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13 Tips to 
SUPERPOWER YOUR 
PRODUCT IMAGES
If you run an ecommerce site, then your Product Pages are the most important pages for your business!
♯1 
IMAGE IS EVERYTHING 
The images on your product pages are the superheroes of your eCommerce movie
Big & beautiful 
♯2 
Product images are a very important part of the decision making process so They should focus attention, reduce distraction and must be of amazing quality
360 degree 
360° views 
♯3 
Rotating product images are a big step beyond a simple static display and show your product from every angle.
Responsive, mobile design 
♯4 
to optimise the user experience, rich product visualisation on devices with smaller screens means Your images need to respond to mobile display navigation such as finger swipe, drag, pinch & zoom.
Deep Zoom 
♯5 
integrated zoom lets customers examine your product down to its finest detail, making sure that the right choice is made at the time of purchase
Highlight product Features 
♯6 
Retain the viewer’s attention by pointing out key product benefits whilst they interact with your product presentation
Product descriptions 
♯7
The more the merrier 
♯8 
Use multiple images, views & product tours to Show a variety of angles & product context e.g. lifestyle shots. Make it easy to jump between each view
Spread the word 
♯9 
Posting, Liking, pinning & Sharing is the social-style digital-window-shopping trend and your product images need to be an integral part of it.
Keep Shoppers Engaged 
♯10 
Interactive imagery keeps shoppers on your site longer. A typical shopper may spend only 10 seconds viewing an image, but a 360° image could extend that time to 15 or 20 seconds.
Call to purchase 
♯11 
If the image is the superhero of your product page, the call to purchase is the sidekick. Whether it says ‘add to cart’ or ‘buy now’ it has to be easily recognisable and compel the customer to act right out of the product view
Need for speed 
♯12 
Don’t ignore the loading time of your page! 
Large images causing slow pages are the major contributing factor to page abandonment
Let Captain Spin help unleash the power of your product images * 
* Optional 
♯13
13 tips for your Online Product Pages

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Living-in-IT-era-Module-7-Imaging-and-Design-for-Social-Impact.pptx
 

13 tips for your Online Product Pages

  • 1. 13 Tips to SUPERPOWER YOUR PRODUCT IMAGES
  • 2. If you run an ecommerce site, then your Product Pages are the most important pages for your business!
  • 3. ♯1 IMAGE IS EVERYTHING The images on your product pages are the superheroes of your eCommerce movie
  • 4. Big & beautiful ♯2 Product images are a very important part of the decision making process so They should focus attention, reduce distraction and must be of amazing quality
  • 5. 360 degree 360° views ♯3 Rotating product images are a big step beyond a simple static display and show your product from every angle.
  • 6. Responsive, mobile design ♯4 to optimise the user experience, rich product visualisation on devices with smaller screens means Your images need to respond to mobile display navigation such as finger swipe, drag, pinch & zoom.
  • 7. Deep Zoom ♯5 integrated zoom lets customers examine your product down to its finest detail, making sure that the right choice is made at the time of purchase
  • 8. Highlight product Features ♯6 Retain the viewer’s attention by pointing out key product benefits whilst they interact with your product presentation
  • 10. The more the merrier ♯8 Use multiple images, views & product tours to Show a variety of angles & product context e.g. lifestyle shots. Make it easy to jump between each view
  • 11. Spread the word ♯9 Posting, Liking, pinning & Sharing is the social-style digital-window-shopping trend and your product images need to be an integral part of it.
  • 12. Keep Shoppers Engaged ♯10 Interactive imagery keeps shoppers on your site longer. A typical shopper may spend only 10 seconds viewing an image, but a 360° image could extend that time to 15 or 20 seconds.
  • 13. Call to purchase ♯11 If the image is the superhero of your product page, the call to purchase is the sidekick. Whether it says ‘add to cart’ or ‘buy now’ it has to be easily recognisable and compel the customer to act right out of the product view
  • 14. Need for speed ♯12 Don’t ignore the loading time of your page! Large images causing slow pages are the major contributing factor to page abandonment
  • 15. Let Captain Spin help unleash the power of your product images * * Optional ♯13