This document discusses the importance of considering the audience when giving presentations about amateur radio. It stresses that the goal should be to increase the audience's knowledge in a way that influences their attitudes and behaviors regarding amateur radio, such as deciding to become a ham or supporting antenna regulations. The speaker should find out what the audience wants to get out of the presentation and respect their backgrounds to avoid boring or confusing them. Failing to understand the audience or lacking a clear point are two ways presentations can go wrong. The topic may be amateur radio but the focus should really be engaging the audience.