María José López mariajose.lopez@madridnetwork.org 31/05/2013 Clusters: Internationalization and Competitiveness of Aerospace Suppliers 16

1. CLUSTERS: INTERNATIONALIZATION
AND COMPETITIVENESS OF
AEROSPACE SUPPLIERS
Speaker:
Eugenio Fontán Oñate
Madrid Aerospace Cluster General Manager
Valencia, 31 May 2013

2. INDEX
• What is a Cluster?
• Madrid Aerospace Cluster
• Aerospace Suppliers Today
– Large companies
– SME’s
– Future competitiveness portfolio
• Services Demanded
• Support Organizations
– Type of support organizations
– Companies usage of support organizations
– Perception of non-financial services
• Final Recommendations
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
2

3. WHAT IS A CLUSTER?
• Concentration of companies, institutions and
universities with a common interest in a specific
strategic business sector.
– This association results in a collaborative effort that
helps members undertake all kinds of joint projects
• Characteristics:
–
–
–
–
–
31/05/2013
Concentration of business activity
Specialization in a specific sector
Trickle-down effect. Activities benefit the region
Triple helix: Government – University – Company
Balance of competition and collaboration between its
members
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
3

4. MADRID AEROSPACE CLUSTER
• MPAE gathers companies that develop activities
in Madrid Region with the aim of:
– Contributing to the development of the aerospace sector
in the Madrid Region
– Promoting innovation and technical development of the
aerospace industry
– Helping aerospace companies get involved in European
Formation flying NH90 and Tiger HAP
projects
(EUROCOPTER)
INGENIO Satellite
(HISDESAT)
Airbus A350XWB flying (AIRBUS)
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
4

5. MADRID AEROSPACE CLUSTER
• Main collaboration initiatives (I)
– Partner of:
• European Aerospace Cluster Partnership
– http://www.eacp-aero.eu/
– Participating in:
• Copernicus Programme (previously known as GMEs)
– http://copernicus.eu/
– Close collaboration with European Space Agency
• http://www.esa.int/ESA
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
5

6. MADRID AEROSPACE CLUSTER
• Main collaboration initiatives (II)
– Member of:
• Enterprise Europe Network
(through Madrid Network)
– http://een.ec.europa.eu/
• Network of European REgions Using Space technologies
(through Madrid Region Government)
– http://www.nereus-regions.eu/
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
6

7. AEROSPACE SUPPLIERS TODAY
Criteria of international competitiveness
Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
7

8. AEROSPACE SUPPLIERS TODAY
Strengths and weaknesses profile of large suppliers
Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
8

9. AEROSPACE SUPPLIERS TODAY
Strengths and weaknesses profile of SME’s
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
9

10. AEROSPACE SUPPLIERS TODAY
Future competitiveness portfolio
Company size is a weak indicator for
competitiveness – also small suppliers exceed
customer expectations across the 16 criteria
Source: H&Z Study (2012)
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
10

11. SERVICES DEMANDED
• Companies need two main types of services:
– Financial services
•
•
•
•
•
Grants
Low interest rate loans
Conditionally repayable loans
Government venture capital
…
– Non-Financial services
•
•
•
•
•
31/05/2013
Group stands at foreign fairs
B2B events with potential foreign customers
Participation in multi-company and multi-country projects
Country and sector analyses
…
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
11

12. SUPPORT ORGANIZATIONS
Types of support organizations
Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
12

13. SUPPORT ORGANIZATIONS
Companies usage of support organizations
Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
13

14. SUPPORT ORGANIZATIONS
Perception of non-financial services
Source: H&Z Study in collaboration with MPAE (2012)
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
14

15. FINAL RECOMMENDATIONS
• Not any sector can be easily form a cluster within a
particular region. Questions to be answered:
– Are there enough companies and educational institutions
in the region to give meaning to the establishment of a
cluster?
– Will it be better to establish a cluster or to join a larger
regional cluster as a delegation?
• Cluster management must be:
– Highly professional
– Strongly oriented to:
• Innovation
• Internationalization
31/05/2013
Clusters: Internationalization and Competitiveness of Aerospace Suppliers
15

16. THANK YOU FOR YOUR
KIND ATTENTION
Contact info:
www.madridnetwork.org/en/red/Aeroespacial
General manager: Eugenio Fontán
eugenio.fontan@madridnetwork.org
@EugenioFontan
Phone:
Fax:
Deputy manager: Enrique Gómez
enrique.gomez@madridnetwork.org
+34 913 997 587
+34 914 414 155