How to convince your 50+ boss in 10 to start creating a digital strategy. Examples, case-studies, arguments

1. just a buzz
a cost-center
a future sexy toy
online-marketing
a new business modell
a mixture of content, channels and customer data
How to inspire a coorporate officer in 5 minutes to handle the
enterprise digital challenge?
Szabolcs Mizsei

2. AGENDA
1. What is digital?
2. How digital businesses performing?
3. Examples
4. Practicals
5. 30 + discussion

3. The first digital decade – 1994-2004

4. The second digital decade from 2005 till now

5. The focus is shifting from technology innovation
to humanisation and interactions.
People are making and participating, not consuming anymore.
Today 77% of all online content is created by the users.

6. Transforming
customer behaviors
68% - demanding
347 - content-seeker
3-4 screen - digitally divided
join digital tribes
new patterns of consumption
involvement
free value
constant side-stepping

7. DIGITAL
is the
IMPETUS
of our time.

8. How digital businesses are performing?

9. DIGITALINTENSITY
TRANSFORMATION MANAGEMENT INTENSITY
Source:CapGeminiConsulting–MITAnalysis2012
Companies classified as
“DIGIRATI”
have a 26% higher profitability and 9% higher revenue.

11. Where CEOs have shared their digital
vision, 93% of the employees feel that
it’s the right thing for the organisation.
MIT Sloan – Cap Gemini Survey, 2014

12. As a market leader, can I act like an underdog?

13. Resolving the dilemma – some examples

14. Tale of a family-based company

16. Volvo – converting their B2B strategy into B2B+C –
partners with distributors and dealers to sell and service their
cars. But now Volvo decided to start direct communication
with its customers to collect customer data.
It developed a mobile applications based on
social networks like:
• car tracking,
• roadside assistance,
• remote services such as door control,
• remote dashboard and
• starting heather.
Global brand-building through customer experience

17. Distribution transformed = business transformed
Part of the individual
transformation business
Build direct customer
services
Transform Telenor as a
telecommunication
company…
now it’s more than that
B2B completely skipped
Solely B2C

18. Customer value transformed
Car tracking
Roadside assistance
Remote dashboard and
Starting heather
Financial services
Health-care services
through IoT
Redefine natural
Suppliers

19. What’s in common?
Physical product to digital | Digitally enhanced selling | Customer channel coherence

20. So, how to become more digital?

21. – chances to be involved
– simplicity
– ways to make + share
– ingredients, leave it incomplete
– skills and knowledge to get people’s money,
– give them a platform
– respect their time & privacy
A digital brand gives you

22. On the FMCG marketplace
• Be the place that people side-step to
• Set the stage for your new level of services
• Change the complete digital setting as eliminating competitors
• Always offer a fair value and a little upsell and repeat…
• Real feed-back, contribution, participation

23. So what is your digital journey?