Singapore Airlines; Internet and Electronic Marketing ProjectVaneet Sood
Its a detailed project to analyze and study Singapore Airlines website and its effort to increase its UI for customers. From the study it can easily be concluded that its Website aids various uses including Marketing and Promoting besides e-commerce and ticket booking.
Tie Breakers || GMBCC 2017 || Singapore Airlines: Premium Goes Multi-Brand Kausar Ahmed Pranto
This document was created by team Tie Breakers from University of Dhaka (Consisting of Kausar Ahmed Pranto, Muhammad Syfuddin Tamim, Sadman Mustafa Rahman) to participate in Gadjah Mada Business Case Competition.
This is a case analysis on Singapore Airlines where we considered Singapore Airlines and its subsidiaries such as Tiger Air and Scoot. The airlines was facing problem managing its muliti-brand strategy as it gradually moved from multibrand.
Singapore Airlines; Internet and Electronic Marketing ProjectVaneet Sood
Its a detailed project to analyze and study Singapore Airlines website and its effort to increase its UI for customers. From the study it can easily be concluded that its Website aids various uses including Marketing and Promoting besides e-commerce and ticket booking.
Tie Breakers || GMBCC 2017 || Singapore Airlines: Premium Goes Multi-Brand Kausar Ahmed Pranto
This document was created by team Tie Breakers from University of Dhaka (Consisting of Kausar Ahmed Pranto, Muhammad Syfuddin Tamim, Sadman Mustafa Rahman) to participate in Gadjah Mada Business Case Competition.
This is a case analysis on Singapore Airlines where we considered Singapore Airlines and its subsidiaries such as Tiger Air and Scoot. The airlines was facing problem managing its muliti-brand strategy as it gradually moved from multibrand.
Specifically for IBAAS students. Airline Passenger Marketing methods, processes and strategies considered.
Institute of Business Administration & Aviation Sciences
KULULA.COM - Case study Mini In-Class analysis - HAVING A BIT OF FUN WITH AN ...Amanda Brinkmann
We had the privilege of having the inimitable Prof Geoff Bick as our Marketing Lecturer during Module 3 of the EMBA. For many students, this intense, Honours level exposure to Marketing is a completely new experience.
With 25 years of Marketing, Business, Advertising, Communications et al experience under my belt, I must say that I have seldom enjoyed a lecture series as much as I did the two week intensive course with Geoff.
He is a seasoned marketer, a disruptive innovator, has a WICKED sense of humour and is a MASTER at his craft. As part of our ' action learning' process, there was a requirement for each modular group [ 6 members per group] to submit at least 4 of the assigned Case Studies.
This entailed studying a brief and answering or analysing questions specific to the brief. I was fortunate to draw the kulula.com story out of the hat - and decided to have some fun with the Presentation as well as Analysis document.
I kept my peers in class - my audience - in mind - a great many engineers, CA's, metalurgists, PhD's etc - who had not been exposed, in great detail to the principles of marketing.
SO - I had some fun and learned quite a bit about the ' birth' of kulula.com.
A light-hearted piece of work that provided me with some space for creativity and just playing with my studies.
Aimed at anyone who is interested in...well...an interesting story - see the brief as well as commentary within the document - as well as the basics of disruptive innovation and how to take a brand to market within financial as well as economic limitations.
All opinions expressed here are my own and do not represent Porter's views or opinions.
This paper is about using customer journey's as a tool to improve your customer experience
2020 Marketer's Guide to Emerging Technologies with Analegy Innovation Rating...Actuan Global
Technology buzzwords are inescapable but what do they all mean? In this document, we tell you which technologies are most likely to impact your customer experience. We also provide a handy score you can use prioritize the technologies most important right now.
Running head YouCanDoItYouCanDoItYouCanDoItTeam Creative .docxtoltonkendal
Running head: YouCanDoIt
YouCanDoIt
YouCanDoIt
Team Creative Samurai
(Ade Adesida, Arturo White, Richard Williams, Ryan Pryor, Tamara Luckey)
Benedictine University
Table of Contents
3Section I – Executive Summary
3Section II – Mission, Goals and Objectives
3General Description of Business
4Mission Statement
4Goals and Objectives
4Section III – Background Information
4Industry Information
5Business History (if applicable)
5Section IV – Organizational Matters
5Business Structure
5Management Team
5Personnel
6Outside Advisors
6Risk Management
6Process
7Section V – Marketing Plan
7Products/Services
7Customer Analysis
8Competitive Analysis
8Market Potential
9Pricing
9Promotional Strategies
9Advertising
9Public Relations
10Personal Sales
10Section VI – Financial Plan
10Pre-Startup
10How much money will it cost to get ready to open
How do you propose to finance this?
11
12Appendix and Attachments
I. Executive Summary
A. Business Description
The name of our startup company is YouCanDoIt and is a mobility application based on do it yourself customers. The application is on smartphones and other mobility devices to allow users to search for how to repair products or project of home improvement. The search takes them to professional videos. The revenue generation comes from the advertisement from wholesale parts distributors and if needed local service companies that can complete the job when you are in over your head. The benefit is the ability to target advertisement to geographic users when needed. Additionally, the videos are professional quality and not uploaded by the public ensuring accuracy and quality.
B. Opportunity and Strategy
Most online activities are with computers, tablets and the cell phones. In this regard, our team proposes "YouCanDoIt." This app enables everybody to complete tasks using a mobile phone or the computer. This application assists individuals with the marketing and advertisement of the products they are pitching and allows online transactions. The project's primary focus is helping people complete tasks other people traditionally do for them.
The assumption is this application is useful and convenient and compatible with many computerized devices. In essence, since everyone likes to save time and money, this project offers them an economical solution. There are many opportunities, making this project a viable and profitable (Vanston & Technology Futures, Inc, 2010).
The strategy to win the market is emphasizing the innovation, ease of use and relevance to the target market. Methods include listening to customers and hearing what they want or how the existing products fall short. Moreover, asking them what they want assists with the modification and evolution of the products. In this regard, the team applied the strategy by looking at how of a majority of students wish they could save the money which they were paying
someone else to do it for them.
The approach uses the ideas of the customers by listening ...
Specifically for IBAAS students. Airline Passenger Marketing methods, processes and strategies considered.
Institute of Business Administration & Aviation Sciences
KULULA.COM - Case study Mini In-Class analysis - HAVING A BIT OF FUN WITH AN ...Amanda Brinkmann
We had the privilege of having the inimitable Prof Geoff Bick as our Marketing Lecturer during Module 3 of the EMBA. For many students, this intense, Honours level exposure to Marketing is a completely new experience.
With 25 years of Marketing, Business, Advertising, Communications et al experience under my belt, I must say that I have seldom enjoyed a lecture series as much as I did the two week intensive course with Geoff.
He is a seasoned marketer, a disruptive innovator, has a WICKED sense of humour and is a MASTER at his craft. As part of our ' action learning' process, there was a requirement for each modular group [ 6 members per group] to submit at least 4 of the assigned Case Studies.
This entailed studying a brief and answering or analysing questions specific to the brief. I was fortunate to draw the kulula.com story out of the hat - and decided to have some fun with the Presentation as well as Analysis document.
I kept my peers in class - my audience - in mind - a great many engineers, CA's, metalurgists, PhD's etc - who had not been exposed, in great detail to the principles of marketing.
SO - I had some fun and learned quite a bit about the ' birth' of kulula.com.
A light-hearted piece of work that provided me with some space for creativity and just playing with my studies.
Aimed at anyone who is interested in...well...an interesting story - see the brief as well as commentary within the document - as well as the basics of disruptive innovation and how to take a brand to market within financial as well as economic limitations.
All opinions expressed here are my own and do not represent Porter's views or opinions.
This paper is about using customer journey's as a tool to improve your customer experience
2020 Marketer's Guide to Emerging Technologies with Analegy Innovation Rating...Actuan Global
Technology buzzwords are inescapable but what do they all mean? In this document, we tell you which technologies are most likely to impact your customer experience. We also provide a handy score you can use prioritize the technologies most important right now.
Running head YouCanDoItYouCanDoItYouCanDoItTeam Creative .docxtoltonkendal
Running head: YouCanDoIt
YouCanDoIt
YouCanDoIt
Team Creative Samurai
(Ade Adesida, Arturo White, Richard Williams, Ryan Pryor, Tamara Luckey)
Benedictine University
Table of Contents
3Section I – Executive Summary
3Section II – Mission, Goals and Objectives
3General Description of Business
4Mission Statement
4Goals and Objectives
4Section III – Background Information
4Industry Information
5Business History (if applicable)
5Section IV – Organizational Matters
5Business Structure
5Management Team
5Personnel
6Outside Advisors
6Risk Management
6Process
7Section V – Marketing Plan
7Products/Services
7Customer Analysis
8Competitive Analysis
8Market Potential
9Pricing
9Promotional Strategies
9Advertising
9Public Relations
10Personal Sales
10Section VI – Financial Plan
10Pre-Startup
10How much money will it cost to get ready to open
How do you propose to finance this?
11
12Appendix and Attachments
I. Executive Summary
A. Business Description
The name of our startup company is YouCanDoIt and is a mobility application based on do it yourself customers. The application is on smartphones and other mobility devices to allow users to search for how to repair products or project of home improvement. The search takes them to professional videos. The revenue generation comes from the advertisement from wholesale parts distributors and if needed local service companies that can complete the job when you are in over your head. The benefit is the ability to target advertisement to geographic users when needed. Additionally, the videos are professional quality and not uploaded by the public ensuring accuracy and quality.
B. Opportunity and Strategy
Most online activities are with computers, tablets and the cell phones. In this regard, our team proposes "YouCanDoIt." This app enables everybody to complete tasks using a mobile phone or the computer. This application assists individuals with the marketing and advertisement of the products they are pitching and allows online transactions. The project's primary focus is helping people complete tasks other people traditionally do for them.
The assumption is this application is useful and convenient and compatible with many computerized devices. In essence, since everyone likes to save time and money, this project offers them an economical solution. There are many opportunities, making this project a viable and profitable (Vanston & Technology Futures, Inc, 2010).
The strategy to win the market is emphasizing the innovation, ease of use and relevance to the target market. Methods include listening to customers and hearing what they want or how the existing products fall short. Moreover, asking them what they want assists with the modification and evolution of the products. In this regard, the team applied the strategy by looking at how of a majority of students wish they could save the money which they were paying
someone else to do it for them.
The approach uses the ideas of the customers by listening ...
Running Head UBER TECHNOLOGY2Student NamePro.docxtoltonkendal
Running Head: UBER TECHNOLOGY 2
Student Name:
Professor Name:
Date:
Introduction
Uber is primarily a service that offers similar products that are synonymous with those provided by taxis, but its products are differentiated by the integration of modern technology in which there is the use of the mobile app to link both the customers and the drivers. The Uber application is compatible Android, I phones and windows phone which helps it in running its operations excellently and smoothly. It uses cashless technology when it comes to handling issues related to service payments. In the current market set up, it is clear that Uber offers low-cost services as compared to its rivals in the market and also it has the best-experienced drivers who help it to run the business. The rise of internet and outsourcing services has motivated companies willing to come up with creative ways to serve customers in more efficient ways of improving the business strategies of the firm. Stone, B. (2017). The upstarts:
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
In this paper, we are going to introduce a new product which is an app that deals with parcels delivery. The Uber Company has only two apps that help it to carry its day to day operations which are the app for drivers and the app for passengers. For this assignment, I would like to introduce a new product which is an app for delivery of parcels. Uber app is a product that would see it encounter stiff competition from rival to become the best taxi and parcel delivery company in the market. It would be in line with its innovative mission to expand its primary operations to cater for all sections of the public transport and parcel delivery which is still an essential market gap that can be explored. The parcel apps would see the company grow into the higher level with enhanced local and international parcel delivery at a tap of a phone button. The service charge for the parcels would be cashless as it would take into account online payment methods just as those opting for the other two apps operated by the company. (Mowery, N., Poling, S. R., & Reavis, P. (1994). Customer focused quality)
Describe how the division addresses customer needs and achieves competitive advantage.
This app is essential in the addressing customer needs regarding fast parcel delivery both locally and international. There have been a lot of issues that have been related to parcel such as their high cost of parcel delivery both locally and globally, others refer to losing essential products in the process of trying to send documents and other relevant products to friends, workmates and family members throughout. By introducing such an app, it would help to curb and downplay this disadvantage and improve more customer delivery service. An integrated parcel management would off ...
Strategies to improve the ROI on your enterprise applicationPixel Crayons
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‘Using Software to Digitize Your Brand’ -- Today, no matter what products and services your company offers, you need to be extending your brand with digital products. These new products, that leverage social, mobile, analytics, and cloud computing can help you create revenue streams and cement customer loyalty with innovative, engaging, and trusted software. Listen to how other companies are branding themselves with software, like broadcasting companies using TV apps to extend viewer engagement, healthcare companies building mobile apps to improve patient care, and financial services companies using digital products to extend their services and attract customers. Learn how digital is fundamentally affecting every industry, and find out some of the ways you can get started delivering on the promise of your brand through innovative, effective software.
User Insight Vol.1 - Brokerage iPhone apps: Examining the Mobile User ExperienceCorporate Insight
In this study, Corporate Insight's User Research team examined some of the brokerage industry’s most popular mobile apps. CI conducted small-scale usability tests on iPhone apps offered by Charles Schwab, E*TRADE, Fidelity, and Merrill Lynch focusing on design and core features like trade order entry and stock quotes. This slide deck shares the key findings from our mobile usability testing results and also offers advice for financial services firms looking to optimize the mobile user experience on their apps.
10 Tips To Create a Mobile App That Ensures Business Success.pdfRosalie Lauren
if you are looking to create a mobile app in a quick time then Hidden Brains UK can help you launch your mobile app in just 5 days through their Rapid Mobile App Development (RMAD) service. You can hire a mobile app development company in the UK, you will get access to a development team who uses low-code or no-code tools and pre-built templates to create fully functional and customized mobile apps in a committed time.
1. Running head: INTRAPRENEURSHIP PLAN 1
Intrapreneurship Plan
William Parker
Dr. John H. Carter
Business 508 Contemporary Business
11/12/2015
2. INTRAPRENEURSHIP PLAN 2
Question # 1- Describe in what way your proposed business action is an innovative
idea.
My proposed business action is to help Signature Flight Support create an app to improve
customer service for the pilots. The app would give the pilots more control over their trips. An
app is a software program used on smartphone or tablet that you can access and use while online
via a browser (“What,” 2011).
Signature is a BBA Aviation plc company; the world’s largest fixed based operation
(FBO) (“Signature,” 2013). A fixed based operator (FBO) is a distribution network for business
aviation services such as fueling, hangar and office rentals, ground handling and maintenance
(“What,” 2015).
Customer Service
The general aviation business of running an FBO is very competitive. Every base
provides fueling services (“What,” 1997-2015). Customer Service can set your FBO apart from
the competition (“FBO,” 2012).
Intrapreneurship Plan
In today’s fast-changing business climate, many firms use an intrapreneurship plan to use
innovative and risk-taking strategies that call for pursuing the goals of the organization, working
hard to break through the innovation gridlock (“Intraprenuerial,” 2013).
Innovative Action
The process of innovation is when someone is motivated to use his or her cognitive
abilities to generate an idea that will turn out for the best in the future (“Five,” 2012).
The following innovations below are the five senses of innovation:
Internal Sense.
3. INTRAPRENEURSHIP PLAN 3
An internal sense requires an innovator to have a grasp the company’s current situation,
challenges, opportunities, and direction as it relates to the presentation topic (“Five,” 2012).
External Sense.
The innovator must have an external sense to understand the market layout and
segmentation and the factors needed for the company to win against their competitors (“Five,”
2012).
Positional Sense.
An innovator utilizes positional sense to understand the internal, external factors and has
a grasp on where the company's position in the market and where it needs to be for a competitive
position (“Five,” 2012).
Strategic Sense.
The innovator implements their strategic sense to consider various options inside the
company internally when trying to sell their ideas to management and not just to choose the
“obvious” choice (“Five,” 2012).
Value Creation Sense.
The innovator has a value creation sense to take ownership of their ideas, has a realistic
sense of a course of action and the risk involved in value creation for the company (“Five,”
2012).
Why is my idea an innovative idea?
My idea is innovative because the pilots can use the app to pre-order jet fuel, lavatory
services, rental cars, hotel, catering, limo services, also a barber and even massage therapy
services. That way, the personnel at the FBO can focus on safety (“FBO,” 2012).
By 2016, the global market for smartphones will reach two billion (“Nonstop,” 2015).
4. INTRAPRENEURSHIP PLAN 4
Then by 2017, the market for tablets will reach 417 million users (“2016,” 2012).
Question # 2- Explain why you think this idea will benefit the business in terms of return
on investment (ROI).
In terms of return on investment, this idea will benefit the business because consumers
such as pilots and passengers are shopping via their smartphones and tablets. Online retail sales
totaled $75 billion in the second quarter of 2014 (“Catering,” 2014).
Return on Investment (ROI)
It is a cost-benefit analysis that estimates and compares costs and benefits of an
undertaking. The cost-benefit analysis has three different functions. It can be a planning tool, an
evaluation tool and a way to develop quantitative support (Cotter, 2014).
Why my idea will improve ROI?
My idea will improve ROI due to all the customer service jobs being phased out.
Signature will no longer have to pay customer service representative’s salaries or health benefits.
The pilots will use the app to order services and become loyal repeat customers. It is
critical to the success of any business (Chiu, Wang, Fang, & Huang, 2014).
Question # 3- Prepare a plan to present your idea to your supervisor covering the following
items:
Create a vision of your idea that explains the value to the company.
A company communicates their vision to management and employees so they can
understand their position in the marketplace and to alleviate any poor decision on all levels
(“What,” 2014). An innovator utilizes their vision to entice the consumer to value the
company’s products (“3,” 2013).
Vision
5. INTRAPRENEURSHIP PLAN 5
What is Vision.
A vision is a well thought out aspirational statement that communicates the company’s
strategic goals to management and employees (“What,” 2014).
Value.
An innovator uses innovation to generate value. Value causes people to want to trade
with you or buy your products. It is the perceived benefit and value in the mind of the beholder
(“3,” 2013).
Vison for Idea.
My future vision for Signature is for them to implement mobile technology to make
reservations and flight planning more instant. (“FBO’s,” 2012).
Resources Needed
Signature would benefit from creating an app because it would be a faster, cheaper and
more efficient way of deploying software to the FBO. Secondly, it would extend reach and
productivity of the FBO for the pilots, passengers and employees (“What,” 2011).
Financial.
To create the app, we would need a budget of $8,000 to $250,000 for a dynamic app as it
will be database driven and rely on external information (“How,” 2011).
Human Resources.
A web designer or developers can be hired full-time, part-time or as a consultant to
create an app that is visually appealing to the eye and user-friendly (“How,” 2011).
Equipment.
To create an app for Apple or Android on a smartphone or tablet, the web developer, and
web designer can use either a Macintosh Computer or Personal Computer for programming
6. INTRAPRENEURSHIP PLAN 6
tools. For example, you can pay $99 to Apple and sign up as a developer (“What,” 2012).
Marketplace.
After the apps created, it must then be submitted to Apple’s App Store, which sells apps
for iPhone’s, iPads and Google Play Store, for Android devices (“What,” 2012).
Interdepartmental and / or Interorganizational Relationships.
The next step after building the app is an internal team that executes and implements a
technological and marketing strategy to attract and retain the pilots. The team will include
employees from marketing, customer service, finance, sales, information technology and upper
management (“Carrier,” 2015). When marketing the app to the pilots, we must form strategic
partnerships with other organizations such as trade associations, magazines and schools that will
allow the joint venture to profit (“Forms,” 2015).
Potential timeline for completion.
The timeline for completing the app is 18 weeks. It includes 10 weeks for creating data
storage, user management, data integration and eight weeks to develop the user interface
(“How,” 2014). An effective method of marketing the app to pilots is creating print ads in their
trade magazines because that is where they get their industry information (“Market,” 2015). It
will take between four to 40 weeks depending on the size and budget for our advertising
campaign to be effective (“How,” 2015). When the pilots start using the app, it won’t take them
long to master the controls because they are more technical than the average person. They utilize
the Internet and computers at a higher rate than the average person due to their scientific mind
(“Market,” 2015).
References
3 Ways to Create Value That Lasts. (2013). Mansueto Ventures, LLC. Retrieved from
7. INTRAPRENEURSHIP PLAN 7
http://www.fastcompany.com/3015225/leadership-now/3-ways-to-create-value-that-lasts
2016: The Year of the Tablet. (2012). Fortune. Retrieved from
http://fortune.com/2012/07/12/2016-the-year-of-the-tablet/
Carrier Best Practices: Implementing an Lot Application Enablement Platform.
(2015).Machnation. Retrieved from https://www.machnation.com/2015/08/26/carrier-
best-practices-implementing-an-iot-application-enablement-platform/
Catering to needs of in-store, online customers boosts marketing effectiveness, revenue. (2014).
University of Missouri-Columbia. Retrieved from
http://www.sciencedaily.com/releases/2014/11/141117174530.htm
Chiu, C., Wang, E., Fang, Y., & Huang, H. (2014). Information Systems Journal, 24(1), 85-114.
Retrieved from the Strayer University Library database.
Cotter, S. (2014). Leadership Best Practices. EMS World, 44(8), 20-24. Retrieved from the
Strayer University Library database.
FBO- Fixed Base Operators. (1996-2012). Flytecomm. Retrieved from
http://www.trackaflight.com/solutions/fbo.html
FBO’s of the Future. (2012). Southcomm Busines Media, LLC. Retrieved from
http://www.aviationpros.com/article/10815553/fbos-of-the-future
The Five Senses of Innovation, Inside the Box. (2012). Drew Boyd and Jacob Goldenberg.
Retrieved frohttp://www.innovationinpractice.com/innovation_in_practice/2012/07/the-
five-senses-of-innovation.html
Forms of Interorganizational Relations. (2015). Heart Newspapers. Retrieved
fromhttp://smallbusiness.chron.com/forms-interorganizational-relations-39419.html
How Long Will it take for an Advertising Campaign to Work?. (2015). Hearst Newspapers.
8. INTRAPRENEURSHIP PLAN 8
Retrieved from http://smallbusiness.chron.com/long-advertising-campaign-work-
70221.html
How much does it cost to develop an app?. (2011). Blue Cloud Solutions. Retrieved from
http://www.bluecloudsolutions.com/blog/cost-develop-app/
How Much Time it Takes to Create Mobile App?. (2014). Crispy Codes. Retrieved from
http://www.crispycodes.com/blog/mobile-app-development/how-much-time-takes-create-
mobile-app.php
Intraprenurial Business Plan, Blog: Business Planning (2013). Rolfe Larson Associates.
Retrieved from http://managementhelp.org/blogs/business-
planning/2013/09/09/intrapreneurial-business-plans/
Market Focus: Private Pilots. (2015). NAPCO Media. Retrieved from
http://www.targetmarketingmag.com/article/the-high-life-high-flyers-110143/3/
Nonstop Shopping: Impact of mobile technology on purchasing patterns (2015). ScienceDaily
Retrieved from http://www.sciencedaily.com/releases/2015/05/150505102314.htm
Signature Flight Support. (2013). BBA Aviation, Inc. Retrieved from
http://www.signatureflight.com/
What is a Fixed Base Operator or FBO?. (1997-2015). Presidential Aviation, Inc. Retrieved from
http://presidential-aviation.com/fbo/
What is a Vision Statement?. (2014). Purch. Retrieved from
http://www.businessnewsdaily.com/3882-vision-statement.html
What the Heck is an “App”?. (2011). Small Business Trends LLC. Retrieved from
http://smallbiztrends.com/2011/03/what-is-an-app.html