SlideShare a Scribd company logo

What makes great Social? A presentation for Social Media Week

•
•
Miguel Bernas
Miguel Bernas

Presented at Ogilvy Singapore, 20 Feb 2013, for Social Media Week 2013. Make sure to click the links on the slides to see additional content.

Business
1 of 9
Download to read offline
What Makes Great Social? Miguel Bernas Director, Digital Marketing SingTel @phatfreemiguel Presented at Ogilvy Singapore for Social Media Week Singapore 2013
Great Social is … Supported at the top of the organization Built around clear objectives NOT free 2
Top management support Because the social media strategy is supported by the SingTel’s CEO, resources can be drawn from multiple departments. Social is plugged into the core of SingTel’s business. 3
Objectives Social allows SingTel to transform its brand image, from slick salesman (left) to a more, friendly collaborative partner (“Stuart the comic book store owner”, right). SingTel’s mission to dialogue with customers through social is more than just lip service. Social is the company’s fastest growing Customer Support channel. 4
SingTel’s Facebook page: first 12 months Once the social media strategy was in place, “fans” responded by willingly following SingTel on Facebook. Today SingTel’s FB page has over 200,000 Likes, making it among the top 10 brand pages in Singapore. 5
NOT Free 21x more new daily followers 14,800+ players; 16,000+ Likes; 163,000+ referrals to Singtelshop.com Social media strategy should never be entirely dependent on paid advertising but ads can provide the needed “boost” to get conversations and participation started. 6
TIP #1: Be simple Simple copy leads to more interaction and, although it may sound counterintuitive, starts more conversations on your page. (Refer to this tip the next time your 7 Marketing or Sales team insists on longer copy, more product descriptions, etc.)
TIP #2: Be human Twitter helps to give your brand a human side. This exchange, which started with a customer complaint, turns into a conversation about how hard SingTel’s staff works to hear customers. (More on this example 8 in my blog.)
Miguel Bernas Twitter @phatfreemiguel Phatfreemiguel.com Linkedin

Recommended

Personal Branding Workshop - by Leigh George
Personal Branding Workshop - by Leigh GeorgePersonal Branding Workshop - by Leigh George
Personal Branding Workshop - by Leigh GeorgeAssociation for Women in Communications - DC Chapter
 
Care presentation eng
Care presentation engCare presentation eng
Care presentation engict4devwg
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaMiguel Bernas
 
Social media presentation
Social media presentationSocial media presentation
Social media presentationNest Seekers International
 
Vvaf job training 13_may2010
Vvaf job training 13_may2010Vvaf job training 13_may2010
Vvaf job training 13_may2010ict4devwg
 
Mirinae Storm-flood Joint-assessment in Phu Yen and Khanh Hoa
Mirinae Storm-flood Joint-assessment in Phu Yen and Khanh HoaMirinae Storm-flood Joint-assessment in Phu Yen and Khanh Hoa
Mirinae Storm-flood Joint-assessment in Phu Yen and Khanh Hoaict4devwg
 
Introduction of ss gs program at cdwg en
Introduction of ss gs program at cdwg enIntroduction of ss gs program at cdwg en
Introduction of ss gs program at cdwg enict4devwg
 
SingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across PlatformsSingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across PlatformsMiguel Bernas
 

Recommended

Personal Branding Workshop - by Leigh George
Personal Branding Workshop - by Leigh GeorgePersonal Branding Workshop - by Leigh George
Personal Branding Workshop - by Leigh GeorgeAssociation for Women in Communications - DC Chapter
 
Care presentation eng
Care presentation engCare presentation eng
Care presentation engict4devwg
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaMiguel Bernas
 
Social media presentation
Social media presentationSocial media presentation
Social media presentationNest Seekers International
 
Vvaf job training 13_may2010
Vvaf job training 13_may2010Vvaf job training 13_may2010
Vvaf job training 13_may2010ict4devwg
 
Mirinae Storm-flood Joint-assessment in Phu Yen and Khanh Hoa
Mirinae Storm-flood Joint-assessment in Phu Yen and Khanh HoaMirinae Storm-flood Joint-assessment in Phu Yen and Khanh Hoa
Mirinae Storm-flood Joint-assessment in Phu Yen and Khanh Hoaict4devwg
 
Introduction of ss gs program at cdwg en
Introduction of ss gs program at cdwg enIntroduction of ss gs program at cdwg en
Introduction of ss gs program at cdwg enict4devwg
 
SingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across PlatformsSingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across PlatformsMiguel Bernas
 
Social Media Is Not Going To Save Your Brand
Social Media Is Not Going To Save Your BrandSocial Media Is Not Going To Save Your Brand
Social Media Is Not Going To Save Your BrandRichard Meyer
 
10 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 201310 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
 
How SingTel Uses Social Media for Customer Support
How SingTel Uses Social Media for Customer SupportHow SingTel Uses Social Media for Customer Support
How SingTel Uses Social Media for Customer SupportMiguel Bernas
 
The Current State of Social Media Channels by DDA PR
The Current State of Social Media Channels by DDA PRThe Current State of Social Media Channels by DDA PR
The Current State of Social Media Channels by DDA PRddapr
 
The social media value exchange
The social media value exchangeThe social media value exchange
The social media value exchangeSPECK Media
 
The Social Media Value Exchange
The Social Media Value ExchangeThe Social Media Value Exchange
The Social Media Value ExchangeMichael J Lis
 
Managing social media burnout
Managing social media burnoutManaging social media burnout
Managing social media burnoutPosition2BrandMonitor
 
slide show.pdf
slide show.pdfslide show.pdf
slide show.pdfDylanBreitenstein
 
National Geographic's Social media Strategy
National Geographic's Social media StrategyNational Geographic's Social media Strategy
National Geographic's Social media StrategyFilipp Paster
 
How to Use Social Media to Grow Your Business
How to Use Social Media to Grow Your Business How to Use Social Media to Grow Your Business
How to Use Social Media to Grow Your BusinessChris Mokoena
 
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
22 Social Media Experts Share Their Bold Predictions for 2016 and BeyondeClincher
 
4.28.15
4.28.154.28.15
4.28.15Social Media Today
 
Kicks USA
Kicks USAKicks USA
Kicks USAOrlando Gonzalez
 
Adv420 final presentation_Kozma
Adv420 final presentation_KozmaAdv420 final presentation_Kozma
Adv420 final presentation_KozmaNatalie Kozma
 
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
 
"You’re paying the fee for being unremarkable" for Social Media Congres 2011
"You’re paying the fee for being unremarkable" for Social Media Congres 2011"You’re paying the fee for being unremarkable" for Social Media Congres 2011
"You’re paying the fee for being unremarkable" for Social Media Congres 2011Polle de Maagt
 
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told..."Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...Polle de Maagt
 
Social Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketingSocial Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketingMatt Siltala
 
Future of digital marketing in Tunisia: trends to follow in 2015
Future of digital marketing in Tunisia: trends to follow in 2015Future of digital marketing in Tunisia: trends to follow in 2015
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
 
6.2.15
6.2.156.2.15
6.2.15Social Media Today
 
Why Brands Should Create Content, Not Campaigns
Why Brands Should Create Content, Not CampaignsWhy Brands Should Create Content, Not Campaigns
Why Brands Should Create Content, Not CampaignsMiguel Bernas
 
Why brands must think and behave like media companies
Why brands must think and behave like media companiesWhy brands must think and behave like media companies
Why brands must think and behave like media companiesMiguel Bernas
 

More Related Content

Similar to What makes great Social? A presentation for Social Media Week

Social Media Is Not Going To Save Your Brand
Social Media Is Not Going To Save Your BrandSocial Media Is Not Going To Save Your Brand
Social Media Is Not Going To Save Your BrandRichard Meyer
 
10 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 201310 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
 
How SingTel Uses Social Media for Customer Support
How SingTel Uses Social Media for Customer SupportHow SingTel Uses Social Media for Customer Support
How SingTel Uses Social Media for Customer SupportMiguel Bernas
 
The Current State of Social Media Channels by DDA PR
The Current State of Social Media Channels by DDA PRThe Current State of Social Media Channels by DDA PR
The Current State of Social Media Channels by DDA PRddapr
 
The social media value exchange
The social media value exchangeThe social media value exchange
The social media value exchangeSPECK Media
 
The Social Media Value Exchange
The Social Media Value ExchangeThe Social Media Value Exchange
The Social Media Value ExchangeMichael J Lis
 
National Geographic's Social media Strategy
National Geographic's Social media StrategyNational Geographic's Social media Strategy
National Geographic's Social media StrategyFilipp Paster
 
How to Use Social Media to Grow Your Business
How to Use Social Media to Grow Your Business How to Use Social Media to Grow Your Business
How to Use Social Media to Grow Your BusinessChris Mokoena
 
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
22 Social Media Experts Share Their Bold Predictions for 2016 and BeyondeClincher
 
Adv420 final presentation_Kozma
Adv420 final presentation_KozmaAdv420 final presentation_Kozma
Adv420 final presentation_KozmaNatalie Kozma
 
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
 
"You’re paying the fee for being unremarkable" for Social Media Congres 2011
"You’re paying the fee for being unremarkable" for Social Media Congres 2011"You’re paying the fee for being unremarkable" for Social Media Congres 2011
"You’re paying the fee for being unremarkable" for Social Media Congres 2011Polle de Maagt
 
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told..."Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...Polle de Maagt
 
Social Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketingSocial Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketingMatt Siltala
 
Future of digital marketing in Tunisia: trends to follow in 2015
Future of digital marketing in Tunisia: trends to follow in 2015Future of digital marketing in Tunisia: trends to follow in 2015
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
 

Similar to What makes great Social? A presentation for Social Media Week (20)

Social Media Is Not Going To Save Your Brand
Social Media Is Not Going To Save Your BrandSocial Media Is Not Going To Save Your Brand
Social Media Is Not Going To Save Your Brand
 
10 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 201310 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 2013
 
How SingTel Uses Social Media for Customer Support
How SingTel Uses Social Media for Customer SupportHow SingTel Uses Social Media for Customer Support
How SingTel Uses Social Media for Customer Support
 
The Current State of Social Media Channels by DDA PR
The Current State of Social Media Channels by DDA PRThe Current State of Social Media Channels by DDA PR
The Current State of Social Media Channels by DDA PR
 
The social media value exchange
The social media value exchangeThe social media value exchange
The social media value exchange
 
The Social Media Value Exchange
The Social Media Value ExchangeThe Social Media Value Exchange
The Social Media Value Exchange
 
Managing social media burnout
Managing social media burnoutManaging social media burnout
Managing social media burnout
 
slide show.pdf
slide show.pdfslide show.pdf
slide show.pdf
 
National Geographic's Social media Strategy
National Geographic's Social media StrategyNational Geographic's Social media Strategy
National Geographic's Social media Strategy
 
How to Use Social Media to Grow Your Business
How to Use Social Media to Grow Your Business How to Use Social Media to Grow Your Business
How to Use Social Media to Grow Your Business
 
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
22 Social Media Experts Share Their Bold Predictions for 2016 and Beyond
 
4.28.15
4.28.154.28.15
4.28.15
 
Kicks USA
Kicks USAKicks USA
Kicks USA
 
Adv420 final presentation_Kozma
Adv420 final presentation_KozmaAdv420 final presentation_Kozma
Adv420 final presentation_Kozma
 
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
 
"You’re paying the fee for being unremarkable" for Social Media Congres 2011
"You’re paying the fee for being unremarkable" for Social Media Congres 2011"You’re paying the fee for being unremarkable" for Social Media Congres 2011
"You’re paying the fee for being unremarkable" for Social Media Congres 2011
 
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told..."Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
"Don’t trust your teachers. Don’t trust me. Listen to what your grandma told...
 
Social Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketingSocial Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketing
 
Future of digital marketing in Tunisia: trends to follow in 2015
Future of digital marketing in Tunisia: trends to follow in 2015Future of digital marketing in Tunisia: trends to follow in 2015
Future of digital marketing in Tunisia: trends to follow in 2015
 
6.2.15
6.2.156.2.15
6.2.15
 

More from Miguel Bernas

Why Brands Should Create Content, Not Campaigns
Why Brands Should Create Content, Not CampaignsWhy Brands Should Create Content, Not Campaigns
Why Brands Should Create Content, Not CampaignsMiguel Bernas
 
Why brands must think and behave like media companies
Why brands must think and behave like media companiesWhy brands must think and behave like media companies
Why brands must think and behave like media companiesMiguel Bernas
 
The Role of Culture in Digital Transformation
The Role of Culture in Digital TransformationThe Role of Culture in Digital Transformation
The Role of Culture in Digital TransformationMiguel Bernas
 
Brand Storytelling: Involving Your Audience Without Interrupting
Brand Storytelling: Involving Your Audience Without InterruptingBrand Storytelling: Involving Your Audience Without Interrupting
Brand Storytelling: Involving Your Audience Without InterruptingMiguel Bernas
 
Unlearn What You Have Learned: Rethinking Content Marketing with Lessons from...
Unlearn What You Have Learned: Rethinking Content Marketing with Lessons from...Unlearn What You Have Learned: Rethinking Content Marketing with Lessons from...
Unlearn What You Have Learned: Rethinking Content Marketing with Lessons from...Miguel Bernas
 
Video Content: How SingTel does it
Video Content: How SingTel does itVideo Content: How SingTel does it
Video Content: How SingTel does itMiguel Bernas
 
SingTel's Social Media Moments
SingTel's Social Media MomentsSingTel's Social Media Moments
SingTel's Social Media MomentsMiguel Bernas
 
How SingTel uses video to build Brand Persona
How SingTel uses video to build Brand PersonaHow SingTel uses video to build Brand Persona
How SingTel uses video to build Brand PersonaMiguel Bernas
 
Social Media in Youth Marketing
Social Media in Youth MarketingSocial Media in Youth Marketing
Social Media in Youth MarketingMiguel Bernas
 
SingTel: Finding fans and keeping them loyal
SingTel: Finding fans and keeping them loyalSingTel: Finding fans and keeping them loyal
SingTel: Finding fans and keeping them loyalMiguel Bernas
 
Youth as Co-Creators: Using fans to create the most compelling brand experiences
Youth as Co-Creators: Using fans to create the most compelling brand experiencesYouth as Co-Creators: Using fans to create the most compelling brand experiences
Youth as Co-Creators: Using fans to create the most compelling brand experiencesMiguel Bernas
 

More from Miguel Bernas (11)

Why Brands Should Create Content, Not Campaigns
Why Brands Should Create Content, Not CampaignsWhy Brands Should Create Content, Not Campaigns
Why Brands Should Create Content, Not Campaigns
 
Why brands must think and behave like media companies
Why brands must think and behave like media companiesWhy brands must think and behave like media companies
Why brands must think and behave like media companies
 
The Role of Culture in Digital Transformation
The Role of Culture in Digital TransformationThe Role of Culture in Digital Transformation
The Role of Culture in Digital Transformation
 
Brand Storytelling: Involving Your Audience Without Interrupting
Brand Storytelling: Involving Your Audience Without InterruptingBrand Storytelling: Involving Your Audience Without Interrupting
Brand Storytelling: Involving Your Audience Without Interrupting
 
Unlearn What You Have Learned: Rethinking Content Marketing with Lessons from...
Unlearn What You Have Learned: Rethinking Content Marketing with Lessons from...Unlearn What You Have Learned: Rethinking Content Marketing with Lessons from...
Unlearn What You Have Learned: Rethinking Content Marketing with Lessons from...
 
Video Content: How SingTel does it
Video Content: How SingTel does itVideo Content: How SingTel does it
Video Content: How SingTel does it
 
SingTel's Social Media Moments
SingTel's Social Media MomentsSingTel's Social Media Moments
SingTel's Social Media Moments
 
How SingTel uses video to build Brand Persona
How SingTel uses video to build Brand PersonaHow SingTel uses video to build Brand Persona
How SingTel uses video to build Brand Persona
 
Social Media in Youth Marketing
Social Media in Youth MarketingSocial Media in Youth Marketing
Social Media in Youth Marketing
 
SingTel: Finding fans and keeping them loyal
SingTel: Finding fans and keeping them loyalSingTel: Finding fans and keeping them loyal
SingTel: Finding fans and keeping them loyal
 
Youth as Co-Creators: Using fans to create the most compelling brand experiences
Youth as Co-Creators: Using fans to create the most compelling brand experiencesYouth as Co-Creators: Using fans to create the most compelling brand experiences
Youth as Co-Creators: Using fans to create the most compelling brand experiences
 

Recently uploaded

7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 

Recently uploaded (20)

7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 

What makes great Social? A presentation for Social Media Week

  • 1. What Makes Great Social? Miguel Bernas Director, Digital Marketing SingTel @phatfreemiguel Presented at Ogilvy Singapore for Social Media Week Singapore 2013
  • 2. Great Social is … Supported at the top of the organization Built around clear objectives NOT free 2
  • 3. Top management support Because the social media strategy is supported by the SingTel’s CEO, resources can be drawn from multiple departments. Social is plugged into the core of SingTel’s business. 3
  • 4. Objectives Social allows SingTel to transform its brand image, from slick salesman (left) to a more, friendly collaborative partner (“Stuart the comic book store owner”, right). SingTel’s mission to dialogue with customers through social is more than just lip service. Social is the company’s fastest growing Customer Support channel. 4
  • 5. SingTel’s Facebook page: first 12 months Once the social media strategy was in place, “fans” responded by willingly following SingTel on Facebook. Today SingTel’s FB page has over 200,000 Likes, making it among the top 10 brand pages in Singapore. 5
  • 6. NOT Free 21x more new daily followers 14,800+ players; 16,000+ Likes; 163,000+ referrals to Singtelshop.com Social media strategy should never be entirely dependent on paid advertising but ads can provide the needed “boost” to get conversations and participation started. 6
  • 7. TIP #1: Be simple Simple copy leads to more interaction and, although it may sound counterintuitive, starts more conversations on your page. (Refer to this tip the next time your 7 Marketing or Sales team insists on longer copy, more product descriptions, etc.)
  • 8. TIP #2: Be human Twitter helps to give your brand a human side. This exchange, which started with a customer complaint, turns into a conversation about how hard SingTel’s staff works to hear customers. (More on this example 8 in my blog.)
  • 9. Miguel Bernas Twitter @phatfreemiguel Phatfreemiguel.com Linkedin