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Waan of Werkelijkheid?
remcobron.com
                           yubby.com
                      incrowdapp.net
                     marketingfacts.nl
                corporateporting.com
Remco Bron                  leafplan.nl
remcobron.com       somanygadgets.nl
@remcobron       newmediabrains.com
20 TRENDS
@remcobron
#AGEINDHOVEN
TREND
Verandering....
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
bron: Mary Meeker | KPCB
TREND
Everything mobile
Wat is mobiel?
What is mobile?
Social Media is mobile!
Smart devices dominant




                    bron: Morgan Stanley
The mobile economy
                                                                                                                                 developers
  media                                                                                                                        s/w publishers
  buyers                                                                                                                      content retailers
                                                                                                                              internet players
                                                                                           $2B
                                                                                      re
                                         e n us                                 s   ha
                                            g a er                          e                                 in
                                               ge                        nu                              t.
                                                  m                   ve                            es
                                                   en              re                             nv
                                                     t         p                               l i ps
                                  $$$                       ap                               na
                                                                                           er ap
                                                                                      e xt
                                                                         $8B                                       $6.2B
                    $110B                                                                   3 rd party a
                                                                                                        ccessories
            users and data plans (indirect)                                                                        revenue
                                                                                                       (indirect)

                                                                                           3 rd party a
                                                                                                       ccessories
                  subsidies                                                                                       revenue
                                                                                                        share
                     $38B
                                                                                                               $1.8B
operators                                     iOS platform                                                                     accessory
                                                                                                                             manufacturers
                                                         $90B on devices
                                        premium
                                    product experience   $0.2B on Apple-made accessories
                                                         $2.8B on apps
                                                         $5.4B on music & video

                                                                                                                                              RED = core business
                                                                                                                                Figures are 2011 revenue estimates


                                                                                                                                      Source: VisionMobile
The app economy

Number of apps per platform




                              Source: VisionMobile
Apple devices sales




                      bron: Morgan Stanley
Android sales




                bron: Morgan Stanley
Smart phone growth




                     bron: Morgan Stanley
Groei van mobiel internet




                       bron: Morgan Stanley
Internet traffic in India




                        bron: Morgan Stanley
The mobile economy




                     bron: Morgan Stanley
Massa       Premium


Goedkoop    Oude garde
                                  C-
                               RU
                    LD       ST D
                           RE RE
               SO            TU



  No Name
                               -
                            RN
                         TU ND?
                           OU
                         AR
TREND
Social Local Mobile
Security?
TREND
Transparency
@hartpatientad
http://www.dialoog.skipr.nl/evolutieindezorg/
http://storify.com/memorialhermann/brain-surgery-live-on-twitter
http://storify.com/memorialhermann/brain-surgery-live-on-twitter
Tegenbeweging
path
snapchat
TREND
Humification
Humification
 of brands
ABCDEFGHIJ
KLMNOPQR
STUVWXYZ
TREND
Internet of Things
Koeien online

      • Koeien met
          draadloze sensoren
      •   De boer ontvangt de
          welgesteldheid van
          de koe online
      •   Iedere koe verzend
          200MB per jaar
http://shipfinder.co/
http://www.flightradar24.com/
http://hisz.rsoe.hu/
TREND
Quantified Self
Smart pills
TREND
Peer 2 Peer economy
Lending Club issued
$1.436.945.875 in loans
Source: Embleton Banksy on Flickr




TREND
Retail is dood, lang leve retail
Apple Store Amsterdam
Apple Store Grand Central
C&A Brazil
Binnenkort:

is   75% van retail online
  ‘Winkelen’ bestaat alleen
als vorm van entertainment
TREND
3D printing
Eerst media...nu spullen
TREND
Wearable computing
TREND
Digital natives
School 1.0   School 2.0
Taal barrière is verleden tijd
TREND
Big Data
source: Gerd Leonhard
source: Gerd Leonhard
Google



        Facebook
 Facebook weet wat je zegt,
maar Google weet wat je denkt
OPEN?
    source: Gerd Leonhard
Waar kennen we dat van?
TREND
Hacking
Wat als
Facebook
lekt?
Dit is nog maar het begin
Persoonlijke info is de
moderne gegijzelde
TREND
Robotisering
http://www.flyingmachinearena.org/
http://www.flyingmachinearena.org/
AR Drone
Gezondheidszorg
Klein en taakgedreven
Robot swarms
Nanobot
TREND
Human interface
http://www.leapmotion.com/
TREND
Duurzaam
Geitenwollensok
De burger wil groen,
de consument kiloknaller
                 - Adjiedj Bakas
Plofkip
Er is een business model
voor minder consumeren
TREND
Energie
Fracking
Liquefied natural gas
TREND
Global village
Marshall McLuhan
Marshall McLuhan (1962)
85% vrouwen
Irriteren zich aan hun
Facebook vrienden...
40% van Amerikaanse
     scheidingspapieren
    bevat het woord ‘Facebook’
56 wetten aangepast
vanwege Facebook acties
2,065,237,338 pageviews
    34,879,881 unique visitors
16 minutes average time on site
TREND
Tribes
TREND
Singularity
“The illiterate of the 21st
century will not be those who
cannot read and write,
but those who cannot
learn, unlearn and relearn.”
                            Alvin Toffler
                 “Rethinking the Future”
Bedankt!
Remco Bron
remcobron.com
@remcobron      http://remcobron.com/ag
http://remcobron.com/ag

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20 Trends: Waanzin of Realiteit?