Are you and your nonprofit team currently tracking fundraising KPIs? If you're not, you're not alone. Many nonprofit teams struggle to understand what really matters to them when it comes to their analytics data, goals, and metrics. Learn fundraising KPI and grow your Nonprofit!

1. Digital
Fundraising KPIs
Your Nonprofit
Should Be
Tracking
17

2. Digital fundraising KPIs are some of the most
important KPIs for your nonprofit since
donations are likely one of your largest
funding sources

3. SO, WHAT ARE
KPIS?

4. KPIs or Key Performance Indicators are
measurable values that demonstrate how
effectively an organization is achieving its key
strategic and operational objectives

5. Characteristics of
KPIs

6. In order to be useful for your nonprofit, your
KPIs should also be
Clearly defined Quantifiable Adaptable
Crucial to
achieving
organizational
objectives
Providing
incentives for
staff
Practical and
actionable

7. What kind of Key
Performance
Indicators (KPIs)
should you use?

8. GIFTS SECURED
1

9. Starting with the basics, this metric simply
measures how many gifts your nonprofit
received within any given time frame (1
month, 1 year, 3 years)

10. New Donors Acquisition
Rate Growth
2

11. This digital fundraising KPI indicates how
many donors you gain in a certain time frame
or per channel

12. Donor Retention Rate
3

13. Donor retention rate is the percentage of
donors who have given more than once.
Recurring donors are incredibly valuable to
nonprofits
%

14. Donor Reactivation Rate
4

15. This digital fundraising KPI is concerned with
individuals who stopped giving at one point in
time but gave again to your nonprofit

16. Average Gift Size and
Growth Rate
5

17. Average gift size is a metric best used when
tracked on a recurring basis. That way, you
can see if your gift size is growing, stagnating,
or decreasing

18. Fundraising ROI
6

19. ROI or Return on investment is essential,
especially to nonprofits with an often limited
budget

20. Recurring Gift Percentage
7

21. This digital fundraising KPI tells your nonprofit
exactly what part of your total donations
comes from recurring donors

22. Giving Capacity
8

23. Giving capacity estimates the amount of
money your donors are able to give. Knowing
the giving capacity of donors allows your
nonprofit to forecast and plan better

24. Time between First and
Second Gift
9

25. This KPI highlights the importance of keeping
the time between the first and second
donation as short as is reasonably possible

26. Donor Lifecycle
Migration
10

27. Donor lifecycle migration is the progression a
donor makes from being a ‘cold prospect’ to a
donor, then a recurring donor, then a major
donor

28. Social Media KPIs
for NONPROFITS

29. While likes and follows can still be an
important digital fundraising KPI, the number
of ‘likes’ and ‘followers’ tells us little about
how engaged the users are or how much (if at
all) they’re donating

30. Amplification Rate
11

31. This metric refers to shares, retweets,
reposts, reblogs, revines… anything “re”

32. Conversation Rate
12

33. Conversation refers to comments and replies
to your content

34. Landing Page Conversion
Rate
13

35. Conversation refers to comments and replies
to your content

36. Email KPIs for
NONPROFITS

37. Emails are free and easy to send. So, it’s
tempting to think emails are an easy win. Your
target audience is swamped by dozens of
emails every day, including fundraising emails

38. Delivery Rate
14

39. Albeit a more technical KPI, it’s important to
have the basics covered. This KPI measures
how many of your emails reach their
destinations

40. Unsubscribe Rate
15

41. This KPI measures how often a recipient
unsubscribes from your mailing list. Naturally,
you should aim for a very low unsubscribe rate

42. Open Rate
16

43. Open rate KPI shows you the percentage of
recipients who opened an email from your
organization

44. Click-Through Rate
17

45. Your emails should always include a call to
action – a link that gives the reader something
to do nex

46. Email Conversion Rate
17

47. After your email has been opened and read, and you
got as far as the reader clicking one of your calls to
action, the next metric measures whether the
individual completed the action after clicking the link
in your email

48. Conclusion

49. Nonprofit leaders are constantly faced with
challenges. Meeting rising expectations of multiple
stakeholders, improving accountability, and
strengthening the overall performance of their
organization

50. It also takes a lot to change hearts,
habits, and attitudes in order to build a
strategic organization, but it is well
worth the effort
READ MORE
https://donorbox.org/nonprofit-
blog/17-digital-fundraising-kpis-
your-nonprofit/