The document summarizes findings from the 2008 Automotive eShopper Experience Study. It found that while dealers have improved in responding to a higher percentage of online leads compared to previous years, there is still room for improvement, as one in four leads go unanswered. It also found that dealers generally do not provide pricing information when asked and do not effectively promote their brand's benefits. The study analyzed response rates, methods, times, and quality across different auto brands to determine which were highest performing based on an Automotive eShopper Index.
The document discusses value chains and value webs. A value chain identifies each entity involved in a transaction between the original provider and end user. Understanding the value chain is important to identify the most important customer. For many business-to-business companies, the most important customer is not their direct customer. Value webs are used when regulatory bodies affect operations, such as in healthcare and pharmaceuticals. They illustrate the connections between all stakeholders that influence outcomes.
Amara Raja Batteries Ltd (ARBL) was established in 1985 and is the largest manufacturer of lead-acid batteries in India. It has two strategic business units: industrial batteries and automotive batteries. ARBL focuses on the replacement market for automotive batteries due to strong competition in the OEM market from Exide. Branding helps ARBL market automotive batteries, which are a low involvement product, by creating an easily recognizable brand. To increase market share in OEM, ARBL should customize products and meet OEM cost and requirements.
Logistics – a key lever in e commerce marketplaceZubin Poonawalla
The document discusses logistics in the context of e-commerce. It covers several topics:
1. It defines logistics as the movement of products from point A to point B in the supply chain. E-commerce relies on logistics to fulfill orders.
2. There are three main types of e-commerce transactions: business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C).
3. Key flows in e-commerce include product, cash, information, and reverse product flows. Logistics players play an important role in managing product flows.
4. There are two main e-commerce operating models - marketplace and inventory models -
Amara Raja Batteries Limited Working Capital AssessmentPrateek Mathur
Amara Raja Batteries Limited is an Indian manufacturer of lead acid batteries. It is the largest manufacturer of industrial batteries and second largest automotive batteries manufacturer in India. The document provides details on Amara Raja's management, background, operations, products, customers, and expansion plans. It is a leading supplier of batteries to various industries including telecom, UPS, railways, and automotive. The company has plans to expand its manufacturing capacity significantly to sustain its growth momentum.
20121114 marketing genius 2013 bmw topic_jean-jacques pisano_v_finalJean-Jacques Pisano
BMW is launching its new electric vehicle brand, BMW i, which will include both electric vehicles and innovative mobility services. To be successful, BMW i needs to reach a sufficient target audience to make business sense. The document discusses approaching both private and fleet customers by developing services around electric vehicles, identifying early adopter target audiences, and creating a go-to-market strategy. It recommends starting with fleet customers and large corporations, partnering with rental companies, and targeting high-income women among private customers.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
To ignore search engine optimization (SEO) is a mistake, as Google is responsible for the majority of website traffic from search engines. While there is no magic switch for success with Google, committing to SEO best practices over the long run can lead to a strong relationship with Google and increased traffic. The document provides tips on evaluating a website's current search rankings and focusing SEO efforts on niche keywords rather than overly competitive broad keywords.
The document discusses value chains and value webs. A value chain identifies each entity involved in a transaction between the original provider and end user. Understanding the value chain is important to identify the most important customer. For many business-to-business companies, the most important customer is not their direct customer. Value webs are used when regulatory bodies affect operations, such as in healthcare and pharmaceuticals. They illustrate the connections between all stakeholders that influence outcomes.
Amara Raja Batteries Ltd (ARBL) was established in 1985 and is the largest manufacturer of lead-acid batteries in India. It has two strategic business units: industrial batteries and automotive batteries. ARBL focuses on the replacement market for automotive batteries due to strong competition in the OEM market from Exide. Branding helps ARBL market automotive batteries, which are a low involvement product, by creating an easily recognizable brand. To increase market share in OEM, ARBL should customize products and meet OEM cost and requirements.
Logistics – a key lever in e commerce marketplaceZubin Poonawalla
The document discusses logistics in the context of e-commerce. It covers several topics:
1. It defines logistics as the movement of products from point A to point B in the supply chain. E-commerce relies on logistics to fulfill orders.
2. There are three main types of e-commerce transactions: business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C).
3. Key flows in e-commerce include product, cash, information, and reverse product flows. Logistics players play an important role in managing product flows.
4. There are two main e-commerce operating models - marketplace and inventory models -
Amara Raja Batteries Limited Working Capital AssessmentPrateek Mathur
Amara Raja Batteries Limited is an Indian manufacturer of lead acid batteries. It is the largest manufacturer of industrial batteries and second largest automotive batteries manufacturer in India. The document provides details on Amara Raja's management, background, operations, products, customers, and expansion plans. It is a leading supplier of batteries to various industries including telecom, UPS, railways, and automotive. The company has plans to expand its manufacturing capacity significantly to sustain its growth momentum.
20121114 marketing genius 2013 bmw topic_jean-jacques pisano_v_finalJean-Jacques Pisano
BMW is launching its new electric vehicle brand, BMW i, which will include both electric vehicles and innovative mobility services. To be successful, BMW i needs to reach a sufficient target audience to make business sense. The document discusses approaching both private and fleet customers by developing services around electric vehicles, identifying early adopter target audiences, and creating a go-to-market strategy. It recommends starting with fleet customers and large corporations, partnering with rental companies, and targeting high-income women among private customers.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
To ignore search engine optimization (SEO) is a mistake, as Google is responsible for the majority of website traffic from search engines. While there is no magic switch for success with Google, committing to SEO best practices over the long run can lead to a strong relationship with Google and increased traffic. The document provides tips on evaluating a website's current search rankings and focusing SEO efforts on niche keywords rather than overly competitive broad keywords.
BZ Results is a digital marketing firm that helps automotive dealerships increase leads, sales, profits, and customer loyalty through an online marketing strategy. Their comprehensive solution includes custom websites, online inventory management, email marketing, pay-per-click advertising, analytics tools, and a CRM system. Dealers who partner with BZ see substantial returns through increased traffic and sales in all departments. BZ takes a five-phase process to define goals and measure results for dealerships.
The 2009 Chevrolet Tahoe offers outstanding efficiency and capability for an SUV. The Tahoe XFE model can achieve an EPA estimated 15 mpg city/21 mpg highway, better fuel economy than competitors. Powerful Vortec engines and the Z71 Off-Road Package provide ability to handle daily use or leave paved roads. Five-star crash test ratings and side curtain airbags help provide safety for all passengers.
Ralph Paglia Interview Dealer Management WeeklyRalph Paglia
The US Department of Health and Human Services retracted advice given to employees recommending they purchase foreign over domestic vehicles. The department issued an apology after receiving complaints from Michigan representatives about advising the 67,000 employees to buy Toyota, Honda or Nissan instead of Chevrolet, Ford or Dodge in order to cut fuel costs. The retraction shows the Detroit 3 automakers still have political influence despite recent defeats on fuel economy rules.
Ralph Paglia will showcase how GM dealers can implement social media marketing and reputation management strategies to increase sales and profits. Dealers will learn how to measure performance, create competitive advantages, and use customer engagement models to supplement traditional advertising. Paglia will provide step-by-step guides to help dealers set up social media presences to engage customers and employees.
Este documento presenta las cinco redes sociales más populares según Alexa Global Traffic Rank y datos sobre el uso de Facebook en Colombia. Luego describe brevemente algunas herramientas de búsqueda en redes sociales como Convoflow, Pipl, 123People, Intelius y Buddy Fetch. Finalmente recomienda el blog Mashable como una fuente confiable sobre redes sociales y la web 2.0.
Seminar B2 C Give Your Marketing A Boost 2011 05 V04mrsjanetoglakci
This document outlines an agenda for a seminar on boosting retail online marketing. The seminar will cover essential SEO topics like search engine dominance, the importance of organic search rankings, and generating product listings. It will also discuss keeping up with changes like site links, instant search, and social media inclusion. Attendees will learn how SEO and paid search can work together synergistically. The document provides statistics on traffic sources and encourages combining strategies like organic rankings, paid listings, reviews, and Google Adwords to maximize search power.
The document summarizes findings from a study on how consumers research, select, and purchase vehicles. It finds that most consumers begin their vehicle shopping process online, using the internet and search engines to research vehicles and dealerships. While online research is important, visiting dealership lots in person is still part of most consumers' shopping process. The document also examines how consumers filter information at different stages of the purchase process and how dealers can better meet consumer expectations and succeed in today's digital marketplace.
This document discusses using reputation mechanisms to establish trust online without physical interaction between parties. It notes that current approaches try to make dishonest transactions impossible but are impractical. Alternatively, reputation systems publish ratings and make dishonest behavior unappealing by damaging future reputation and business. Existing systems have issues, but second-generation systems aim to incentivize truthful reporting and establish reliable reputations using game theory, allowing trust in applications like e-commerce, monitoring, and inspection.
The document discusses building online communities and engaging consumers. It provides examples of companies that have successfully engaged communities through forums, social sharing, and user-generated content. It also discusses motivations for consumers to create and share online and trends in digital media consumption among different age groups. Strategies suggested for building communities include identifying objectives, selecting appropriate technologies, and leveraging existing groups.
The document provides an analysis of 9 major automotive brand websites, evaluating their online shopping experiences across 4 stages of the consumer journey: Aware, Consider, Evaluate, and Shop. For each brand, the analysis describes the key features of the website shopping experience and rates them on a scale from 1 to 3 stars based on how they compare to industry best practices. The top brands identified as providing above average experiences included Toyota, Nissan, Volkswagen, and Kia. The analysis found room for improvement across many brand sites in better guiding consumers through the vehicle selection process and connecting them with local dealership inventory.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
"Rescuing Service Profits" | Jack Simmons presentas at the 2014 DrivingSales ...Cars.com
This document summarizes a presentation given by Jack Simmons from October 12-14, 2014 at the Bellagio Hotel in Las Vegas on rescuing service profits. It discusses how the majority of dealership profits come from service and parts as vehicles age past warranty. While consumer loyalty to service providers is eroding, the service market is expected to grow 15% over the next 3 years. The presentation addresses how dealers can embrace digital marketing to build their service reputation online and intercept consumers when they search digitally for auto repair. It emphasizes the need for dealers to be transparent about pricing, build service content on their websites, and focus on service reviews.
The document provides an overview of a benchmark study of various UK retail websites conducted by eDigitalResearch. Key findings from the study include:
- Top performing sites like JD Sports, M&S, and John Lewis scored highly across customer touchpoints like product pages, checkout processes, and customer contact.
- Areas that could be improved include email customer response times, with an average of 29% of emails responded to within 12 hours.
- Another mixed area was product detail pages, where top performers like Figleaves, JD Sports, and Asos provided clear pricing, benefits, and product recommendations.
1. The document discusses using customer surveys and analytics to improve the customer experience. It describes measuring customer loyalty, experience, and relative performance.
2. General customer experience questions can explain differences in customer loyalty well, but adding specific questions provides little additional predictive value.
3. Assessing relative performance against competitors significantly improves the ability to predict purchasing loyalty compared to using only customer experience questions. Improving a company's ranking can grow purchasing loyalty and market share.
Scott Pechstein – Why buying 3rd party is still the most efficient advertisementSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
J. D. Power AAISP Presentation by Dennis GalbraithRalph Paglia
- Automotive internet usage has grown significantly among new and used vehicle buyers over the past 8 years, impacting decisions around dealer selection, lender selection, make/model selection, and price paid.
- Automotive internet users (AIUs) tend to be more influential consumers, including auto enthusiast magazine readers, those frequently asked about vehicles, and "auto experts".
- Younger buyers under 40 are especially likely to be AIUs, and the internet impacts their decisions around make/model selection, price paid, and dealer selection.
- Many automakers and dealers are using online tools like product selectors, video demonstrations, and lifestyle matching to help consumers research and select vehicles online before visiting dealerships.
The document discusses the results of a survey of over 1,800 car owners in India regarding their vehicle purchase considerations and brand perceptions. Some key findings:
- For first-time buyers, needing a vehicle for their family's use was the top purchase driver, rather than brand image. Repeat buyers prioritized new technology.
- Both first-time and repeat buyers typically consider 3-5 brands before purchasing. SUV/van owners consider more brands than those looking at hatchbacks/sedans.
- Rural buyers tend to consider fewer brands than urban or suburban buyers due to fewer options and price points available.
- On average, buyers keep their vehicle for 6-7 years or until it reaches 50,
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...Vikrant Mudaliar
The document discusses the results of a survey of over 1,800 car owners in India regarding their vehicle purchase considerations and brand perceptions. Some key findings:
- For first-time buyers, needing a vehicle for their family's use was the top purchase driver, rather than brand image. Repeat buyers prioritized new technology.
- Both first-time and repeat buyers typically consider 3-5 brands. SUV/van owners consider more brands than those looking at hatchbacks/sedans.
- Attributes like reliability, dealership services, and resale value are important filters for both buyer types when choosing a brand.
- On average, respondents keep a vehicle for 6-7 years and drive it 50,
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Internet sales20group2012people recruitscreenhire (2)Ralph Paglia
The document discusses best practices for screening, selecting, and hiring dealership employees. It emphasizes that organizational development is important for building an effective sales team and converting marketing opportunities into sales. The session will explore strategies and tools for recruiting, screening, hiring, and training employees that are most successful. The presenter will share the tools and processes used to build some of the most successful internet sales departments, including what elements are essential for growth.
A critical analysis of customer satisfaction and brand value a comprehensive...WritingHubUK
In the extremely competitive automobile sector, customer satisfaction is necessary for retaining potential customers and to enhance the brand value. Thus the study critically evaluates the relation between customer satisfaction and brand value by taking the case of Mercedes in UK as the case study.
BZ Results is a digital marketing firm that helps automotive dealerships increase leads, sales, profits, and customer loyalty through an online marketing strategy. Their comprehensive solution includes custom websites, online inventory management, email marketing, pay-per-click advertising, analytics tools, and a CRM system. Dealers who partner with BZ see substantial returns through increased traffic and sales in all departments. BZ takes a five-phase process to define goals and measure results for dealerships.
The 2009 Chevrolet Tahoe offers outstanding efficiency and capability for an SUV. The Tahoe XFE model can achieve an EPA estimated 15 mpg city/21 mpg highway, better fuel economy than competitors. Powerful Vortec engines and the Z71 Off-Road Package provide ability to handle daily use or leave paved roads. Five-star crash test ratings and side curtain airbags help provide safety for all passengers.
Ralph Paglia Interview Dealer Management WeeklyRalph Paglia
The US Department of Health and Human Services retracted advice given to employees recommending they purchase foreign over domestic vehicles. The department issued an apology after receiving complaints from Michigan representatives about advising the 67,000 employees to buy Toyota, Honda or Nissan instead of Chevrolet, Ford or Dodge in order to cut fuel costs. The retraction shows the Detroit 3 automakers still have political influence despite recent defeats on fuel economy rules.
Ralph Paglia will showcase how GM dealers can implement social media marketing and reputation management strategies to increase sales and profits. Dealers will learn how to measure performance, create competitive advantages, and use customer engagement models to supplement traditional advertising. Paglia will provide step-by-step guides to help dealers set up social media presences to engage customers and employees.
Este documento presenta las cinco redes sociales más populares según Alexa Global Traffic Rank y datos sobre el uso de Facebook en Colombia. Luego describe brevemente algunas herramientas de búsqueda en redes sociales como Convoflow, Pipl, 123People, Intelius y Buddy Fetch. Finalmente recomienda el blog Mashable como una fuente confiable sobre redes sociales y la web 2.0.
Seminar B2 C Give Your Marketing A Boost 2011 05 V04mrsjanetoglakci
This document outlines an agenda for a seminar on boosting retail online marketing. The seminar will cover essential SEO topics like search engine dominance, the importance of organic search rankings, and generating product listings. It will also discuss keeping up with changes like site links, instant search, and social media inclusion. Attendees will learn how SEO and paid search can work together synergistically. The document provides statistics on traffic sources and encourages combining strategies like organic rankings, paid listings, reviews, and Google Adwords to maximize search power.
The document summarizes findings from a study on how consumers research, select, and purchase vehicles. It finds that most consumers begin their vehicle shopping process online, using the internet and search engines to research vehicles and dealerships. While online research is important, visiting dealership lots in person is still part of most consumers' shopping process. The document also examines how consumers filter information at different stages of the purchase process and how dealers can better meet consumer expectations and succeed in today's digital marketplace.
This document discusses using reputation mechanisms to establish trust online without physical interaction between parties. It notes that current approaches try to make dishonest transactions impossible but are impractical. Alternatively, reputation systems publish ratings and make dishonest behavior unappealing by damaging future reputation and business. Existing systems have issues, but second-generation systems aim to incentivize truthful reporting and establish reliable reputations using game theory, allowing trust in applications like e-commerce, monitoring, and inspection.
The document discusses building online communities and engaging consumers. It provides examples of companies that have successfully engaged communities through forums, social sharing, and user-generated content. It also discusses motivations for consumers to create and share online and trends in digital media consumption among different age groups. Strategies suggested for building communities include identifying objectives, selecting appropriate technologies, and leveraging existing groups.
The document provides an analysis of 9 major automotive brand websites, evaluating their online shopping experiences across 4 stages of the consumer journey: Aware, Consider, Evaluate, and Shop. For each brand, the analysis describes the key features of the website shopping experience and rates them on a scale from 1 to 3 stars based on how they compare to industry best practices. The top brands identified as providing above average experiences included Toyota, Nissan, Volkswagen, and Kia. The analysis found room for improvement across many brand sites in better guiding consumers through the vehicle selection process and connecting them with local dealership inventory.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
"Rescuing Service Profits" | Jack Simmons presentas at the 2014 DrivingSales ...Cars.com
This document summarizes a presentation given by Jack Simmons from October 12-14, 2014 at the Bellagio Hotel in Las Vegas on rescuing service profits. It discusses how the majority of dealership profits come from service and parts as vehicles age past warranty. While consumer loyalty to service providers is eroding, the service market is expected to grow 15% over the next 3 years. The presentation addresses how dealers can embrace digital marketing to build their service reputation online and intercept consumers when they search digitally for auto repair. It emphasizes the need for dealers to be transparent about pricing, build service content on their websites, and focus on service reviews.
The document provides an overview of a benchmark study of various UK retail websites conducted by eDigitalResearch. Key findings from the study include:
- Top performing sites like JD Sports, M&S, and John Lewis scored highly across customer touchpoints like product pages, checkout processes, and customer contact.
- Areas that could be improved include email customer response times, with an average of 29% of emails responded to within 12 hours.
- Another mixed area was product detail pages, where top performers like Figleaves, JD Sports, and Asos provided clear pricing, benefits, and product recommendations.
1. The document discusses using customer surveys and analytics to improve the customer experience. It describes measuring customer loyalty, experience, and relative performance.
2. General customer experience questions can explain differences in customer loyalty well, but adding specific questions provides little additional predictive value.
3. Assessing relative performance against competitors significantly improves the ability to predict purchasing loyalty compared to using only customer experience questions. Improving a company's ranking can grow purchasing loyalty and market share.
Scott Pechstein – Why buying 3rd party is still the most efficient advertisementSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
J. D. Power AAISP Presentation by Dennis GalbraithRalph Paglia
- Automotive internet usage has grown significantly among new and used vehicle buyers over the past 8 years, impacting decisions around dealer selection, lender selection, make/model selection, and price paid.
- Automotive internet users (AIUs) tend to be more influential consumers, including auto enthusiast magazine readers, those frequently asked about vehicles, and "auto experts".
- Younger buyers under 40 are especially likely to be AIUs, and the internet impacts their decisions around make/model selection, price paid, and dealer selection.
- Many automakers and dealers are using online tools like product selectors, video demonstrations, and lifestyle matching to help consumers research and select vehicles online before visiting dealerships.
The document discusses the results of a survey of over 1,800 car owners in India regarding their vehicle purchase considerations and brand perceptions. Some key findings:
- For first-time buyers, needing a vehicle for their family's use was the top purchase driver, rather than brand image. Repeat buyers prioritized new technology.
- Both first-time and repeat buyers typically consider 3-5 brands before purchasing. SUV/van owners consider more brands than those looking at hatchbacks/sedans.
- Rural buyers tend to consider fewer brands than urban or suburban buyers due to fewer options and price points available.
- On average, buyers keep their vehicle for 6-7 years or until it reaches 50,
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...Vikrant Mudaliar
The document discusses the results of a survey of over 1,800 car owners in India regarding their vehicle purchase considerations and brand perceptions. Some key findings:
- For first-time buyers, needing a vehicle for their family's use was the top purchase driver, rather than brand image. Repeat buyers prioritized new technology.
- Both first-time and repeat buyers typically consider 3-5 brands. SUV/van owners consider more brands than those looking at hatchbacks/sedans.
- Attributes like reliability, dealership services, and resale value are important filters for both buyer types when choosing a brand.
- On average, respondents keep a vehicle for 6-7 years and drive it 50,
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Internet sales20group2012people recruitscreenhire (2)Ralph Paglia
The document discusses best practices for screening, selecting, and hiring dealership employees. It emphasizes that organizational development is important for building an effective sales team and converting marketing opportunities into sales. The session will explore strategies and tools for recruiting, screening, hiring, and training employees that are most successful. The presenter will share the tools and processes used to build some of the most successful internet sales departments, including what elements are essential for growth.
A critical analysis of customer satisfaction and brand value a comprehensive...WritingHubUK
In the extremely competitive automobile sector, customer satisfaction is necessary for retaining potential customers and to enhance the brand value. Thus the study critically evaluates the relation between customer satisfaction and brand value by taking the case of Mercedes in UK as the case study.
Automotive Dealer Internet Sales Performance StudyRalph Paglia
The document summarizes key findings from a study on dealership performance in handling internet leads. Some of the main findings include:
- Most dealerships are experiencing significant "lost opportunities" as the majority of internet leads that result in a sale are closed at dealerships other than the intended one.
- While dealership responsiveness to leads has improved, the quality of responses is declining. Customers cite a good, quick response as important in their purchasing decision.
- Brand defection, where a lead results in a sale of a different brand, is widespread. The majority of customers who don't purchase from the intended dealership do so to buy another brand.
The document summarizes a study examining how well car dealerships convert online leads into sales. Key findings include that a significant number of opportunities are lost, the quality of dealership responses to leads is decreasing, many customers defect to other brands, and high performing dealers have unique behaviors like promptly following up with customers. The study analyzed over 1 million online leads received by 1,329 dealerships over 15 months using methods like lead matching, customer surveys, dealership visits, and mystery shopping.
Automotive Dealer Internet Sales Performance StudyRalph Paglia
The document summarizes a study examining how well car dealerships convert online leads into sales. Key findings include that a significant number of opportunities are lost, the quality of dealership responses to leads is decreasing, many customers defect to other brands, and high performing dealers have unique behaviors like promptly following up with customers. The study analyzed over 1 million online leads received by 1,329 dealerships over 15 months using various research methods.
The document discusses ensuring consistent brand experience across supply chains in the automotive industry. It notes that brand experience is defined by interactions at all touchpoints, and inconsistent experiences can damage brand perception. Specifically for automobiles, customer experience with dealers directly impacts the brand image, even if the vehicle and website are excellent. Transitioning from rigid supply chains to flexible supply networks allows for more differentiated customer experiences.
This document provides an executive summary of the 2003 Manufacturer Web Site Evaluation Study - Wave 1 conducted by J.D. Power and Associates. Some key findings include:
- Hyundai's website scored highest overall. Top-rated sites included Saturn, Toyota, Lexus, Ford, and Honda.
- Successful websites had intuitive navigation, relevant information presented clearly, and high-quality photos of vehicles.
- The study evaluated websites based on navigation, appearance/presentation, and relevance of information. Navigation and relevance were more important than appearance.
- Changes to the study methodology aimed to better represent actual website visitors by focusing on brands respondents were considering purchasing.
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
Similar to 2008 Automotive Eshopper Study Final (20)
This document discusses the rise of personal branding and how individuals are building their own brands. It notes that a Google search for "personal branding" returns over 118,000 results, showing the increasing focus on branding oneself. The document stresses that with any power or influence comes responsibility, and challenges may arise when personally branding. It advocates remembering to help people understand you and provides links to follow the author on various social platforms.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
More from Automotive Social Media Marketing Reputation Management (20)
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What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.