Many publishers are switching to more invasive techniques of advertising to combat the phenomenon of ‘Ad Blindness’, but this approach often results in irritating or turning away prospective consumers. In this session, Shir Nissanpur, head of media buying and networks at ad2games, will discuss the importance of finding a balance which makes both publisher and user, happy. The session will look at examples of techniques that have proven damaging and their “best practice” counterparts, assessing how to push ads in a way that will resolve in high CTR or engagement without reaching the point that makes the user angry. Expect to hear about what the likes of CNN, Forbes and Mashable are up to during the session.