1 Running head: Frito Lay North America 7 Frito Lay North America Frito Lay North America Abdullah Bin Jadid University of the Incarnate Word Table of Contents Mission--------------------------------------------------------------------------------------------------------3 Introduction--------------------------------------------------------------------------------------------------5 Internal Analysis-------------------------------------------------------------------------------------------- External Analysis------------------------------------------------------------------------------------------- SWOT Analysis--------------------------------------------------------------------------------------------- Strategy #1--------------------------------------------------------------------------------------------------- Strategy #2--------------------------------------------------------------------------------------------------- Strategy #3--------------------------------------------------------------------------------------------------- Strategy #4--------------------------------------------------------------------------------------------------- Conclusion--------------------------------------------------------------------------------------------------- References--------------------------------------------------------------------------------------------------- Mission Statement Per Pearce, J.A. & Robinson, R.B, the company mission is a broadly framed but enduring statement of a firm’s intent. It embodies the business philosophy of the firm’s strategic decision makers, implies the image the firm seeks to project, reflects the firm’s self-concept, and indicates the firm’s principal product or service areas and the primary customer needs the firm will attempt to satisfy. In short, it describes the firm’s product, market, and technological areas of emphasis, and it does so in a way that reflects the values and priorities of the firm’s strategic decision makers. An excellent example is the company mission statement of Nicor Inc., shown in Exhibit 2.1, Strategy in Action. (p. 23) As stated by Frito-Lay, the vision from their official website is “At Frito-Lay, we’re all about good fun — from making tasty snacks to get your party started to taking care of our 50,000 employees who know how to find the fun in everyday challenges. As a proud member of the PepsiCo family, Performance with Purpose is what we work to achieve every day. And to us, that means creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share” F. (2017). Furthermore, Frito-Lay is the manufacturer of over 40 different snack products. Together with Pepsi-Cola, Frito-Lay is responsible for satisfying snack urges to billions all over the world. Frito-Lay truly is the world's favorite snack and is always within arm's reach S. (1970, January 01). Frito-Lay Leaderships are: Vivek Sankaran is president and ...