The document discusses podcast advertising and provides an overview of podcasting. It defines podcasting as publishing audio/video files on the internet using RSS feeds. It then outlines the course modules which will cover an introduction to podcasting, the podcasting process, tools used for podcasting, and tips and best practices. The modules will discuss defining objectives, developing content, embedding advertisements, tracking results and more. The goal is to provide information on utilizing podcasting for advertising purposes.

1. Podcast Advertising
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Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email: duc.nguyenanh@nakitech.net
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2. • Podcasting is the blend of iPod and broadcast. It is a process of
publishing audio/video files on the internet using a Really Simple
Syndication (RSS) feed as the syndication channel.
• What Makes Podcasting Different from searching an audio or video
over internet? It’s all about having the files come to you through
syndication instead of you going to the files through search engines
like YouTube.
• It can be delivered to iPod, Tablets, Mobile phones, Laptops,
Desktops, and Smartphone’s. Big media layer in podcasting are
iTunes, Window media player, Flash player and QuickTime player.
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Namkinh Technology Corporation

3. Podcast Advertising Course Modules
• Introduction to Podcasting
• Podcasting Process
• Podcasting Tools
• Tips and Best Practices
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Namkinh Technology Corporation

4. Introduction to Podcasting
• Podcast
• Podcasting
• Benefits of podcasting
• Benefits of podcasting for Advertising
• Media Devices used for podcasting
• Media players in podcasting
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Namkinh Technology Corporation

5. Podcasting Process
• Define your objectives and goals
• Allocate your budget
• Develop good content
• Audio
• Video
• Image with audio
• Animation
• Embed advertisements
• Select your broadcasting mediums
• Publish your podcast
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Namkinh Technology Corporation

6. • Promote your podcast
• Track results
• Refine and optimize
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Namkinh Technology Corporation

7. Podcasting Tools
• WebPod Studio
• ePodcast Producer
• Audacity,etc
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8. Tips and Best Practices
• Tips for effective Podcasting
• Tips for promoting your Podcast
• Best practices for Podcast Advertising
• Association for Downloadable Media
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Namkinh Technology Corporation

9. THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street,
6 Ward, 3 District, Ho Chi Minh City.
• Hotline: 0935 982 718 – 0907 053 773
• Email: info@nakitech.net. Website: http://www.nakitech.net
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Namkinh Technology Corporation