2 EDM Edu Conclave

Pulse Media Productions Pvt Ltd
&
Vireo Services
presents
Venue
Dhanbad
01st - 02nd April 2014
03rd - 04th April 2014
05th - 06th April 2014
Bokaro Steel City
Ranchi
The Education Conclave 2014 - Jharkhand Chapter
is one among the many Edu Expo’s happening
Pan India however the First Conclave, designed
to bridge the gap between Brains & Future.
This is a REMARKABLE OPPORTUNITY
for the
PROFESSIONAL COLLEGES & INSTITUTIONS
to reach
the RIGHT AUDIENCE they seek
& vice versa...
Pulse Media Productions Private Limited, #11/1, New Binnamangala, Old Madras Road, Indiranagar,
Bangalore - 560038, Karnataka
Email: enquiry@educationconclave.com, Website: www.educationconclave.com
For More Information

An Introduction
About the Event
Benefits of Participation
The EDU CONCLAVE 2014 is an Event and Expo designed to facilitate the Exchange of Ideas & a guidance
stage for PUC II students for their future streams. Expo will enable prospective students aware of the
opportunities available with the Educational Institutions (Exhibitors) that will connect their personal interest
& help in sustainable future.
In a nutshell, the Expo aim is to Inspire, Encourage and Provide the right resource to students.
The Conclave is an opportunity for students and parents to interact with the Top professors from the
renowned educational Institutions to clarify their doubts about the future guidance. Outstanding Schools
in the State will be felicitated during the closing ceremony for their contribution in nurturing students in
various segments.
The most generic Q: Why exhibit at EDUCATION CONCLAVE 2014? Let’s talk practically..
Education Conclave 2014 is well positioned in the month of APRIL 2014, just after
the board examinations and students seek direction for their future studies.
Jharkhand state per se has not hosted an education Expo and Conclave, and
aim is to bring 100's of Institutions & Colleges all under one roof to attract the
crowd of aspiring students.
On the Spot Guidance & Admission cell for students to take direct assistance
for admissions onsite.
TIMINGS of EVENT:
COST EFFECTIVE:
STRATEGIC VALUE:
FOOT FALL:
SPOT GUIDANCE:
Education Conclave 2014 is the most cost effective mode of Direct marketing
for professional Institutions. Expo will enable their marked presence in Indian
Education market.
Based on Research over web, social media and past experiences, Jharkhand
is an ideal venue to host a National level Expo and Conclave for students to
benchmark elite positions in professional market after their higher studies.
This adds VALUE to Institutions for their Quality & Placements.
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PUBLICITY Plan
Benefits of Participation
Marketing & Promotional Plan
CONTINUED...
Both Traditional and Non Traditional format of Promotional strategy is designed to
reach the niche corners of the state. Please refer our Promo section for more details.
Expo’s Marketing & Promotional plan aspire to Generate Leads of Brains not limited
to State however Country as a whole for the Exhibitors.
Arch Gate’s at strategic locations (5 Nos. per city) along with Pole Pennants back
to back branding throughout the city (50 Nos. per city) and Self Standing 4 sided
boxed branding (20 Nos. per city) will create a wave of Information about the Expo
Hoarding’s at key places in the city will showcase the Event & Expo details at 5
locations per city (20 feet x 20 feet).
PROMO CAMPAIGN:
EXHIBITOR
DIRECTORY:
EXPO & CONCLAVE:
LEAD GENERATION:
ATL BRANDING:
ATL BRANDING II:
Exhibitor DIRECTORY will provide Highlighted space for participating Exhibitors. The
Directory will not be limited to the state, will be shared with all registered
students PAN INDIA through Social Media campaign. The copy will reach
aspirant.
FREE copy
30 thousand+
The Conclave is scheduled at the last venue to discuss the present education
system and future prospects of students. Students will get an open forum to
interact with the renowned industry experts.
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15 Nos. of Mobile Display Unit will run throughout the city and adjoining places
to make the information reach at niche corners. In addition, MDU’s will be static
at Intermediate examination centers.
MDU:•

CONTINUED...Marketing & Promotional Plan
Street Boards and Banners / Posters will be fixed / pasted near prominent schools.
A Self Kiosk system with relevant information and forms will be placed strategically
in all major school’s of the city / state for online/sms/email participation.
POSTERS/BANNERS:
BTL SELF KIOSK:
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05 Nos. promoters will be positioned at each intermediate examination center to get
the ONSITE Registrations for the Expo and generate database.
Based on the Database generated by the above promotional plans, SMS Reminders
will be sent to aspirants for the Expo.
WEB campaigns and Advertisements on Facebook, Twitter and other Social Media
will be the approach to reach target audience.
NEWSPAPER’s has been the only medium to reach the niche corners & Target Group
therefore Advertisement in State Dailies will be placed supported by Paper Inserts.
Electronic Direct Mailer exercise will be in place to share the information about the
Expo and Conclave to mass directly to the Inbox.
Education Conclave 2014 TV Ads will run on the partnered State level Channel to
ensure the importance & impact of the Expo and Conclave is not missed out.
DID WE MISS ANYTHING???
PROMOTERS:
SMS CAMPAIGN:
WEB CAMPAIGN:
PRINT PUBLICITY:
EMAIL CAMPAIGN:
TV AD CAMPAIGN:
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PUBLICITY Plan

Exhibitor Information
Exhibitor Profile
ENGINEERING COLLEGES & INSTITUTIONS
MEDICAL, DENTAL & NURSING COLLEGES
LAW COLLEGES
AERONAUTICS / AVIATION COLLEGES & INSTITUTIONS
FASHION / MEDIA COLLEGES
MERCHANT NAVY COLLEGES
HOTEL MANAGEMENT INSTITUTIONS
POLYTECHNIC COLLEGES
DISTANCE LEARNING
M.B.A. & MANAGEMENT COLLEGES
For the Exhibitor Manual, Hall Plans
& Sponsorships, mail us at
enquiry@educationconclave.com
(Accredited and Deemed)

About Organizer’s
Organizer Profile
Established in 2007, Pulse Media Productions Pvt. Ltd. has executed many
successful projects including High end events, Exhibitions, Celebrity Nights and
promotional campaigns. The team has been impulsive in organizing hi-value
services that have spanned 15 artists and have reached out to over 10 Lacs people
through collective media. We have brought in many first time, one- of- a- kind
services.
We developed over the span of 3 years and gained momentum to penetrate the
Media industry and are ready to carve a reputation as one of India's youngest and
fastest growing Media & Entertainment company.
Creating a wave wherever we go, you can expect a professional skilled work force
at Pulse. We thrive on high energy, positive thinking and challenges - as we desire
only high quality results. We dream in reality, after all, future is what you make of
your present. It is what makes dreams come true.
Pulse Media Productions Private Limited
Vireo Services
Team Vireo Services is working in the field of Educational Exhibition from last
five years in the name of Frenzia Edu- Fair. Vireo has also done more than 20
Education Fair in different areas of Bihar & Jharkhand and Aspire to grow their
services with innovation & in house talent exposure.
From past 06 years, Vireo Service representatives and consultants has given
right Direction & Educational Guidance to 3000 odd students in various stream.
Not only this however the Team of Experts has organized Motivational Classes
for School & College Students.

2 EDM Edu Conclave

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