Dorie Clark, author of Entrepreneurial You, provides advice on how to make money from an audience. She recommends practicing what you preach to gain credibility and added $200k in revenue in a year by doing so. Entrepreneurs should also resist launching new ideas without first testing and getting feedback through small pilots. To be successful, you must gain the trust of your audience and truly understand your customers. Sales should be done in a natural way to build multiple streams of revenue.

1. How to Make Money
from an Audience
A N I N T E R V I E W W I T H D O R I E
C L A R K , A U T H O R O F
E N T R E P R E N E U R I A L Y O U
IDEAS TO REMEMBER

2. 1 If you’re in the advice-giving business,
“eat your own dog food”... Dorie did, and
added $200k in revenue in a year.
PRACTICE
WHAT YOU
PREACH

3. 2 As entrepreneurs, Dorie
explains that one must resist
the temptation of unleashing a
new idea on the world before
first thoughtfully testing,
surveying and running small
pilots first.
EXPERT ADVICE:
DON'T GO IN
WHOLE HOG!

4. 3 To be successful, you must gain
the trust of your audience and
deeply, truly understand your
customers.
FIRST, BUILD
TRUST

5. 4 Sales is a normal, natural and
good thing, and if done
correctly, can be a pretty chill
process.
MAKE SALES
EASY

6. 5 The Entrepreneurial You Self
Assessment Workbook is a
great, free, resource to begin
the process. Find it at
dorieclark.com/entrepreneur
BUILD MULTIPLE
STREAMS OF
REVENUE

7. UnstoppableCEO.net/dorie-clark
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