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Campaign: Fun Friday Challenges
• Challenges posted to the Kik’s Twitter and
  Facebook fans on Friday
• Fans would enter by sending their entry in via
  Kik Messenger

• Best entries posted on the Kik Blog on
  Monday and readers would vote for their
  favourite

• Winner is mailed a Kik Prize Pack (promotional
  clothing items & personal letter)
Outcomes
• Numbers:
  – 7 weeks
  – 14 posts on Twitter & Facebook
  – 6 blog posts
  – 30 contest entries

        418                          464
   Facebook Likes             Facebook & Blog
                                 Comments
Outcomes cont…
• Community goals
  – Drive online buzz: The most active & engaged
    community members were most likely to win

  – Drive offline buzz: Winners would be able to wear
    their support for the app

  – Community-focused blog content

  – Building relationships with participants

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Kik Messenger: Fun Friday Campaign

  • 1. Campaign: Fun Friday Challenges • Challenges posted to the Kik’s Twitter and Facebook fans on Friday
  • 2. • Fans would enter by sending their entry in via Kik Messenger • Best entries posted on the Kik Blog on Monday and readers would vote for their favourite • Winner is mailed a Kik Prize Pack (promotional clothing items & personal letter)
  • 3. Outcomes • Numbers: – 7 weeks – 14 posts on Twitter & Facebook – 6 blog posts – 30 contest entries 418 464 Facebook Likes Facebook & Blog Comments
  • 4. Outcomes cont… • Community goals – Drive online buzz: The most active & engaged community members were most likely to win – Drive offline buzz: Winners would be able to wear their support for the app – Community-focused blog content – Building relationships with participants