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1673395.ppt
1.
2.
Chapter 1 The World
of Hospitality
3.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Objectives • Explain the importance of the hospitality industry to the economy. • Describe the diversity of the hospitality industry. • Differentiate among the five segments and give an example of one business in each. • Explain why all segments of the hospitality industry should aim to satisfy the customer. continued
4.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Objectives • Describe the ways in which chains differ from franchises. • Explain the purpose of professional organizations and career and technical student organizations.
5.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. The Hospitality Industry • Hospitality includes travel and tourism, the world’s largest industry • In the United States, the hospitality industry is the second-largest employer • Money spent by travelers flows through the economy, affecting many other businesses
6.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Industry Diversity • Hospitality businesses provide diverse products and services, including – lodging – food – entertainment – transportation • The hospitality industry serves diverse customers • Hospitality employees are also diverse
7.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Industry Complexity • The hospitality industry has five segments: – food – lodging – travel – tourism – recreation ©Sean Pavone Photo/Shutterstock.com
8.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. The Foodservice Industry • The foodservice industry – consists of businesses that prepare food and beverages for customers – includes businesses of many sizes, types, and locations – is the largest and most varied segment of the hospitality industry
9.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. The Lodging Industry • The lodging industry consists of businesses that provide overnight accommodations • Lodging includes a wide range of prices and levels of service
10.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. The Travel Industry • The travel industry consists of businesses that physically move travelers from one place to another, such as – car rentals – taxi and ferry services – train and bus services – airlines
11.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. The Tourism Industry • The tourism industry consists of businesses that organize and promote travel, such as – travel agencies – tour operators – cruise companies – meeting and convention planners – convention and visitors bureaus – travel and tourism offices – travel planners, who create travel packages
12.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. The Recreation Industry • Recreation is any activity done for rest, relaxation, and enjoyment • The recreation industry includes such operations as – entertainment – spectator and participatory sports – attractions
13.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. A Customer Focus • All segments of the industry must meet customer needs • All hospitality workers contribute to a customer’s overall experience
14.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Business Categories • A single-unit business – has only one establishment (location) – is also called an independent business – is not connected to any other business • A multi-unit business – has two or more establishments – may be part of a chain or franchise
15.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Chains • A chain is a business that has more than one establishment under the same name and the same ownership • A chain’s brand, which distinguishes it from its competitors, may include – name – logo – tagline
16.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Franchises • A franchise is the right to set up a business using the brand and products of another business • The franchisor owns the chain and brand, while the franchisee buys the right to use the brand • All franchises are part of a chain, but not all chains have franchises
17.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Professional Associations • A professional association consists of a group of people organized to improve themselves, their profession, and their industry • Includes such major associations as – the National Restaurant Association (NRA) – the American Hotel & Lodging Association (AH&LA) – the U.S. Travel Association
18.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Activities of Professional Associations • Professional development • Standards and ethics • Networking • Public relations • Government relations
19.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Value of Involvement • Involvement in a professional organization can provide benefits such as – scholarships for students planning to enter the profession – help with job searches, professional development, and networking – opportunities to develop leadership skills and other abilities
20.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Student Organizations • A career and technical student organization (CTSO) is for students interested in a career area, such as hospitality or business • A CTSO gives students the opportunity to develop – interpersonal skills – leadership skills – career skills – technical skills
21.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. Benefits of Belonging to a CTSO • Opportunities to meet with professionals in the industry • Availability of scholarships • A variety of civic, service, social, and fund- raising activities • Competitive events at the local, state, and national levels
22.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. • What is the world’s largest industry? – travel and tourism • In what three ways is the hospitality industry diverse? – It provides diverse products and services, serves diverse customers, and employs diverse workers. Chapter 1 Review continued
23.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. • Name the five segments of the hospitality industry. – food, lodging, travel, tourism, recreation • Which segment is the largest and most varied? – the food industry Chapter 1 Review continued
24.
Permission granted to
reproduce for educational use only. © Goodheart-Willcox Co., Inc. • What distinguishes a chain from its competitors? – its brand • Name four types of skills that can be developed by belonging to a CTSO. – interpersonal, leadership, career, and technical Chapter 1 Review
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