Amy Bills - Getting to Square One
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Amy Bills discusses how her company was able to build support for an advocate marketing program by addressing skeptics' concerns. The company found the right resources and partner to educate skeptical leadership about the program's benefits and investment required over a year-long process. After launching, the program generated over 100 reviews, $200,000 in pipeline from referrals, and a 30% increase in customer advocates within the first year, demonstrating remarkable results.
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Increasing Marketing Confidence With Better Reporting In 2015
Demand Gen Report presents the Strategy & Planning Series session presented by Full Circle CRM
#SPS2014
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The Essential Startup Marketing Playbook by Steve Mann
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SaaStock 2019 - alison murdock
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In my April 23rd Webinar, I presented the importance of becoming more Strategic as Product Managers and Product Marketers. The starting point for this is to clearly understand our target markets. Too much activity in Product Management/Marketing is guided by our own assumptions, internal discussions and anecdotal information. If we are serious about being great Product Managers & Product Marketers, we must develop a deep (or dare I shall say intimate) understanding of our target markets. In this webinar, we’ll show what you must learn about your target markets and how to do it?
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Video Recording : https://www.youtube.com/watch?v=RvuJgMy9Xac
Heather J. Brunner, CEO of WE Engine, a 26 year technology veteran, shared how she has been leading a team of 60% female dominated company serving international business with 50,000 customers in 136 countries.
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Bodybuilding.com Company Newsletter
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Brand Audit (1).pdf
UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1
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The Great Shift: How I Went From A Developer To An Advocate Marketer
Jay Gordon discusses his career shift from developer to advocate marketer for MongoDB. As a developer advocate, he helps marketing teams understand software development concepts and how to effectively engage with developers. Some keys are developing content to teach others, listening to understand different mindsets, and making use of marketing tools to distribute content. MongoDB aims to build trust with technology experts by providing data and information developers want to share through building relationships, creating exclusivity, and championing their best users.
Contagious: 6 Reasons Things Catch On - Jonah Berger
The document discusses six key factors (STEPPS) that drive word-of-mouth and make communications more effective: social currency, triggers, emotion, public, practical value, and stories. It provides examples of how to apply each factor and encourages finding your brand's "kernel" to craft contagious messages. The overall message is that understanding customer behavior and applying the STEPPS framework can help brands better engage audiences and increase sales through word-of-mouth recommendations.
Developer Relations Vs Developer Marketing
This document discusses the differences between developer marketing and developer relations. Developer marketing involves demand generation, customer lifecycles, content creation, and other traditional marketing functions targeted towards developers. Developer relations is described as a hybrid role involving evangelism, advocacy, and public-speaking to provide feedback and advocate for products to developers. There is significant overlap between the roles in metrics, job functions, and organizational structures. The key takeaways are that clear definitions and collaboration between developer marketing and relations are important, and developer relations done effectively can support marketing efforts while advocacy is a form of invisible marketing.
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Shristi Shonka & Sarah Schreiner, Senior Strategy Analyst and Director of Client Experience
Employee engagement is becoming top of mind for most organizations because it is vital for growth and survival among competition. During our session we'll provide the audience details on how we used our advocacy program to include a subset of our associate base to improve employee engagement! We'll talk about the how to find the right right focus (employee engagement vs. employee satisfaction), how employee engagement can impact the overall client experience, how we deployed our strategy, the perks we've seen and even our lessons learned. Research (1) has shown that lost productivity of actively disengaged employees costs the U.S. economy $370 billion annually. Research (2) has also indicated that a highly engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention in the extremely competitive talent market. We've used this insight and taken matters into our own hands by levering our hub to assist in driving up employee engagement, fostering peer-to-peer learning, supporting change management efforts, and much more! We'd love the opportunity to showcase how we were able to use the Influitive product for these efforts. (1) 2010 Gallup Employee Engagement Survey (2) The employee experience: Culture, engagement, and beyond, 2017 Global Human Capital Trends from Deloitte
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Samantha Stone, Founder & CMO of The Marketing Advisory Network
LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” I set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. To achieve that goal, we went right to the source – surveying hundreds of employees from a wide range of organizations and we found some remarkable truths. In this session we’ll breakdown what holds employees back, but more importantly how to overcome the challenges. Attendees will walk away with an action plan focused on the four essential elements of employee advocacy that our research surfaced.
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Misia will reveal insight gathered during a study analyzing the key performance attributes of 13 major technology brands and the comparative effectiveness of their customer advocacy and reference programs against seven drivers of success. A detailed executive summary of the research will be shared with all Advocamp delegates after the conference. The insights clearly point to specific strategies and tactics to optimize experiences for advocacy throughout all stages of the customer journey.
Reference Selling with Customer Advocacy
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
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This document discusses the importance of measuring community value and the shift toward advocacy-focused communities. It summarizes the results of a survey of 533 organizations on their community strategies and metrics. The key findings are: 1) Measuring community value increases leadership support and cross-departmental interest; 2) The most important community values are customer support and acquisition/advocacy; 3) Common metrics include new users, retention, and new customers. It also notes that communities naturally change over time and organizations should stay flexible in their goals and strategies.
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In today’s crowded marketplace, customers are inundated with information, offers and requests for their time, money and resources. This makes it difficult to not only cut through the noise, but also a challenge to create meaningful and lasting relationships with them. Lack of engagement doesn’t always mean they’re not listening; it could just mean you’re taking the wrong approach. Much like any other relationship, building and maintaining a certain level of trust is the key to a successful partnership. Creating this foundation can open a dialogue, allowing both parties to mutually benefit, grow and learn from one another.
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Cohen Kate, Customer Marketing & Community
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What if the people most important to your business worked outside of your company? In his keynote, Mark Organ, Influitive CEO and Founder, introduces the “Advocacy Marketing 2.0" framework for mobilizing an army of advocates to help solve challenges in every area of your organization—including product development, customer success and PR.
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Sean Ellis, CEO of GrowthHackers
Today’s fastest growing companies are obsessed with delivering a great customer experience before new users give up on a service. This requires unprecedented cross-functional cooperation. In this presentation, Sean will explain how companies can break through organizational inertia to focus on faster and better value delivery to new customers—who are then primed to become raving fans and advocates.
The Powerful Psychology Behind The Web'S Most Active Communities
The document outlines four elements to build a sense of community: membership, influence, integration of needs, and shared emotional connection. It provides tips for each element, such as introducing rituals and traditions to create membership boundaries, featuring top members to give everyone influence, setting clear goals and milestones to integrate needs, and discussing both emotive and technical topics to foster emotional connection. The overall message is that successfully building online communities requires addressing these four key elements.
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A Sighting of filterA in Typelevel Rite of Passage
ALGIT - Assembly Line for Green IT - Numbers, Data, Facts
ALGIT - Assembly Line for Green IT - Numbers, Data, Facts
Fundamentals of Programming and Language Processors
Fundamentals of Programming and Language Processors
DDS-Security 1.2 - What's New? Stronger security for long-running systems
DDS-Security 1.2 - What's New? Stronger security for long-running systems
Neo4j - Product Vision and Knowledge Graphs - GraphSummit Paris
Neo4j - Product Vision and Knowledge Graphs - GraphSummit Paris
Neo4j - Product Vision and Knowledge Graphs - GraphSummit Paris
Neo4j - Product Vision and Knowledge Graphs - GraphSummit Paris
A Study of Variable-Role-based Feature Enrichment in Neural Models of Code
A Study of Variable-Role-based Feature Enrichment in Neural Models of Code
Amy Bills - Getting to Square One
- 1. 03/19/2015 1 AMP TALKS: TRACK 2 GETTING TO SQUARE ONE: BUILDING SUPPORT FOR ADVOCACY ONE SKEPTIC AT A TIME AMY BILLS Customer Marketing Director | Blackbaud #ADVOCAMP
- 2. 03/19/2015 2
- 3. 03/19/2015 3
- 4. 03/19/2015 4 A Perfect Storm • Company ready for change • Good foundation of engaged customers were ready for more • Connected opportunity to our business • Found the right resources • Found the right partner
- 5. 03/19/2015 5 What is advocate marketing? How will it impact our business? What is the investment for us? What is the risk of status quo? Who else does this? What will our customers think?
- 6. 03/19/2015 6 May 2013 Stage 1 of Grief: Denial Q3 2013 – Q1 2014 Education, Planning, Personnel, Making our Case $$$$ May 2014 Champions Launch!
- 7. 03/19/2015 7 WE STOPPED COLLECTING AND STARTED ACTIVATING
- 8. 03/19/2015 8 Referrals, References, & Reviews, Oh My! Within the first year of launching the Champions program, our customers remarkable demonstrated results! ✓ Over 100 new product reviews online ✓ Over $200,000 pipeline from referrals ✓ Over 500 new customer advocates, an increase of 30%.
- 9. 03/19/2015 9 AMP TALKS: TRACK 2 GETTING TO SQUARE ONE: BUILDING SUPPORT FOR ADVOCACY ONE SKEPTIC AT A TIME AMY BILLS Customer Marketing Director | Blackbaud #ADVOCAMP