16 24 facebook ethnography sep 2011
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The document summarizes the results of an ethnography study conducted on Facebook users in the UK aged 16 to 24. It found that for both boys and girls, the top things keeping them talkative on Facebook are sports, romance/sex, activities, drinking, shopping, friends and travel. It also lists the most common types of content shared by both groups as sports, photos, music, apps, humor, fun and game apps.
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Presentation1
The document contains profiles of 4 females between ages 17-18, including their name, age, gender, favorite band/artist, interests and hobbies, dress sense, favorite music magazine, and basic information. Rachael Jobbins is 18 and studies media while unemployed, Katie May Williams is 17 and studies film/media/drama while active in her free time, Faye Roche is 17 and studies health/social while unemployed and looking for work, and Joely Cox is 18 finishing A-levels while working part time and spending free time with her girlfriend.
Evaluation question 4
The target audience for the media product is 16-24 year olds, both male and female. The document provides profiles for a sample male target, Jim age 18, and female target, Ellie age 17, detailing their interests, likes, dislikes and media consumption habits to illustrate the type of people who would read the magazine, which includes listening to certain music genres and following various music artists.
Market Research
Over 50% of those surveyed were between 14-16 years old, with the second largest group being 15-17. The majority listened to hip-hop, rap, and pop music and followed their favorite artists on social media, though most did not read or buy physical music magazines.
Market Research
Over 50% of those surveyed were between 14-16 years old, with the second largest group being 15-17. The majority listened to hip-hop, rap, and pop music and followed their favorite artists on social media, though most did not read or buy physical music magazines.
Lauren - psychographic profile
Sam is a 17-year-old who lives in London in an estate. They follow seasonal fashion trends and wear brands like Nike, Adidas, Topshop, New Look, Hollister, and Ralph Lauren. Their favorite artist is Ed Sheeran because they can relate to his emotional music. In their spare time, Sam goes out with friends, watches TV, and sleeps. They are interested in social issues like drugs, drinking, smoking, driving, and partying. Their best memory is going on holiday abroad with friends and they most likely spend money on clothes and food. Sam aspires to go to university to study something they enjoy and the most important thing to them is family who are always supportive.
Gay Families Rock!!
This slide presentation is just a second part to the first one. The main idea is answering the question of does growing up in a gay home have a bad efeect on the children?
Production pitch
This document discusses the film Graduation and its target genre conventions and audience. It summarizes that Graduation is a teen comedy produced by Orbit Studios that follows conventions of popular films like American Pie by including themes of parties, alcohol, sex and social cliques in high school and college settings. It believes Universal is a good distribution partner because of their experience with similar genres and global reach to maximize profits. The plot and cast are then outlined, focusing on three socially awkward teens trying to gain status and lose their virginities at a graduation party.
Questionnaire data
We surveyed 20 people on their television viewing habits, interests in documentaries, comics and films. 13 of the respondents were female and most were aged 16-20. Documentaries and BBC were most popular. While few collected comics, most knew someone who did and expressed interest. Superheroes like Batman and Superman were favorites. Most associated comics with nerdy audiences and saw them having a positive impact. Nearly all had heard of Comic-Con and most wanted to attend.
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Presentation1
The document contains profiles of 4 females between ages 17-18, including their name, age, gender, favorite band/artist, interests and hobbies, dress sense, favorite music magazine, and basic information. Rachael Jobbins is 18 and studies media while unemployed, Katie May Williams is 17 and studies film/media/drama while active in her free time, Faye Roche is 17 and studies health/social while unemployed and looking for work, and Joely Cox is 18 finishing A-levels while working part time and spending free time with her girlfriend.
Evaluation question 4
The target audience for the media product is 16-24 year olds, both male and female. The document provides profiles for a sample male target, Jim age 18, and female target, Ellie age 17, detailing their interests, likes, dislikes and media consumption habits to illustrate the type of people who would read the magazine, which includes listening to certain music genres and following various music artists.
Market Research
Over 50% of those surveyed were between 14-16 years old, with the second largest group being 15-17. The majority listened to hip-hop, rap, and pop music and followed their favorite artists on social media, though most did not read or buy physical music magazines.
Market Research
Over 50% of those surveyed were between 14-16 years old, with the second largest group being 15-17. The majority listened to hip-hop, rap, and pop music and followed their favorite artists on social media, though most did not read or buy physical music magazines.
Lauren - psychographic profile
Sam is a 17-year-old who lives in London in an estate. They follow seasonal fashion trends and wear brands like Nike, Adidas, Topshop, New Look, Hollister, and Ralph Lauren. Their favorite artist is Ed Sheeran because they can relate to his emotional music. In their spare time, Sam goes out with friends, watches TV, and sleeps. They are interested in social issues like drugs, drinking, smoking, driving, and partying. Their best memory is going on holiday abroad with friends and they most likely spend money on clothes and food. Sam aspires to go to university to study something they enjoy and the most important thing to them is family who are always supportive.
Gay Families Rock!!
This slide presentation is just a second part to the first one. The main idea is answering the question of does growing up in a gay home have a bad efeect on the children?
Production pitch
This document discusses the film Graduation and its target genre conventions and audience. It summarizes that Graduation is a teen comedy produced by Orbit Studios that follows conventions of popular films like American Pie by including themes of parties, alcohol, sex and social cliques in high school and college settings. It believes Universal is a good distribution partner because of their experience with similar genres and global reach to maximize profits. The plot and cast are then outlined, focusing on three socially awkward teens trying to gain status and lose their virginities at a graduation party.
Questionnaire data
We surveyed 20 people on their television viewing habits, interests in documentaries, comics and films. 13 of the respondents were female and most were aged 16-20. Documentaries and BBC were most popular. While few collected comics, most knew someone who did and expressed interest. Superheroes like Batman and Superman were favorites. Most associated comics with nerdy audiences and saw them having a positive impact. Nearly all had heard of Comic-Con and most wanted to attend.
Trag aud
This document discusses the target audience for a horror film as being 16-25 year olds who enjoy watching scary movies together. It notes that most horror films are rated 15 or 18 due to violence and language. The target audience shops at trendy yet affordable stores and listens to popular music genres like pop, R&B, electronic, and rap. They also watch television shows aimed at young adults and teenagers. Social networking sites could be used to promote the film to this audience.
Market Research Results
Over 50% of those surveyed were between 14-16 years old. The survey found that most people listen to hip-hop, rap, and pop music and follow their favorite artists on social media sites. While most read music magazines, fewer people reported actually buying music magazines.
Evaluation question 4.1
My target audience for a pop music media product would primarily be teenage girls ages 13-18 from middle-class backgrounds who enjoy popular music, social media, shopping at stores like Topshop and Primark, and following trends in clothing brands like Jack Wills and H&M. They also like attending concerts and watching popular television shows. Fast food restaurants like McDonald's and Burger King would appeal to them due to their limited budgets.
Target audience research final
Justin Bieber's target audience is primarily younger females aged 12-18 and young adults aged 19-30, as his songs often focus on love and relationships. However, his music is also aimed at a broader mass market from ages 12-50 since it is pop music intended to appeal widely. Younger females in his target audience are likely to be interested in fashion, social media, movies, and sports. Males ages 18 and up are also part of the target audience as they appreciate pop music, though older males over 30 may prefer other genres or artists.
Target audience
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Target audience
The target audience for the music video is male teenagers aged 12 to 18, as the band Linkin Park is popular with this demographic. While the video may include some violent or aggressive content fitting the song, it will avoid being age-restricted to reach the intended audience. Although both genders listen to rock music, the genre and this band in particular tend to attract more male fans, who will likely make up most of the viewership for the video.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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This document discusses the target audience for a horror film as being 16-25 year olds who enjoy watching scary movies together. It notes that most horror films are rated 15 or 18 due to violence and language. The target audience shops at trendy yet affordable stores and listens to popular music genres like pop, R&B, electronic, and rap. They also watch television shows aimed at young adults and teenagers. Social networking sites could be used to promote the film to this audience.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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16 24 facebook ethnography sep 2011
- 1. Facebook Ethnography: UK 16-24 Year Olds
- 2. Boysvs. Girls What’s keeping them talkative? SPORTS ROMANCE/SEX ACTIVITIES DRINKING SHOPPING FRIENDS TRAVEL ANGRY/BORED WORK/JOB FOOD FAMILY JOKING GOOD MOOD QUOTES SCHOOL TV/MOVIES
- 3. Boys, 16-24 years old, UK What’s keeping them talkative? GOOD MOOD SHOPPING JOKING QUOTES TV/ MOVIES SPORTS WORK/JOB FOOD FAMILY ROMANCE/ SEX ACTIVITIES DRINKING FRIENDS TRAVEL ANGRY/ BORED SCHOOL What kind of contents are they sharing? SPORTS PHOTOS MUSIC APPS LOL FUN GAME APPS
- 4. Girls, 16 to 24 years old, UK What’s keeping them talkative? SHOPPING JOKING QUOTES SPORTS GOOD MOOD WORK/JOB FOOD ACTIVITIES DRINKING FRIENDS TRAVEL ANGRY/ BORED TV/ MOVIES SCHOOL FAMILY ROMANCE/ SEX What kind of contents are they sharing? SPORTS PHOTOS MUSIC APPS LOL FUN GAME APPS
- 5. Trending on Facebook... #Facebook Clear-out #Back to School #FIFA 2012 #Jersey Shore #Horoscope #Geordie Shore #Facebook Mobile #BigBrother 2011
- 6. Memories from my journey...
Editor's Notes
- Sample: 63 people from 16 to 24 years old living in the England (UK). - 31 boys - 32 girlsSource: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011.
- Sample: 31 boys from 16 to 24 years old living in the England (UK).Source: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011
- Sample: 32 girls from 16 to 24 years old living in the England (UK).Source: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011
- Sample: 63 people from 16 to 24 years old living in the England (UK). - 31 boys - 32 girlsSource: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011.
- Sample: 63 people from 16 to 24 years old living in the England (UK). - 31 boys - 32 girlsSource: youropenbook.org – Updates and posts on people walls from the 1st to the 8th of September 2011.