online
conversation.
23. What it takes to make social media work
• Time Commitment –social media programs
require consistent interaction
• Long-term participation and sharing
• A strategic roadmap that Integrates into
your current marketing plan (create
footprint, focus on networks; contact groups)
• Executive support
• Realistic expectations
• Technology expertise for the unique nuances,
policies, procedures and interface of
Social Media platforms and tools
Social applications work • Intimate knowledge of security and privacy
“better than advertising • Strong outsource partner
at helping people in the
consideration phase.”
24. The Social Media Process
Getting your social media
program started
25. Review | Social Media Program Types
Basic Forms of Social Media
Social Networks
- Facebook
-MySpace
-Linkedin
Blogs
Microblog
- Twitter
Picture Sites
-Flickr
Video Site
- YouTube
Podcasts
Forums
Content Communities
Personal Brand Management
26. Social Media can help your sales staff
People start the buying process by talking about their want or
need with friends and at times with complete strangers at a gas
station, water cooler chat or Social Networks.
Facebook is a powerful
database that could
make the difference of
3-5 cars per month or
25-35 cars per month
depending on how you
work it and the amount
of dedication.
27. On Site Social Media Seminars
Half or full day seminar series dedicated to a
variety of social media topics and tailored to
your companies strategic goals.
Sample topics for an on site Social media session:
Arm your employees and executives with the
necessary tools and knowledge to use social
media in the following ways:
• Personal Brand Management
Social Media Seminar Topics: • Mobile tools
•How to maximize social media within • Rules and regulations
your organization • Privacy
•Social media integration throughout
• Best practices
the organization
•Social media strategies •Enhance customer relations
8.3.09v3
29. Social Media Launch Program
90 Day Launch & Monthly Content Syndication
Social Media 90 day launch
Profile set up / modification /inter-site integrations:
Facebook
Twitter
YouTube
Flickr
Blog site
Up to 20+ sites and related directories
Network Expansion
- Initial network launch
- Ongoing network expansion
Content Syndication Program
- Initial content aggregation
- Content development
30. Monthly Syndication
Ongoing content syndication
You (or your marketing agency; and/or
combination) provide content;
our syndication team will distribute to
your social media landscape
Includes content aggregation and
creation program
- Aggregation from manufacturer
created
- content; generic auto industry; niche
content information
32. Dedicated Social Media Expert (SME)
Advantages:
• SME has complete knowledge of
dealers social media program
• Single point of contact
• Customer service commitment
Every dealer/client is • Utilizes technology tools and
given a personal social methodology to ensure brand
media expert who acts as enforcement and/or editorial
the single point of guidelines
contact.
33. Next Steps
Questions?
Next Steps
Related Links
Contact Information
10.5.09
34. Related links
• Facebook Crosses 250 Million User Mark, Adds 100 Million New Users in 6
Months, Inside Facebook, 07.15.09
• Facebook Marketing Breakfast Series
• Can Marketers Keep Up With Facebook?, Advertising Age, 06.29.09
• Facebook.com/Chevrolet
• Facebook.com/Dodge
• Facebook.com/Ford
• Facebook.com/Honda
• Facebook.com/Hyundai
• Facebook.com/Jeep
• Facebook.com/Pontiac
• Facebook.com/VW
• Selling Cars with Social Media Part 2
• John Walsh Child Safety Event Promoted by Twitter for Metro Ford
• Metro Ford Featured in CBS News Segment for Social Media Marketing for Car
Dealers
• Ford’s Approach to Social Media
• Harr Auto Group Holds Twitter Contest for “#1 Red Sox Fan”
• Metro Ford of Schenectady, Potratz Unveil New Automotive Website
• Image credits:
Facebook user growth image appears courtesy of Inside Facebook; Honda vanity
URL page image courtesy of Facebook.com.
Mktgv9.24.09
35. Related Links | UGC Communities
Dealership examples of created online UGC communities based on Web 2.0 site platforms.
1. Ford-Community.com
2. SandersonCommunity.com
3. San-Tan-Ford.com
4. TysingerCommunity.ning.com
5. Beck Toyota Scion Community at BeckToyota.ning.com
6. The Upstate Honda Enthusiast Community - Breakaway Honda; Greenville, SC
7. The Boston Cadillac Community created by ADM Professional Chris Fousek
8. My Jeep Community at MyJeepCommunity.com from Westbury Jeep in Westbury, NY
9. The Boston Honda Community at HondaGallery.ning.com created for Honda Gallery of North Reading, MA.
10. The Acton Toyota Community is a great example of getting dealership employees to participate.
11. ADM's very own Amy Rothenberger has created an exceptionally well designed Mazda Community site.
12. A new Online Automotive Community at www.FordCommunity.com is from Rich Ford of Albuquerque.
13. Check out www.MyDubSpace.com created by ADM's own Ken Nix!
14. Check out the 7 Store Kenny Ross Auto Group Community at www.KennyRossCommunity.com which is set
15. up with all the optional Ning Premium Services including ownership of the Advertising space and revenue
stream.
16. Gallery Honda in North Reading, MA: www.Boston-Honda.com
17. Gallery BMW stores of Norwood and Norwell, MA: www.Boston-BMW.com
18. Gallery Volkswagen of Norwood, MA: www.Boston-Volkswagen.com
19. Gallery Mazda of Norwood, MA; www.Boston-Mazda.com
20. The Automotive Avenues Credit Union affiliated dealership in Denver, CO; www.Automotive-Avenues.com
Mktgv4 9.5.09
36. Contact information
Dan Ferguson
Director of Business Development
WorldDealer
866.485.8800
www.worlddealer.net
t 866-485-8800
c 412-716-5878
Nannette Staropoli
MARKIT Group / WorldDealer
Office: 412.567.3838
Mobile: 412.498.1314
nannette@markit-group.com
Skype: nanstarr1
Follow me on:
9.25.09v2