The document provides definitions and guidelines for Market Expansion (ME) and Specialized Unit (SU) within AIESEC Taiwan. It defines ME as expanding operations through additional Traineeship Exchange Programs (TXP) from the originating Local Committee (LC), while SU focuses on cultivating local campus TXP. The process for starting an SU involves campus investigation, application submission, announcement, execution and tracking, and monthly review. Responsibilities of the Member Committee (MC) and LCs are outlined for both ME and SU. Tools for planning, execution, evaluation and reporting are also listed.

1. AIESEC TAIWAN
SPECIALIZED UNIT
MARKET
EXPANSION
BOOKLET
13-14 AIESEC Taiwan Entity Development
2013/10/15
2013/11/12 Updated

2. Content
TERM of
Usage
Definition
ME
SU
Process of
ME/SU
MC LC
Responsibility
Tools to run an
SU/ME
PRINCIPLES
for LC
DOs
DONT
s

3. TERM
Usage
Definition
Definition
Market Expansion
Objective
Specialized Unit
Expand physical operation and impact
HR
Extra TXP from origin LC to
drive OGCDP
Cultivate local campus
TXP to drive OGCDP
Strategy
Short-term Strategy
Long-term Strategy
Suitable
Executor
1st
2nd
&
cluster LCs with
stable OGCDP pipeline
Future
Become SU/Dismiss
Apply
Frequenc
Every month(To be
LC invest HR, FN,
strategy to grow the
programme
Become
Extension/Dismiss
Half-term(To be

4. TERM
Usage
Definition
2013/1
0
Update

5. Process
of ME/SU
How to start an
SU?
Durati
on
Process
Explanation
Resp
onsib
le by
2
Campus Potential
Weeks
Investigation
 LC approach key
person(Returnee, campus
office)
LC
Every
month
before
5th
Submit
Application
package to MC
 Campus Potential
Investigation in MC
released format
 HR structure & contact list
 Plan, pipeline
LC
(+SU)
3 days
Announcement
 MC VP OGVDP & VPED
selection
 National Announcement
release in 3 days
MC
Every
2
weeks
Execution &
Tracking
 Tracker fill-in
 Bi-weekly report requires
LC
Every
month
MC Audit &
Review
 Record on SF
 Establish national SU
commission
MC

6. MC-LC
Responsibilit
y
SU
Cultivate local
campus TXP
to drive
OGCDP
MC VP Entity
Development (Tina)
LC VP
OGCDP
ME
Extra TXP
from origin
LC to drive
OGCDP
MC VP Entity
Development (Tina)
LC VP
OGCDP

7. 13-14
Timeline
Summit/We
binar/
Conference
Track
MR
Template
Planning
Tool
Market
Research
Training
Evaluatio
n
Plannin
g
Executi
on
Modeling &
Launch
Weekly
Tracker
Re-planning
Annual
Report

8. PROMOTI
ON
CHANNEL
S
BACK
OFFICE
MANAGEME
NT

SU



ME

On FB: Event ONLY

中文：XX大學
招募組
SF Campaign: 比照
既定方式登記



On FB: Event ONLY

中文：XX大學
場次
SF Campaign: 比照
既定方式登記


Stakeholders: LCP,
VPTM, VP
OGCDP
SU HR minimum
structure
fulfillment
Submit
planning(pipeline,
Training)
Stakeholder: VP
OGCDP
Depends on LC
HR
Submit planning
(Target)
EDUCATION
/TRAINING
PRINCIP
LES for
LC
AIESEC
Training
SU
Training
Function
Training
Functio
n
Training
DO