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11 Reasons to
 Attend the 7 th

   Annual ISA
Marketing & Sales
    Summit
        (10 are just not enough)
     The New Rules of Customer
    Engagement: Riding the Winds
            of Change
#11 Sharpen your
      marketing & sales skills



Great break out sessions:
  •   Social Media ROI
  •   What Story are You Telling about Your Products?
  •   Lead Generation and Prospect Qualification
  •   Transforming the Sales Approach from Reactive Selling to
      Demand Shaping
#10 New Panel
 Discussions


      S Marketing Panel –
        Moderated by Julie Fraser

      S Sales Panel – Moderated
        by Matt Leary

      S Social Media Panel –
        Moderated by Jim Cahill
#9 Expand your Network


 S Take your online networking offline!

 S Meet automation industry leaders and peers

 S Make new friends, reconnect with old
#8 Share your expertise


                                                       Many opportunities to share
                                                        your expertise & add value

                                                       Submit an abstract next year

                                                       Tweet about your
                                                        experiences

                                                       “Like” the Facebook page
                                                        and post your comments

Jeff Cawley gives a talk at the 2011 ISA M&S Summit
                                                       Join the group on LinkedIn
#7: Networking Night In
         Austin


 Thursday, August
  16 @ 6:00 pm

 It’s Austin, so get
  weird with us.

 Dinner and music at
  a local restaurant.
#6 Strengthen ISA ties
 locally and nationally


             Become a member
             Learn more what ISA can offer
              you professionally
             Network with other members
             Join the planning committee for
              next year’s Summit
             Access to industry standards,
              free resume posting, free
              subscription to InTech Magazine
#5 Take a cool
        manufacturing tour

Tour of the Wind Turbine
facility at TECO/Westinghouse

Wednesday, August 15
@ 9:00 am




                                Last year’s tour of Emerson’s Engineering Facility
#4: See new products
      and services


Rubber Tree Systems
#3 Ask questions at
 Q&A Roundtables

               Get information and
              share answers to questions
              about:

               PR/Voice of the customer with
              Gary Mintchell

               Sales with Julie Fraser and
              Rick Albrecht

               Inbound Marketing and Social
              Media with Jon DiPietro and
              Juliann Grant

               It’s a speed dating format but
              relax, you’ll have more than 5
              minutes!
#2 Illuminating
  Workshops


    How Not to Suck at Social Media
     by Jon DiPietro
     Principal, Domesticating IT

    Solution Selling
     by Matt Leary of Solutions Insights
#1 Inspiring Keynotes (or
   fun with Dick and Jane!)


Very interesting topic from Jane Lansing, VP of
  Marketing, Emerson Process Management
   “Plantlandia - Knowledge loss, younger
 personnel, emerging markets. It's a new and
 exciting world...do you speak Plantlandese?”




                           If for no other reason, you need to attend to meet
                                      “The Infamous Dick Morley” !
                         We never know what Dick will end up talking about, but we
                         know that it will be interesting! This year’s topic is “Moneyball
                         Marketing” - baseball and Monty Hall? His past topics have
                         included black swans, group statistics, mountain tops and Lady
                         Gaga. He’s always fascinating!
Register Today!




marketingsalessummit.com/register

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11 Reasons to Attend the 7th Annual Marketing & Sales Summit

  • 1. 11 Reasons to Attend the 7 th Annual ISA Marketing & Sales Summit (10 are just not enough) The New Rules of Customer Engagement: Riding the Winds of Change
  • 2. #11 Sharpen your marketing & sales skills Great break out sessions: • Social Media ROI • What Story are You Telling about Your Products? • Lead Generation and Prospect Qualification • Transforming the Sales Approach from Reactive Selling to Demand Shaping
  • 3. #10 New Panel Discussions S Marketing Panel – Moderated by Julie Fraser S Sales Panel – Moderated by Matt Leary S Social Media Panel – Moderated by Jim Cahill
  • 4. #9 Expand your Network S Take your online networking offline! S Meet automation industry leaders and peers S Make new friends, reconnect with old
  • 5. #8 Share your expertise  Many opportunities to share your expertise & add value  Submit an abstract next year  Tweet about your experiences  “Like” the Facebook page and post your comments Jeff Cawley gives a talk at the 2011 ISA M&S Summit  Join the group on LinkedIn
  • 6. #7: Networking Night In Austin  Thursday, August 16 @ 6:00 pm  It’s Austin, so get weird with us.  Dinner and music at a local restaurant.
  • 7. #6 Strengthen ISA ties locally and nationally  Become a member  Learn more what ISA can offer you professionally  Network with other members  Join the planning committee for next year’s Summit  Access to industry standards, free resume posting, free subscription to InTech Magazine
  • 8. #5 Take a cool manufacturing tour Tour of the Wind Turbine facility at TECO/Westinghouse Wednesday, August 15 @ 9:00 am Last year’s tour of Emerson’s Engineering Facility
  • 9. #4: See new products and services Rubber Tree Systems
  • 10. #3 Ask questions at Q&A Roundtables  Get information and share answers to questions about:  PR/Voice of the customer with Gary Mintchell  Sales with Julie Fraser and Rick Albrecht  Inbound Marketing and Social Media with Jon DiPietro and Juliann Grant  It’s a speed dating format but relax, you’ll have more than 5 minutes!
  • 11. #2 Illuminating Workshops  How Not to Suck at Social Media by Jon DiPietro Principal, Domesticating IT  Solution Selling by Matt Leary of Solutions Insights
  • 12. #1 Inspiring Keynotes (or fun with Dick and Jane!) Very interesting topic from Jane Lansing, VP of Marketing, Emerson Process Management “Plantlandia - Knowledge loss, younger personnel, emerging markets. It's a new and exciting world...do you speak Plantlandese?” If for no other reason, you need to attend to meet “The Infamous Dick Morley” ! We never know what Dick will end up talking about, but we know that it will be interesting! This year’s topic is “Moneyball Marketing” - baseball and Monty Hall? His past topics have included black swans, group statistics, mountain tops and Lady Gaga. He’s always fascinating!