This SWOT analysis for a grocery store identifies strengths in excellent customer relations and being the first to offer scanning systems, with most product offerings, while weaknesses include lack of social media presence. Opportunities exist to expand incentives programs through social media, TV ads, and utilizing smaller markets, but threats come from competitors like Walmart, pandemic effects, and economic changes reducing business.

1. SWOT Analysis
Strengths
Excellent Customer Relations
Lead the grocery business by being the first
to have a scanning system
Has the most product offerings in the
business
Offers customer incentives for shopping
Weaknesses
Not as strong of a presence on social media
Opportunities
Take advantage of their incentives program
by offering more
Have a stronger presence in social media
campaigns
Have more TV commercials explaining our
gas rewards program for customers
Threats
Other retailers, such as Walmart
Pandemic still affecting some of the business
Smaller markets not being utilized
The economy not being as big as it once was