Campaign: Fun Friday Challenges involved posting challenges to Kik's social media pages on Fridays. Fans would submit entries through Kik Messenger. The best entries were featured on the Kik blog on Mondays for readers to vote on. The winner received a Kik prize pack. Over 7 weeks there were 14 social media posts, 6 blog posts, and 30 contest entries which drove over 400 Facebook likes and comments and engaged the community.