Prima is a PR consultancy firm focused on enhancing networking and work opportunities for PR students at Murdoch University. The document outlines objectives to recruit members, increase attendance at events, and foster professional connections, along with tactics such as recruitment events and regular updates. It also includes strategic plans for publicity and member retention over a timeline spanning several months.

1. As an elite PR consultancy firm, PRima aims to provide first-class services for our clients

3. Club for students Main aim: PR students at Murdoch University Network Socialize Work experience

4. SWOT ANALYSIS Strengths: Wide potential consumer base. Weakness: Lack of promotion of . Lack of networking opportunities Lack of support by PR professionals Opportunities: Bringing PR students together Threats: Just a social club with no emphasis on PR

5. MESSAGE … Because you think ahead . Pure provides an active social life while offering first class opportunities to get a first class career.

6. Target Public Primary Target Audience  Focus on 1st and 2nd year internal students  PR students at Murdoch University – Major: PR Double major: with PR as one of them Minor: PR Secondary Target Audience  Potential students  Third year students

7. Objectives Objective 1: To recruit 40% of internal PR students in Murdoch University as members by February 2010. Objective 2: Reach an average member attendance of 70% to social events until February 2010. Objective 3: Attain a minimum of 5 professional public relations consultant contacts by February 2010.

8. Strategic Development Strategy 1: Generate publicity for Pure through both media and other promotional activities (by giving information to target audiences). Strategy 2: Increase frequency of meetings and social networking events to increase member attendance and maintain brand loyalty to Pure. Strategy 3: Foster work experience opportunities and relationships between members and public relations practitioners through increased social events.

9. Tactics Stage 1: Recruitment Introduce upcoming recruitment event and give brochures at all PR and media studies lectures. Utilize local Murdoch Radio for promotion. Icon on My Murdoch for PR students Presentation of gift bag upon confirmed membership. Events - Orientation Week Semester 1 & 2 - Open Day - Recruitment Event

10. Tactics Stage 2: Retaining Members Regular emails on latest updates Events Purification Stage 3: PR professionals Event Pure Night

11. Orientation Week

13. Orientation Week “ Blackout” Light sticks “Pure” “ Join Pure” Lights on - Banner ‘Join Pure for an active PR life’ incl. reference to stall outside

14. Purification Casual get-togethers at the Tavern After classes, 5pm – 8pm Sausage Sizzle - Gold coin donation Pure Members 15% off drinks

15. Pure Day Extensive Re event at Bush Court Personalized PURE T-shirt upon membership Guest lecturer sharing experience

16. Pure Night Theme: ‘Pure White Glamour’ Opening held by Pure Introductory speeches by PR professionals Question and Answer Session Booze and Schmooze Dinner & Dance

17. Timeline February Orientation Week March Purification Quantitative April Pure Day May Purification Survey June Semester 1 Semester 2 August Orientation Week Open Day September Purification October Pure Night November Purification December Purification Survey July January February

18. Financials

19. Evaluation Beginning (March): Quantitative Research Modification phase (May): Informal Evaluative Research (February): Mixture of closed and open ended

21. Because you think ahead