Globosat is a Brazilian media company that owns 33 TV channels and has undertaken a large digitization project to preserve its video archive of 172,000 hours and make the content accessible online. The project will digitize tapes and migrate the content to LTO5 storage over multiple phases from 2011-2016. It involves preparing tapes, digitizing the content using a workflow of Flexicarts and VTR equipment, archiving to LTO5, and returning tapes to an external warehouse. Challenges include budget, prioritizing content, and maintaining productivity while changing equipment and warehouses. Lessons learned include the value of a mixed team and clearly defined roles, processes, and metrics.

1. 172.000 HOURS
DIGITIZATION PROJECT
What a journey !
FIAT IFTA 2015
Vienna

2. GLOBOSAT AND PAY TV MARKET

3. A LITTLE BIT ABOUT GLOBOSAT
HISTORY
• A Brazilian content provider company for Pay TV
• Founded in 1991
• Part of Globo Group (same group as Globo TV)
• Produce our own programs
• Provide local representation of foreign channels
• Buy programs to fill program schedule

4. THE BRAZILIAN MARKET
THE PAY TV MARKET
AUDIENCE SHARE (%)
FREE TV vs PAY TV
Prime Time - Individuals with TV
Source: IBOPE MW/Viewing Times/Individuals with Pay TV, 2009 to 2011 (8 markets), 2012-2013 (9 markets), 2014 -2015(15 markets)/Prime Time/Period: accumulated Jan-Dec 2009- 2014 and *Jan-Jun/15.
BRAZILIANS ARE WATCHING MORE AND MORE PAY TV
Free TV Total Pay TV Other Devices
63 63 62 61
53 54
31 30 30 31
37 35
6 7 8 9 10 11
2010 2011 2012 2013 2014 2015*

5. PAY TV IN BRAZIL (Household Subscribers)
THE PAY TV MARKET
THE MARKET HAS SEEN RECORD GROWTH IN
RECENT YEARS
61
Million
potential
Viewers(1)
May/2015
SOURCE:
(1) Forecast: 3.1 individuals per household, PNAD Base 2012
(2) ANATEL - 2009-May/15
(3) Penetration: ANATEL/Base number of households, Brazil / IBGE-PNAD
Penetration
2009 2010 2011 2012 2013 2014 2015
+18% aa
7,5
+31% aa
9.8
12% 14% 18% 23% 26% 28%
6,37.5
+31% aa
9,8
+30% aa
12.7
+30% aa
12,7
+27% aa
16.2
+27% aa
16,2
+11% aa
18.0
+11% aa
18,0
+9% aa
19.6
30%
+9% aa
19,6
May/15
19.7

6. GLOBOSAT CHANNELS

7. 33 CHANNELS
22 WITH HD OPTION
9 PAY-PER-VIEW CHANNELS
GLOBOSAT CHANNELS
1 INTERNATIONAL CHANNEL

8. CONTENT ON DEMAND
GLOBOSAT CHANNELS
AVAILABLE TO SUBSCRIBERS ON OTHER PLATFORMS
Obs: SporTV PLAY, GloboNews PLAY, Premiere PLAY and Combate PLAY also offer live content.
Exclusive content for subscribers of the Premium channels
Documentaries about art, science, history and actuality, dance and music performances.
Historical records and music documentaries

9. GLOBOSAT CHANNELS
TOP OF MIND channels
•Source: Data Folha - 2014 Top Of Mind survey
•QUESTION: When you think of (x category) Pay TV, which is the first channel that comes to mind?
•CATEGORIES: NEWS CHANNEL, SPORTS CHANNELS, MOVIE CHANNELS, WOMEN’S VARIETY OR ENTERTAINMENT CHANNELS, YOUNG
PEOPLE’S CHANNEL and CHANNELS WITH ADULT/EROTIC CONTENT
.
news
6
GLOBOSAT CHANNELS ARE THE MOST WIDELY REMEMBERED
IN THEIR SEGMENTS
sport
films
woman youth
adult

10. GLOBOSAT CHANNELS
4K
Source: Novas Mídias.
* Set Top Box : Pay TV operators equipment that sends signal to TV sets. .
GLOBOSAT CONTENT AVAILABLE
IN ALL RELEVANT DEVICES
DesktopTV Smartphone Tablet XBox Set Top Box* TV 4K

11. GLOBOSAT ARCHIVE

12. SOME NUMBERS….
GLOBOSAT ARCHIVE
• 216.000 hours of archived
content on physical media
 200.000 hours (TAPES)
 8.000 hours (XDCAM)
 3.000 (CDs/DVDs)
 5.000 (MINI DV/DVCAM)
• 470.000 hours of archived
content on LTO
 330.000 hours born digital
 140.000 hours digitized

13. ARCHIVE TEAM
GLOBOSAT ARCHIVE
Annotation
&
Research
Asset Management
Digital
Archive
Controlled
Vocabulary
Technical background
• Digitize/Archive
Archivists/Administrative background
• Define and implement Policies and Procedures (Archivists)
• Manage content expiration date -> destroy/delete
• Provide content
Librarians/Archivists
• Manage terms/taxonomies
• Implement the Thesaurus
Journalists
• Index/Describe
• Search

14. DIGITIZATION PROJECT

15. WHY DIGITIZE ?
• Prevent content loss due to tapes and equipment obsolescence
• Allow fast and simultaneous acess to the collection
• Provide imediate acess to low resolution content
• Preserve the content by restricting access to the original tapes
• Follow technological evolution
DIGITIZATION PROJECT

16. SCOPE
• Digitization of 172.000 hours (from BETACAM to LTO5)
• Only content produced by Globosat
• Selected programs/events
• Most used tapes
DIGITIZATION PROJECT

17. DIGITIZATION PROJECT
2011 2012 2013 2014 2015 2016
SCHEDULE
Phase 1: 28.000 hours (1.200h/month)
Phase 2: 16.000 hours (2.200h/month)
Phase 3: 36.000 hours (4.000h/month)
Phase 4: 40.000 hours (5.000h/month)
Phase 5: 52.000 hours (3.500h/month)
May Nov
Jun Apr
Dec Aug
May Jun
Sep Apr

18. WORKFLOW
Generate
list of tapes
Bring tapes
from external
warehouse
Organize
logistics
(IN)
Clean and
Prepare tapes
(TC IN/TC OUT)
Insert tapes in
Flexicarts
Start
digitization
Archive in
LTO 5
Check archiving
results
Send back tapes
to external
warehouse
DIGITIZATION PROJECT
Organize
logistics (OUT)
VTR SONY
SONY
PEBBLE/DOLPHIN
DIVA (ORACLE)
VIZ ONE (VIZRT)
DIVA (ORACLE)
VIZ ONE (VIZRT)

19. HUMAN RESOURCES
DIGITIZATION PROJECT
00 to 6:00 6:00 to 12:00 12:00 to 18:00 18:00 to 24:00
Logistics
Tapes preparation
Digitizing/Archiving
* We also have an Archive Specialist responsible for content prioritization (not dedicated do the project)
Formal
employee
Formal
employee

20. EQUIPMENTS
DIGITIZATION PROJECT
• Until Apr/2012: 5 Flexicarts and 10 VTRs• From May/2012: 7 Flexicarts and 19 VTRs
Used only in case of
failure of any other
Flexicart/VTR
Maintenance procedures occur twice a month

21. MAIN CHALLENGES
• Budget $$$$$ *
• Prioritize the content to be digitized
• Maintain weekly goal while changing the external warehouse
• Keep the human resources motivated, trained and process driven
• Educate the users in a new way of retrieving the content
• Decide what to do with the original tapes
* US$ 1MM (US$ 5.8/hour) -> Only HR costs (we used existing equipment and software)

22. LESSONS LEARNT
• It was really good to have a mixed team (temporary workers and formal employees)
• Once the team understands the value of the Project and their
contribution to the deliverables, they get committed !
• The simplest tasks can be essential to achieve complex goals !
• Defining specific roles and responsibilities increased productivity
• It was very important to define scope, schedule and metrics!
• Garantee constant training and process adherence
• Partnership with Engineering team was essential !

23. NEXT STEPS…
• Define and implement a QC process/tool (samples?)
• Describe the digitized content (some metadata at least)
• Speech to text -> hard to find tools that translate to portuguese !
• Face recognition -> tested HP Autonomy
• Automatic index tool -> testing Nexidia
• Start ingest/archive XDCAM content*
* 12.000 XDCAMs (~ 8.000 hours)

24. THANK YOU!
Marcia de Simoni
Content Archive Manager
msimoni@globosat.com.br
Renan Porto
Digital Archive Coordinator
renanp@globosat.com.br