LinkedIn:專業社群巨擎
文章發表在Rendezvo: http://rendezvo.wordpress.com
許多專有名詞和產品都翻為中文以利溝通方便,如有翻譯錯誤或是不專業敬請指教。
我並不擁有原版簡報:「"faberNovel, LinkedIn, The Serious Network, June 2013」
你可以在Slideshare上檢視英文原版簡報: http://www.slideshare.net/faberNovel/a-fabernovel-study-linkedin-the-serious-network
I do not own the original version: "faberNovel, LinkedIn, The Serious Network, June 2013"
You can view the original English version on Slideshare: http://www.slideshare.net/faberNovel/a-fabernovel-study-linkedin-the-serious-network
13. Growth Model 是由多個 Growth Loop組成
13
People
Network
[Viral loop]
User
Profile
[B2C SEO Loop]
User
Post
[B2C SEO Loop]
留言
[retention Loop]
Group
[retention Loop]
Skill
[retention Loop]
LinkedIn的Growth Model
33. Step1:建構Channel Map
33
串接方式
Scale
潛在用戶數
Targeting
鎖定難易度
Input time
需投入時間
Output time
看到成果所需時間
Control
可控制程度
生命週期
SEO 整合 Medium High High High Low 飽和期
FB AD 購買 High High Low Low High 飽和期
Facebook 整合 High Medium Medium Medium Low 飽和期
Slack 整合 Medium Low Medium Medium Medium 黃金期
FB
massager
整合 Medium Low Medium Medium Medium 黃金期